Addressed For Success: The Gundir Podcast

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast" episode, Jeff Tarran tackles the critical decision of whether to handle direct mail in-house or to collaborate with an agency. He delves into the sophisticated process behind successful direct mail campaigns, highlighting how agencies bring in-depth expertise in list selection, modeling, and integration with d...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," special guest Cliff explores the rising preference for direct mail in marketing. Cliff gets into its effectiveness in brand awareness and personalized campaigns, highlighting its edge over digital methods. Discover how direct mail adds authenticity to your brand and fosters stronger customer relationships. Perfect...

Dive into the latest episode of "Addressed For Success: The Gunderson Direct Podcast," where Associate Art Director Tara Eglin unravels the secrets of successful marketing collaborations. Discover the pivotal role of brand guidelines and assets in steering your brand's identity, even when working with external teams. Learn how overcoming challenges like unsuitable color formats and...

Welcome to "Addressed For Success: The Gunderson Direct Podcast." I'm Lindsay Weisgerber, and in this episode, Cliff shares essential tips for crafting direct mail copy that sells. Learn the art of audience targeting, attention-grabbing headings, and emphasizing benefits over features. Cliff guides you through creating visually appealing copy, incorporating urgency, and concluding w...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," host Lindsay Weisgerber and guest Cliff explore the vital role of testing in direct mail campaigns. The discussion covers key aspects, including the importance of ongoing testing, data analysis, selecting a control piece, and effective A/B and multi-variable testing methods. Cliff emphasizes the significance of usi...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," Jeff Tarran shares key strategies to elevate your direct mail program. Discover how to strategically scale your efforts beyond initial success, emphasizing the importance of testing and learning strategies. Gain insights into maximizing your program's potential beyond automated digital platforms, focusing on c...

Welcome to this episode of "Addressed For Success: The Gunderson Direct Podcast" where we dive into the innovative intersection of technology and direct mail marketing. Join host Lindsay Weisgerber and special guest Cliff as they explore how QR codes and augmented reality can revolutionize your marketing strategies. Discover the power of variable data printing for personalization and how...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," biz dev manager Mike Izo discusses the advantages of hiring a full-service agency for your direct mail campaigns. He highlights five key benefits: strategic expertise, data-driven targeting, comprehensive creative services, efficient campaign management, and measurable results. Mike emphasizes how these agencies ca...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," we delve into the heartwarming tradition of volunteers and postal workers helping Santa Claus answer thousands of letters from children. Our special guest, Cliff, reveals the behind-the-scenes operations at local post offices and Operation Santa Claus sites across the U.S. We also get a glimpse into popular toy tre...

"Addressed For Success: The Gunderson Direct Podcast" takes a whimsical dive into the history of Santa letters. Join host Lindsay Weisgerber and special guest S.C. as they uncover the surprising origins of this cherished tradition. Learn about the early days when Santa himself sent letters to children and how practices have evolved, including emailing Santa. Delve into the intriguing leg...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," studio artist Laney Ehlers discusses the crucial role of empathy in the workplace. She shares personal experiences, highlighting how Gunderson Direct's culture of compassion and support has positively impacted her life. From care packages to flexible working hours, Laney reveals the various ways the company sh...

Welcome to a new episode of "Addressed For Success: The Gunderson Direct Podcast." Today, our special guest Cliff will reveal five game-changing direct mail strategies. He discusses the power of innovative materials, the importance of understanding your target audience, and how incentives can drive engagement. Plus, he'll delve into the impact of personalization and the necessity of...

Get ready for an enlightening episode of "Addressed For Success: The Gunderson Direct Podcast." This episode dives deep into the world of direct mail marketing, debunking common myths and revealing its true potential. Our guest, Cliff C., introduces a game-changing tool - the Direct Mail ROI Calculator. This tool helps you model the profitability of a direct mail program before spending...

Welcome to the latest episode of "Addressed For Success: The Gunderson Direct Podcast." Today, our COO, Jeff Tarran, will discuss the importance of setting realistic KPIs for prospecting and analyzing qualified leads. He'll highlight common pitfalls in a conversion-only approach and share strategies to overcome these challenges. Jeff's insights will help you understand how to b...

Join us on "Addressed For Success: The Gunderson Direct Podcast," hosted by Lindsay Weisgerber, VP of Account Services, as Jeff Tarran, COO at Gunderson Direct, explores the vital concept of adopting an Always Be Testing (ABT) creative strategy for regular mailers. Discover how ABT aims to uncover a new creative control, ensuring sustained ROI growth. Jeff shares principles for effective...

Join Lindsay Weisgerber, VP and Director of Account Services, in the latest episode of 'Addressed For Success: The Gunderson Direct Podcast.' In this insightful discussion, Mike Gunderson delves into the resurgence of direct mail, highlighting its effectiveness, high response rates, and affordability. Discover why direct mail is a refreshing alternative to digital fatigue, debunking comm...

Tune in to our podcast, "Addressed For Success: The Gunderson Direct Podcast," featuring insights from Mike Gunderson, President of Gunderson Direct, on crafting impactful calls to action in direct mail. Learn the crucial steps to drive effective responses in your outreach. Discover the five key tips for creating compelling content that motivates your audience to act. From setting clear...

Discover the art of effective personalization in direct mail on our podcast, "Addressed For Success: The Gunderson Direct Podcast." Sarah Stone shares strategies to make your mail more relevant without crossing boundaries. Learn about subtlety in personalization, leveraging basic data, and respectful use of customer information. Dive into the balance between engagement and privacy for su...

Unveil the power of the outer envelope in direct mail campaigns in our latest episode of "Addressed For Success: The Gunderson Direct Podcast." Discover the critical role the outer envelope plays in making that crucial first impression and enticing recipients to engage with your mail. From meeting postal specifications to compelling recipients to open the envelope, we explore every aspec...

Join us in celebrating our successful 2023 Goal Post fundraising campaign for kids with special needs in the latest episode of "Addressed For Success: The Gunderson Direct Podcast." We raised a remarkable $72,200 for a noble cause and received a Silver 2023 Summit Creative Award in the Direct Marketing and B2B category. Discover how our 3D tabletop football mailer engaged participants an...

Uncover the potential of direct mail marketing in this episode of "Addressed For Success: The Gunderson Direct Podcast." We delve into the challenges of testing direct mail with small quantities, discussing the high costs and prolonged processes. However, Gunderson Direct offers the "Leap and Repeat" process, designed to provide quicker and more actionable results. If you want...

Tune into the latest episode of "Addressed For Success: The Gunderson Direct Podcast," your go-to guide for all things direct mail. This episode dives deep into the world of A/B testing, a powerful tool for enhancing direct mail performance. Discover how isolating and testing a single variable in your creative package can lead to significant improvements. From planning your tests to over...

Unlock the key to maximizing your marketing budget in our latest episode of "Addressed For Success: The Gunderson Direct Podcast." Dive into the importance of understanding your Customer Acquisition Cost (CAC), comparing it to industry averages, and calculating it by factoring in marketing expenses and new customer acquisition. Discover how lowering your CAC can boost profits and gain a...

Dive into the evolution of data modeling for direct mail marketing in our latest episode of "Addressed For Success: The Gunderson Direct Podcast." Discover how AI and machine learning have revolutionized the process, allowing for the creation of multiple models in just ten working days, compared to weeks in the past. Explore the journey from traditional demographic-based modeling to harn...

Unlock the power of direct mail in our latest episode of "Addressed For Success: The Gunderson Direct Podcast." Learn why direct mail is a game-changer for your marketing strategy, with its safety, high brand recall, impressive response rate, and the ability to drive web traffic. Don't miss this insightful exploration of the many benefits of direct mail – it's a crucial additio...