AD 360

AI is evolving fast, and athletic directors are already finding practical ways to use it to save time, reduce stress, and improve communication. In this episode of AD360, Greg Vandermade and Scott Rosenberg talk with Shaka Johnson, Athletic Director at Plymouth-Canton Community Schools in Michigan, about how he’s using AI tools like ChatGPT, Claude, Gamma, Otter, and more in his daily workflow. Sh...

Stepping into a new role as an Athletic Director isn’t just about making changes—it’s about listening, building trust, and setting the right foundation. In this episode of AD360, we’re joined by Jeremy Eubank, AD at Prince Edward County High School, who shares real-world insights on leading through transition. From establishing non-negotiables to building relationships and creating early wins, thi...

In this episode, Greg Vandermade and Scott Rosenberg interview Steve Montoya from MaxPreps to explore how athletic directors can build program identity, enhance media relationships, and increase visibility for their athletes. Discover actionable strategies to elevate high school sports programs and attract media and recruiting attention.

In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg talk with Brandon Derrick, head football coach at Frederica Academy in Georgia. They discuss the vital relationship between coaches and athletic directors, the importance of time management, and the evolving dynamics of coaching through analytics. Derrick emphasizes the need for open communication, the value of analytics in coachi...

Greg Vandermade and Scott Rosenberg are live at the 2025 NADC Conference in Tampa, breaking down the event. They cover the energy of the event, common themes, social events taking place, and general advice for an AD on how to make the most out of their experience at this trade show.

In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg discuss the importance of building a succession plan in athletic administration with guest John DiColo. They explore the qualities of future leaders, the significance of mentorship, and the need for motivation and support in developing athletic directors. The conversation also highlights the balance between leadership responsibil...

In this episode, Greg Vandermade and Scott Rosenberg discuss strategies for athletic directors to maximize their experience at the upcoming NIAAA conference. They cover essential topics such as networking, choosing breakout sessions, and navigating the vendor hall. The conversation highlights the importance of planning, building relationships, and leveraging the diverse perspectives of both new an...

In this episode, Greg Vandermade and Scott Rosenberg discuss the importance of fan engagement in high school athletics with guest Brady Pond, the athletic director at Westwood High School in Arizona. They explore various strategies for building community connections, maintaining engagement throughout the year, and the role of branding in creating a positive atmosphere for student athletes and fans...

Summary In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg discuss the importance of branding in high school athletics with guest Leo Lopoz from De La Salle High School. They explore the evolution of De La Salle's brand, the significance of visual identity, and the need for consistency across various platforms. The conversation also covers community engagement, measuring branding...

In this episode, Greg Vandermade and Scott Rosenberg discuss the evolving role of data in athletic departments, particularly for athletic directors. They explore how data from ticket sales, streaming platforms, and social media can inform decisions, enhance fan engagement, and improve overall program performance. The conversation emphasizes the importance of balancing data-driven insights with ins...

In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg discuss the challenges and preparations that athletic directors face as they transition into a new school year. They reflect on their experiences with preseason worries, the importance of flexibility in management, and the dynamics of a coaching staff. The conversation emphasizes the need for effective communication, setting boun...

In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg discuss the transition from traditional ticketing to digital ticketing for athletic events. They explore the challenges faced by athletic directors, the benefits of digital systems, and how to effectively communicate these changes to the community. The conversation also covers training staff, financial impacts, leveraging data in...

In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg welcome Steve Montoya, Senior Director of Editorial at MaxPreps, to discuss the evolution and growing interest in high school sports. Steve shares his journey with MaxPreps, the impact of social media and live coverage on sports, and the importance of providing exposure for athletes. The conversation also highlights memorable athl...

In this episode of AD 360, host Greg Vandermade and co-host Scott Rosenberg talk with Christine Dahle, an athletic trainer at Fountain Valley High School, about the vital role of athletic trainers in sports. They explore Christine's journey into athletic training, the daily responsibilities and challenges faced by athletic trainers, and the importance of communication and relationships with coache...

In this episode, Greg Vandermade and Scott Rosenberg engage with Rich Porfido, a former athletic director, discussing the journey of transitioning out of the athletic director role. They explore the importance of leveraging existing connections, identifying suitable job opportunities, and preparing for a smooth transition. The discussion highlights the challenges faced during the transition, the s...

In this episode of AD 360, we discuss the rise of girls flag football nationwide with insights from Dr. Jeff Sullivan, Director of Systemwide Athletics for Montgomery County Public Schools (MCPS) in Maryland. Sullivan shares the initial steps to launching a program, overcoming challenges, the importance of community engagement, and the partnerships with NFL teams that have supported the initiative...

In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberger share their craziest moments from their time as athletic directors. They discuss the challenges faced in their first years, unexpected chaos during game days, budgeting woes, legal troubles, and even encounters with celebrities at sporting events. Through their stories, they highlight the unpredictability of the role and the va...

Greg Vandermade and Scott Rosenberg discuss the significance of multi-sport participation in high school athletics. The discussion addresses misconceptions surrounding multi-sport athletes, the impact of travel teams on high school sports, and the importance of balancing commitments for student-athletes involved in multiple activities. This conversation delves into the challenges and benefits of m...

In this episode, Greg Vandermade and Scott Rosenberg discuss the evolving nature of National Letter of Intent (NLI) ceremonies for student-athletes. They explore the importance of planning, budgeting, and coordinating with families and coaches to create memorable events celebrating student athletes' achievements. The conversation highlights best practices for logistics, media engagement, and commu...

In this episode, Greg Vandermade, Dennis Nelson, and Scott Rosenberg discuss the intricacies of budgeting in public schools, particularly focusing on athletic departments. They explore the role of the business administrator, the process of determining financial needs for various sports, and the importance of community support through booster clubs. The conversation also touches on the challenges f...

In this episode, Greg Vandermade and Scott Rosenberg discuss the intricacies of athletic budgeting with Kelly Dullard, the Associate Director of Athletics at Mater Dei High School. They explore the importance of a well-structured budget, the differences between public and private school budgeting, and the key components that contribute to a successful athletic program. Kelly shares his insights on...

In this episode, Greg Vandermade and Scott Rosenberg dive into the critical role of social media for athletic directors. They discuss how ADs can use social media to connect with their communities, engage with student-athletes, and promote their programs. The conversation covers strategies for maintaining consistency, navigating the dangers of social media, creating effective graphics, and managin...

In this episode, Greg Vandermade and Scott Rosenberg discuss the essential preparations athletic directors must undertake for the winter sports season. They explore the differences in logistics, facility management, transportation, and health and safety protocols compared to other seasons. The conversation also highlights the importance of communication with coaches, parents, and students, as well...

In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg are joined by Atlanta Braves reporter for Bally Sports, Wiley Ballard, to discuss the transformative power of streaming for high school athletics. Wiley shares his journey broadcasting high school, collegiate, and professional sports, emphasizing the importance of community engagement and the unique opportunities that streaming c...

In this episode of AD360, Greg Vandermade and Scott Rosenberg discuss the importance of effective communication for athletic directors. They cover communication with parents, students, coaches, and the community. They also discuss the importance of involving student-athletes in decision-making and maintaining open lines of communication. Additionally, they address communication challenges, like th...