Addressed For Success: The Gundir Podcast

In this episode, Mike Gunderson makes the case for why slowing down your marketing can actually speed up growth. He breaks down how auction-based digital channels quietly drive up costs and limit control as you scale. Mike explains why direct mail replaces bidding wars with precision, strategy, and compounding economics that improve over time. ► To read the related blog article, visit: https://gun...

Marketing trust is in short supply, but Jeff Tarran explains why direct mail remains the most credible channel in 2025. From privacy concerns to emotional impact, Jeff walks through the stats that prove physical mail delivers what digital can't. He also shares why consumers, especially millennials, are still opening, reading, and responding to what shows up in their mailboxes. ► To read the r...

How do you know if your direct mail test results can be trusted? In this episode, Bethany MacKay explains why test cell size plays a critical role in generating reliable, repeatable insights. She breaks down the basics of statistical significance and offers practical tips for both new and experienced mailers. Find out how to size your test cells the smart way and improve campaign performance. ► To...

In today’s episode of "Addressed For Success," Mike Izo explains how B2C brands can make a memorable impact through targeted direct mail. From leveraging data to selecting the right format, Mike shares actionable insights for breaking through the digital clutter. He also discusses how a well-timed digital follow-up can amplify your message. ► To read the related blog article, visit: http...

In today's episode, Mike Izo, Gundir’s Business Development Manager, breaks down what it really takes to reach decision-makers with B2B direct mail. From smart targeting with firmographic data to selecting formats that bypass gatekeepers, Mike shares proven tactics that get results. He also explains why scale and testing are essential for optimizing campaign performance. ► To read the related...

Direct mail is making a serious comeback in 2025, and Mike Izo is here to explain why. From smarter targeting to new tech integrations, direct mail has evolved into a high-impact channel that drives real results. Mike shares expert insights on how brands can cut through the noise and connect more meaningfully with prospects. ► To read the related blog article, visit: https://gundir.com/resource/di...

In this episode of Addressed For Success, Mike Gunderson shares how healthcare marketers can harness the power of direct mail to cut through digital noise and connect meaningfully with both physicians and patients. He outlines key strategies for targeting, personalization, and timing—from using demographic and behavioral triggers to crafting impactful referral mailers and retention campaigns. Whet...

In this episode of Addressed For Success, Alexa Sundberg explores the complexities of B2B direct mail data. She highlights the unique challenges of maintaining accurate B2B data, explains the five essential categories of data that shape a successful strategy, and shares best practices for improving accuracy, suppressing outdated contacts, and maximizing response rates through effective remailing s...

In this episode of Addressed For Success: The Gundir Podcast, Jeff Tarran breaks down the critical updates from CA SB 1096, a new law impacting financial services companies using direct mail in California. He explains the law's key requirements, including mandatory disclosures for envelopes and content, opt-out methods, and compliance for digital elements like QR codes. Jeff also shares pract...

In this episode of Addressed For Success, Mike Gunderson shares the five essential questions every business should ask before selecting a direct mail agency. He breaks down how to evaluate an agency’s industry expertise, analytics approach, and cost structure to ensure you're making the right choice. If you're ready to improve your direct mail strategy, this episode is a must-listen. ► T...

In this episode of Addressed For Success, Jeff Tarran breaks down four impactful case studies that reveal just how crucial brand perception is in direct mail campaigns. From navigating negative press to leveraging co-branded efforts, Jeff shares real-world insights into what makes or breaks direct mail success. Whether you're launching a startup or refining a well-known brand, you'll lea...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson reveals how direct mail can elevate your multichannel marketing strategy. Discover how combining direct mail with digital channels like IP targeting, social media, and email can dramatically increase your campaign’s effectiveness. Mike shares practical insights to help you connect with more leads, boost brand...

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran, COO of Gundir, discusses the pitfalls of relying too heavily on Key Performance Indicators (KPIs) in marketing. He highlights why understanding your customer goes beyond just tracking numbers and how conversational marketing can create deeper, more lasting connections. Jeff also shares insights on how to disting...

Join Mike Gunderson in this episode of "Addressed For Success: The Gundir Podcast" as he shares the top 15 non-agency direct mail alternatives for 2024. Discover innovative solutions for your direct mail needs, whether you require small batch services, self-service printing, personalized gifting, omnichannel integration, or SaaS API integration. Mike's expert insights will help you...

In this episode, Mike Gunderson, President of Gundir, shares why direct mail is a worthwhile investment for businesses. He highlights the impressive 29% ROI and how it effectively reaches a stable and responsive audience. Mike also discusses the benefits of direct mail in cutting through digital noise and achieving higher engagement rates. ► To read the related blog article, visit: https://gundir....

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares his insights on how to maximize your ROI with direct mail. Discover the effectiveness of direct mail in a cluttered digital world and learn practical strategies for creating impactful campaigns. Mike covers essential topics such as understanding your budget, segmenting your audience, crafting compelling...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson, the founder and president of Gundir, shares his expertise on how to track and measure the success of your direct mail campaigns. Learn about setting clear goals, utilizing various tracking methods, and crafting compelling calls to action to ensure your campaigns are effective and measurable. Discover practica...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares expert insights on how different direct mail formats can drive responses and enhance your marketing strategy. Discover the unique benefits of postcards, self-mailers, letter packages, snap packs, invitation packs, and oversized large format mailers. Learn how a simple change in format can breathe new li...

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran explains why suppression files are crucial for any direct mail campaign. Learn who should be included in your suppression list and why privacy laws make this practice more important than ever. Jeff shares real-world examples and expert tips to help you save money and improve your campaign results. ► To read the r...

Join Jeff Tarran as he uncovers the secrets to successful A/B testing in direct mail. Learn how to continually improve your mail response and protect against declining performance. Jeff shares seven essential steps for conducting effective A/B tests, ensuring your direct mail campaigns are always optimized. Don’t miss out on these invaluable insights from an industry expert. ► To read the related...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson takes us back to the early days of the iPhone, sharing the story behind one of the first functional flashlight web apps, iLight. Mike reflects on the excitement of creating and launching iLight and its unexpected success. ► To read the related blog article, visit: https://gundir.com/resource/before-there-was-a...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson explains the critical role of a creative strategy in marketing. Discover how a well-crafted creative brief can guide your team and ensure your campaign's success. Learn about the essential components that make up an effective creative strategy. Mike shares valuable insights that will help you produce resu...

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares invaluable insights on the top five direct mail design best practices. Discover how to engage your audience more effectively and make your direct mail pieces stand out from the competition. Mike discusses strategies for pulling emotional strings, personalizing messages, keeping designs simple, emphasizi...