Adam Kaufman

Adam's Research

Technology EN ↓ 7 episodes

Training & Research

Author

Adam Kaufman

Category

Technology

Podcast website

podcasters.spotify.com

Latest episode

Aug 15, 2025

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Episodes

These sources comprehensively outline the evolving landscape of search in the age of generative AI, transitioning from traditional link-based results to AI-generated answers. 15.08.2025

They explain how  Generative Engine Optimization (GEO)  focuses on structuring content for  machine readability, semantic clarity, and authority  to ensure visibility in platforms like Google's AI Overviews, ChatGPT, and Perplexity. The texts also address critical challenges such as  AI "hallucinations" and the proliferation of low-quality content , emphasizing the need for  transpar...

The Art of Prompt Engineering for GPT-5 08.08.2025

This  prompt engineering guide , designed for the  GPT-5 era , aims to help users dramatically improve their interactions with  AI tools  like ChatGPT, Claude, and Gemini. It explains how  Large Language Models (LLMs)  function as  prediction engines  and details the  anatomy of a perfect prompt , emphasizing  clarity, specificity, and context . The guide outlines various  prompting techniques  su...

LLM Crawlability: Optimizing Your Site for AI Search 29.07.2025

This document, titled "Can LLMs Read Your Site? A Technical Guide to ‘Crawlability’ in the AI Era," discusses how to make websites readable and accessible for large language models (LLMs) used by AI-powered search tools

Optimizing Businesses for AI Discovery and Local Search 28.07.2025

The source outlines how Large Language Models (LLMs) like ChatGPT recommend local businesses, emphasizing that they do not directly use Google Maps or Bing.  Instead, ChatGPT primarily sources its local business data from Foursquare , supplemented and updated by  Reprompt , an AI-powered service that scans the web for current information. The article provides actionable strategies for businesses t...

AI in Marketing: Mastering Repetitive Tasks 28.07.2025

The source explains how  Artificial Intelligence (AI)  can be strategically  leveraged  to handle  repetitive marketing tasks , thereby  freeing up human teams  to focus on  higher-value activities  that require creativity and problem-solving. It details specific applications of AI in marketing, such as  automating social media operations ,  streamlining content repurposing and scheduling , and  m...

AI-Driven SEO: Auditing Visibility for AI Overviews 28.07.2025

The provided text from  Sitebulb  offers an in-depth guide on  AI-driven SEO audits , specifically focusing on  optimizing visibility  for  Google's AI Overviews  rather than solely stressing over  Large Language Model (LLM)  traffic like ChatGPT. The article, authored by  Jojo Furnival  and inspired by  Lily Grozeva's  insights, emphasizes that  AI Overviews  are a primary concern for  SE...

GEO vs SEO 21.07.2025

The provided source discusses  Generative Engine Optimization (GEO) , a new approach to content strategy contrasting with  traditional Search Engine Optimization (SEO) . While SEO aims for visibility and clicks on search engine results pages, GEO focuses on optimizing content to be directly cited or used as primary information within generative AI platforms like ChatGPT and Claude. This shift is d...

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