Sourav Ghosh

Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh

Business EN ↓ 15 episodes

Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you. With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably. From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising. Tune in each week for practical tips and strategies you can implement right away.

Author

Sourav Ghosh

Category

Business

Podcast website

www.souravghosh.com

Latest episode

Jan 16, 2026

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Episodes

Why Isn’t Your eCommerce Brand 7-Figure Yet? The Simple $3,000/Day Math + The Customer Acquisition Baseline You’re Missing 16.01.2026

📚 Resource Hub (FREE) If you have a great product and you’re still stuck below 7-figure annual revenue, you don’t have a marketing strategy. You have random acts of marketing . Let’s simplify the math $1M/year is not “a vibe”. It’s roughly $3,000/day . Not one viral day, then 3 dead weeks. Not one good month, then 2 panic months. So the real question is not “how do I scale?” It’s: do you have a R...

7-Figure Bootstrapped eCom Growth Strategy – For Founders from Wholesale, Retail, or Manufacturing (Not Marketing) 30.04.2025

You've built your eCommerce brand through product, retail, or wholesale — not by managing ads or scaling agency playbooks. Now you’re stuck at 7-figures. Not because your product isn’t great. Not because you haven’t worked hard. But because the rules change at this stage — and most advice you hear isn’t made for founders like you. In this episode of  Ad-justing Your Strategy , I break down why...

3 Triple Whale dashboards for eCommerce CEOs | Win BFCM 2024 with data not facebook ads roas 07.09.2024

Are you struggling to make the right decisions for your eCommerce brand? The biggest factor holding back your growth could be the decisions you’re making without the right data. In this episode, I’ll guide you through setting up Triple Whale (TW) 3.0, the game-changing platform designed for DTC and eCommerce leaders. Recommended: Watch on YouTube Read on Substack Why is Decision-Making Key? As an...

TikTok Shop Spark Ads - Run the Numbers First 15.06.2024

In this episode of Ad-justing Your Strategy , we dive into the intricacies of TikTok Shop Spark Ads. Before diving headfirst into using Spark Ads, it's crucial to analyze the numbers and understand the potential costs. ----------------- Tried https://elevenlabs.io to clone my voice in this episode. Personally, I didn’t like it . It doesn’t sound like me, even though the pronunciations are bett...

Why Organic Social Strategies Are Not Optional for DTC Brands 14.06.2024

In this episode of Ad-justing Your Strategy , we dive into why embracing organic social strategies is no longer optional for DTC and e-commerce brands. With the Cost Per Acquisition (CPA) on ad platforms steadily rising, it’s crucial to integrate robust organic strategies to stay competitive. ------------------------------ 🤖 Tried https://elevenlabs.io to clone my voice in this episode. Personall...

Considering a Long Term Contract with a New Agency or Professional? Listen to this First. 13.06.2024

Before you lock yourself into a long-term contract with any agency or professional, start with a trial month or period. Trust me, you'll thank me later. Want more insights for your business? 📨  Subscribe to our Newsletter Follow 💬  Our WhatsApp Channel Join our 📚  Resource Hub + Community (FREE) In this episode, we'll cover: Horror Stories from the Industry In the past 15+ years, I'...

"I don't enjoy my business anymore" - The Unspoken Reality of Growing Your DTC Brand 17.05.2024

"I don't enjoy my business anymore"—if you can relate to this, this video (Watch on YouTube or Spotify) is for you. YouTube: https://youtu.be/5qGjxOwpfRo?si=LKRLffASjlRqaX3_ I'd love to hear from you. Whatever you'd like to share. Your journey, struggle, story, finding balance. Write to me @souravghosh on Twitter (X) or Instagram . Here are the topics discussed in the episode: 🔸 Addressing the co...

What will actually move the needle? Take time to figure that out for your Small Business. 20.12.2023

Think of the #1 activity/decision that you know will move the needle and take your business closer to your goal.  What’s stopping you from focusing on that? What are the things that are occupying your time & attention but barely moving the needle, not making enough impact? What do you need to cut those down to laser focus on things that will create much more impact on your business? Are you no...

Do you need to get more involved or less involved into your eCommerce business? 19.12.2023

Running an eCommerce business? What kind of involvement does it need from you at this stage?  Not understanding this, and not proactively acting on this, killed countless ecommerce businesses.  From small to 7/8-figure ecommerce brands, many died tragic deaths, in spite of having great products and a viable market, because of the owners not getting more/less involved when they needed to.  When to...

Running a Business can be Overwhelming - where is your focus? 04.10.2023

How can I help you grow your business? Tell me what you are struggling with, on Twitter: https://twitter.com/souravghosh Instagram: https://instagram.com/souravghosh I will try to cover your issues in my future content. === 🕰️ Limited Time, Unlimited Choices - Where's your focus? Running a business and feeling swamped? 🌊 🔍 Everything & everyone vying for your attention: 📊 Finance 🛍️ Pro...

Instagram Ranking & Algorithm Explained by Head of Instagram - Takeaways for Your Business ( How to reach followers vs non-followers, what types of Reels to avoid, Purpose of Stories & Reels, et al) 09.06.2023

As a Business Owner/Marketer, what useful insights can you extract & use from Adam Mosseri (Head of Instagram)'s explanation of Instagram Algorithm and Ranking? That's what we are discussing in today's episode. Our Instagram Carousel summarising the information. Adam's Reel & blog post . I'd love to know what you think. Send me a DM @souravghosh on Instagram.

Maximizing Your ROI in 2023: Canva, Shopify, Reels & AI for Business Owners 07.04.2023

How can I help you grow your business? Tell me what you are struggling with, on Twitter:  https://twitter.com/souravghosh Instagram:  https://instagram.com/souravghosh I will try to cover your issues in my future content. Don't want to miss my updates? Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox:  https://sgtofficial.sub...

Optimizing Facebook Ad Performance: Right Campaign Objectives & Conversion Events for E-commerce 23.03.2023

How can I help you grow your business? Tell me what you are struggling with, on Twitter: https://twitter.com/souravghosh Instagram: https://instagram.com/souravghosh I will try to cover your issues in my future content. Don't want to miss my updates? Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substa...

eCommerce Woes: Low Social Reach, No Email Opens, Disappointing Sales - Revival Ideas Inside! 15.03.2023

How can I help you grow your business? Tell me what you are struggling with, on Twitter: https://twitter.com/souravghosh Instagram: https://instagram.com/souravghosh I will try to cover your issues in my future content. Don't want to miss my updates? Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/...

Don't rely on assumptions when it comes to marketing and advertising | List your top frustrations in business & top unverified untested assumptions - can you spot a relation? 14.03.2023

How can I help you grow your business?  Tell me what you are struggling with, on  Twitter: https://twitter.com/souravghosh Instagram: https://instagram.com/souravghosh I will try to cover your issues in my future content.  Don't want to miss my updates? Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgto...

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