Add To Cart: Australia’s eCommerce Show

In this episode of Add To Cart, we are joined by Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. They now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m...

In this episode of Add To Cart, we checkout James Chin Moody from Sendle, a shipping company focused on helping small business thrive by making package delivery simple, reliable and affordable. They are also the only 100% Carbon Neutral Delivery Service in Australia and the United States.  Links from the episode: Who Gives A Crap Traction by Justin Mares and Gabriel Weinberg 100% Humble: The Sendl...

In this episode of Add To Cart, we are joined by David Boyer, Country Manager, ANZ from cloud-based shipping automation solution, ShipStation and Brian Nguyen who is a Director at fast fashion label Lioness. We are thrilled to partner with ShipStation to bring you this episode. If you haven’t heard of, or used ShipStation before, they automate the fulfilment and return process for hundreds of thou...

In this episode of Add To Cart, we are joined by Alex Sinickas who is the Co-Founder and Engineer at Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up - and as you’ll hear from Alex, they have a much bigger mission at play. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universi...

In this episode of Add To Cart, we checkout Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist’ from way back and a consultant obsessed with helping businesses do eCommerce right.   Links from the episode: Patagonia Ma...

In this episode of Add To Cart, we are joined by Julie Mathers. She is eCommerce royalty in Australia after placing as the #1 person in eCommerce multiple times - including last year - and successfully sold her vegan, ethically sourced, cruelty-free and low impact eCommerce business, Flora & Fauna to BWX earlier this year. Now Julie is the Managing Director of both Flora & Fauna and Nouris...

In this episode of Add To Cart, we checkout James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers.  InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including...

In this episode of Add To Cart, we are joined by Chris Brinkworth Civic Data. Chris is a media and marketing technology executive and founded Civic Data earlier this year to offer solid advice on how Australian enterprises can prepare for what many predict will be significant changes to data protection regulations. In this chat, Chris discusses the move from cookie-based targeting to cohort planni...

In this episode of Add To Cart, we checkout Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney. Links from the episode: Gorman Purple Cow by Set...

In this episode of Add To Cart, we are joined by Kelly Taggart, CEO at Roses Only. Kelly has had an incredible journey as well, starting as an accountant in the business, moving into COO by the age of 30 and is now CEO of the Roses Only Group. The Roses Only Group includes of course Roses Only, but also Fruit Only, Hampers Only, Wine Only, and my original client, 1300 Flowers. They now have over 3...

In this episode of Add To Cart, we checkout Tim Fung from Airtasker.  Airtasker is a community platform that connects people who need jobs done with people who want to work.  Started in Australia in 2012, Airtasker now operates in New Zealand, Singapore, the UK, Ireland and the US and listed on the ASX earlier this year.  Links from the episode: Airtasker Airbnb Brian Chesky Thinking Fast and Slow...

In this episode of Add To Cart, we are joined by Dean Jones, co-founder and CEO of fashion rental business, GlamCorner. GlamCorner started in 2012 with Dean and his wife, Audrey. Neither had a fashion background but they did have a united vision to “accelerate the transition to a more circular and sustainable fashion system”. Today, they operate out of a 5,000 square metre fulfilment centre in Syd...

In this episode of Add To Cart, we checkout Rob Godwin from Lovehoney, an online sex toy store and global leader in sexual happiness. Rob established Lovehoney’s Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for sexual health information as a place to spice up things in the bedroom. Links from the epis...

In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Boasting customers including Country Road, Pet Circle and Harris Farm, I asked John to come on and give us a...

In this episode of Add To Cart, we checkout Richard Kelsey from Beer Cartel. Started from a Kennard’s shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company.   Links from the e...

In this episode of Add To Cart, we are joined by Matt Allen, CEO of Tractor Ventures. These guys offer revenue based finance, meaning that they can provide capital in return for payback (with interest) once you start generating the returns from the investment. This means founders don’t have to give away big chunks of equity to unlock growth. They’ve already got eCommerce leaders such as Kate Morri...

In this episode of Add To Cart, we checkout Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don’t own”.  Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer.   The platform currently powers 100 marketplaces in 10 countries across...

In this episode of Add To Cart, we are joined by Hayley and Andy Worley from the Sheet Society. Hayley and Andy started The Sheet Society because they wanted to make the worst job in the world - putting sheets back on the bed - easier and they wanted to bring beautiful design into the bedroom. They started four years ago with a $20K investment, shooting web content on iPhones and selling their car...

In this episode of Add To Cart, we checkout Impact Sales Director, Peter Bray.  Impact works with brands such as Booktopia to make it easier than ever to find new partnership opportunities and automate the process.  Links from the episode: Booktopia Patagonia Zero Co Kickstarter The Pivot with Prof Scott Galloway and Cara Swisher Partnerships with Impact: How Booktopia grew their affiliate channel...

In this episode of Add To Cart, we are joined by Jason Eades, CEO of Welcome To Country. Welcome To Country started as a marketplace to promote and sell Aboriginal and Torres Strait Islander experiences and tourism. However, over Covid they’ve evolved their business model to also be a marketplace for Aboriginal and Torres Strait Islander products including books, art, jewelry and food. In this epi...

In this episode of Add To Cart, we checkout Tracey Newman from Bean Ninjas. Bean Ninjas specialises in chartered accounting, bookkeeping, technology and education to help seven-figure eCommerce businesses continue to grow profitably. That’s all they do - finance for eCommerce businesses!  Links from the episode: Seed and Sprout Cloud Stories with Heather Smith The Bean Ninjas Podcast Tax Time Chec...

In this episode of Add To Cart, we are joined by Douglas Low from fashion brand Incu. Douglas began on the shop floor 17 years ago and is now CEO of the company, which has 13 physical stores, retailing high end fashion brands as well as operating brands such as Rag & Bone, A.P.C and Saturday’s Doors. In this episode, you are going to hear how Covid has accelerated Incu’s online business to now...

In this episode of Add To Cart, we checkout Laura Youngson from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, Ida Sports have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isab...

In this episode of Add To Cart, we are joined by James Chin Moody from Sendle, a shipping company focused on helping small business thrive by making package delivery simple, reliable and affordable. They are also the only 100% Carbon Neutral Delivery Service in Australia and the United States. In this chat, James gives us an insight into the ‘systems engineering approach’ that guides Sendle’s oper...

In this episode of Add To Cart, we checkout Gaby Howard, CEO, PR expert and founder of Flaunter, a marketplace for public relations which allows brands such as Allbirds, Cotton On and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue. Links from the episode: Net a Porter The Iconic My Chameleon Bassike The Wardrobe Crisis with Clare Press Zero to One by Peter T...