AdBriefing Copywriting Tips

Stop waiting for things to get better. Let’s get out there so you can get your first copywriting assignment. It will be the first of many when you follow the approach outlined in today’s episode. Too many freelance copywriters get stuck. They do run of the mill assignments. Face rollercoaster income, and miss out longer term assignments because they don’t know how to ask. Don’t be stuck like that....

There are a lot of reasons your copy can fall on its face. The majority of these problems have nothing to do with you. Even the best copy can fail in front of the wrong audience, or when merchant accounts go down, analytics are set up wrong, or technical errors. When you don't get favorable feedback from clients after running your copy, do this to ensure they give it a chance. Too many pages of go...

Do you want to earn more with less effort? Copywriting is the place to be for lifestyle, earning capacity, and new opportunity. The challenge is how most freelance copywriters approach this wonderful world. Many chase assignment. Others hang out in marketplaces. While the most successful copywriters develop agency with systems and support to get more clients. The best copywriters get larger higher...

This new approach turns your old content catalog into new passive income. Recycle your very best marketing, content, videos, and more. Reach more prospects and qualified leads faster. There are so many channels available to reach your prospects. Many channels have specialized optimization needs. Your qualified prospects are loyal to these channels, but you aren't there. Big tech wants you to focus...

Are you handling your discovery calls and interviews the right way? Here's an approach to get the new assignment and structure your engagement. Many beginning freelance copywriters and marketers don't know how to structure assignments. I hire many copywriters, marketers, editors, and freelance professionals. Even when I hire through an agency or marketplace, I interview everyone. Most don't know h...

How you podcast in-house is different than what you do for clients. The fundamental reason is due to billing your time. Doing podcasts the right way takes time and effort. You will do a more complete podcast package for clients. Doing this in-house would increase your overhead beyond the benefit you can receive from a podcast. It’s important to know this difference. Client work is often more compl...

Turn ideas into customer-attracting content the right way. Stop chasing keywords and attract clients who pay, stay, and refer. Every freelance copywriter with a system like this instantly drives revenue at an agency level. Discover a four-step approach that automates your content development so that you get more clients. You can focus on high-paying projects without the worry about an empty sales...

You can do a lot of different marketing today, but if you don't do this, you will fail. The failure includes wasted time, money, and resources. In a competitive world, you won't get a second chance. Blowing it by doing the wrong thing with marketing will ruin your business before you start. Failure in this area is inexcusable. Yet many small businesses nationwide fail to do this every day. That's...

When you take this approach, your content marketing pays. You stop making common mistakes that cost you upfront when creating content. You realize the promise of more customers. Big media is selling you a lie. This lie keeps you from attracting customers who pay, stay, and refer. If you aren’t doing this for clients, you are not serving them the best you can. Rather than putting energy into growin...

Do you want more sales and high-quality leads? What you test matters when doing conversion rate optimization. You want engagement, conversion, and sales, but how do you get it more effectively? Stop waiting time and resources. Today's episode covers mistakes to avoid when doing conversion rate optimization. Stop breaking what works, and discover best practices. Discover a fast track to go from fre...

Do you want to reach the maximum number of listeners with your podcast? Are you a subject matter expert who uses podcasting to generate leads? It doesn't matter which podcast hosting platform you use. Distributing your podcast the right way matters. Syndication helps you reach the maximum number of prospects. More importantly, when set up correctly, you get analytics that gives insight into buyers...

In this episode, Justin Hitt shares how freelance marketers increase their income. It starts by understanding the dynamics of a customer verse client relationship. He explains how most clients will not put what they learn from marketers in place. You can write the best copy, but if they don't use it, then you get blamed. Even good clients attribute poor results to your copy. Not because of how you...

When it comes to marketing metrics, most clients cannot count. They don't count the money. Worse, they don't count metrics that matter. This is a huge problem. If you want to be a successful copywriter, your clients must know how to define success. This means ignoring vanity metrics like impressions, likes, or follows. Nothing matters more than the factors covered in this episode. Even the best co...

I’m working on a content marketing manifesto. So far it is full of blasphemy that big technology and social media platforms won’t want to here. If you love content marketing don’t listen to this episode. It will make you cry. Nobody wants to hear these tenants of actually making money with words that sell. Content marketing is a massive distraction. This will be the last episode smart marketers us...

Are you tired of trading hours for dollars? Too busy writing proposals and not enough time writing billable copywriting assignments. What you have here is a complete copywriting marketing plan that transforms your freelance work into top income. You’ll have more exciting assignments. Increase your client base. And grow residual income associated with past activities. More clients who pay, stay and...

You know you make these mistakes. Chasing popular keywords, trends, and creative concepts. Yet not generating leads or making sales for your business. Don't you dare make these horrible mistakes with your clients. They ask for content, but don't know they really need sales. Do this instead. Stop dicking around as a freelance copywriter. Finally get all the sales and projects you need to be a milli...

What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since. His profits come from selling access to other people's content and advertising. While not as successful as Google with ad revenue, Mr. Gates is still farming content today. I've got 23 years of message board, and discussion replies in a content vault....

I’m not talking about short form. I’m talking about a specific approach that gets you more dollars for every word you write. Not only as a copywriter but as someone with an offer for a market. You’ll know more about what words sell and which do not. These ten actions turn copy into cash flow by giving you structure, attribution, and focus. Stop spastically slinging content on the web or in print....

Do this for your clients and your own bank account. Earn more from less effort by developing, optimizing, and selling systems your clients use to get results. The example in this episode uses a proven system that leverages new AI technology. Stop writing copy in ways that trade words for pennies, and hours for dollars. Start gaining agency in your copywriting business by attracting high value clie...

This technique amplifies positive media coverage while connecting with prospective buyers. Use it to create a media loop which increases credibility. Newspapers, reporters, journalists, and media publishers want you to do this. They do it themselves. Use bridge content to generate leads. If you're not doing this, you are missing out on credibility and growth. This public relations technique multip...

If you want to reach high value prospects you have to be in the right place with the right tools. Measuring marketing efforts so you know what works is critical. In this episode I cover how to find the right audience, mistakes to avoid with analytics, and how to understand your buyers. It's fast paced, but worth it. Here are examples of my audience topical segmentation sites: - Prosperity Homestea...

Most conversion rate optimization is haphazard and with no real plan. That's because advertising agencies don't want to risk customers holding them accountable. Employees resist excuse-eliminating measures because they don't want to do the math. Business owners and executives continue to waste marking dollars. This changes everything. This approach to conversion rate optimization reveals what work...

What if you had a method to reach out to cold contact that turns them into hot buyers? Everyone hates spam, but follow this method to be a welcome guest. #LeadGeneration #ColdCalling #WarmProspecting Discover how to improve your communications so you reach more buyers instantly. Transform advertising dollars into cash flow; join us at https://www.adbriefing.co.uk/newsletter/ Become a supporter of...

Discover a proven conversion rate optimization method that delivers bottom line growth. It’s contrary to what most agencies offer. I’ve built this method on more than 20-years of business development experiences. You will sell more high ticket solutions taking this approach. It is for businesses who already have sales and what more profits. Use this approach to double business growth in 12-months...

Whether you are a copywriter writing a book for someone else, or helping a client with the process, or writing your own book, listen up. There is a proven approach to write books that sell. It starts in an unexpected place, where most authors fail to look. When you write a book this way you’ll have a ready audience to buy it. More importantly your book will position you as an expert. You’ll be abl...