Adapt & Thrive: A Survival Guide for the Modern Marketer

Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them. We cover: Why social media engagement matters for bio...

In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape. 📉 With organic reach declining and user attention at an all-time low, what can brands do to break through the noise? 🔥 Here’s what we cover: The real reason engagement is down—and why...

In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.   #digitalmarketing #digitalmarketingagency #SanDiegoMarketi...

In part 3 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads, conversions, and lifetime customers. #digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcast

In part 2 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Brand Blueprint phase - the process of positioning your brand through our proprietary Marketing Machine™ methodology. Hear their insights on conducting a comprehensive brand analysis to understand your unique strengths and opportunities in the market. #digitaltransformation #digitalmarketing #digitalmarketingagency  #SanDie...

In the premiere episode of our L7 Marketing Machine™ series, uncover the secrets behind our transformative process for reinventing brands and driving explosive growth.   Join L7 Creative's CEO, Tom Gallego, and Marketing Director, Theresa Boxberger, as they pull back the curtain on this strategic marketing framework. Discover the origin story of how the L7 Marketing Machine™ was meticulously engin...

On this episode of Adapt & Thrive, Tom and Theresa discuss their favorite topics and trends from 2023. Plus, we take a look ahead to what we can expect from the world of marketing in 2024.

Join us as we navigate the exciting advancements in artificial intelligence that are reshaping the digital marketing landscape. Gain insights into the benefits of AI-driven strategies while exploring the challenges and ethical considerations associated with this powerful technology.

Is your brand on TikTok? If you have been wondering whether it's the right platform for your audience or how to use it, you'll want to check out our latest podcast: Everything You Wanted to Know About TikTok but Were Afraid to Ask.

Do you have an Amazon store and want to improve sales? On this episode of Adapt and Thrive, Kate and Tom walk you through eight strategies to implement for your Amazon marketing for 2023. From social media to SEO, and everything in between, we’ll give you the insights you need to thrive. Also joining the conversation is special guest, Mackenzie Routson, the Associate Paid Media Director at L7 Crea...

Part two of the ultimate brand repositioning guide! Have you analyzed your customer base recently? Do you know what signs to look for in your sales numbers? Most importantly, can you separate natural trends from bigger signs that you need to consider a brand repositioning? Listen to Tom and Kate give all the master knowledge in this epic two-part episode.

If your sales are down, you’re not attracting the right customers or your market has become saturated, then LISTEN UP. On this episode of Adapt and Thrive, Tom and Kate discuss different signs that your brand might need a repositioning. Providing specific examples from some of the biggest brand names out there and discussing actionable strategies, this episode is the perfect guide for marketers in...

They may get a bad reputation, but with Millennials holding the highest buying power of any other generation, you’ll want to market your product to these consumers, and in this episode of Adapt and Thrive, we’ll tell you exactly how to do that. From utilizing user-generated content to optimizing your Amazon storefront to implementing convenience service offerings, Tom and Kate reveal six ways to s...

If you are a business owner or marketer looking to sell to Gen Z, this podcast is for YOU. Tom and Kate debunk some common myths and reveal strategic tips on how to market to this thriving generation of current and future customers. We welcome our guest, Ali Turk, L7 Creative's Social Media Strategist, to get some insider knowledge straight from the mouth of a Gen Z herself. Get into the minds of...

Welcome to the final part of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part three, they list out some of the ways marketers can optimize their content for voice AI, discuss strategies for educational advertising, and finally, share the top THREE things consumers are looking for from brands heading into this year. 

Welcome to part two of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part two, they debunk trends number three and four: Event Marketing and AI in Marketing.     

Join us for part one of a three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. They kick off this series with a breakdown of the "death of the cookie" and creative ways to collect customer data without relying on third-party tracking. From more creative ways to manually collect information about your customer, to using AI to generate and feed content...

Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then this episode is for you. Tom and Kate sit down with special guest, Mariana Noli as she shares some "war stories" of diverse trademark cases from her 20+ year-long career as an experienced International Intellectual Propert...

PART TWO of THE OG ON IG. Tom and Kate continue to share key strategies, algorithm updates, insider tips, and more around INSTAGRAM MARKETING. If you haven't listened to part one yet, head over to Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing (then come back here for part two).

KATE'S FAVORITE EPISODE YET. Are you using Instagram to its fullest potential? Do you know what the algorithm considers when showing content on the explore page? Did you know that Instagram no longer wants to be known as a photo-sharing app? Which of your specific posts have brought you the most followers? Are you using the correct types of hashtags? If you answered "I don't know" to any of the ab...

Join Tom and Kate, along with this week's guest, Patrick Mahaffey, as they list the top Four Marketing Mistakes Startups Make and How to Avoid Them. Patrick, a former member of Seal Team One, has an impressive roster of launching successful startups and currently serves as Managing Director for Valens Resource Group, a San Francisco-based consultancy. He is obsessed with building powerful companie...

Episode 2 of Adapt and Thrives welcomes Tom and Kate's very first guest, L7 Creative's CTO and technological mastermind, Erik Ljung. Join this trio as they discuss and debate if technology changes brands or if brands change technology. Which side will you be on?!

In our very first episode, get to know Tom and Kate and what you can expect from the Adapt and Thrive podcast! The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award-winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they...