ACTA, NON VERBA

👉👉👉 Comment 8 RULES and I’ll send you a FREE Guide 😏In this video, I’m breaking down the 8 laws behind ads that actually scale, so you can stop guessing and start building a real creative testing system. You’ll learn how to think in angles, write copy that converts, build personas that make your hooks land, test with real hypotheses, reverse engineer your winners, and spy on competitors the ri...

A lot of people think they have a creative problem. What they actually have is a strategy problem. This video breaks down why most ad creatives fall flat, even with good editors, decent production, and "on-brand" messaging. The issue usually starts before the first frame is even designed. Here's what's missing, what to fix, and how to stop wasting time (and budget) on creative th...

The 3 Things You Need to Do to Turn Leads into RAVING FANS What do burnt eggs and a soggy toast have to do with your customer journey? In this solo episode, I break down how a disappointing breakfast experience sparked the ultimate marketing insight: if you want to turn expensive leads (hello, rising CPAs) into loyal, high-LTV customers… there are only 3 things you need to get right. Whether you’r...

Writing copy that actually sells without feeling pushy? Yes please! In this video, I’m breaking down one of the core mindset shifts behind high-converting, connection-driven copy. If you’ve ever felt weird about selling or stuck trying to write content that doesn’t land - this is for you. 👉 Drop your questions below 👉 Need help with your hooks or funnels? Let’s talk. Subscribe for more no-fluff...

Here’s the updated description with all those elements included, still keeping it clean and punchy: Want to scale your ecommerce brand without spending more on ads? In this episode of Acta, Non Verba, I sit down with Matthew Stafford, CEO of Build Grow Scale, to unpack what actually drives higher conversions. We talk about: • Why your homepage might be killing your sales • The biggest mistakes in...

Most sales funnels fail because they treat every lead the same, and that kills conversions. In this video, I break down the 5 Stages of Customer Awareness and show you how to tailor your copy at each stage, from unaware to most aware. If you’re a business owner, coach, or marketer who wants to stop guessing and start converting, this one’s for you. Read the full blog post here 👉 https://www.merce...

Think your ads are crushing it because you’re hitting a high ROAS? Think again. In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability. If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash. Learn how to optimize your offers, pricing, and funnel based on real numbers—...

In today’s episode, I share an update on my journey of obtaining Italian citizenship and the lessons I’ve learned that parallel marketing strategies, particularly around resilience and testing. Life and business often throw obstacles our way, and just like in marketing, we need to try different approaches, tweak what isn’t working, and keep testing until we find what fits. I’m also diving into the...

In this episode, we break down Lady Gaga’s Mayhem album as a masterclass in storytelling, symbolism, and extraordinary marketing. Through a deep dive into the album’s tracks, we explore how Gaga’s strategic use of symbolism, her emotional journey, and viral marketing tactics came together to captivate millions. From the surprise album drop to the layered narrative, Gaga’s marketing arc reveals how...

Upsells, Downsells, Cross-Sells & Tripwires: The Sales Strategies You're Missing Most businesses are leaving money on the table without even realizing it. They focus on getting new customers but completely ignore the easiest way to scale—maximizing every sale. In this video, I break down four powerful selling techniques that can instantly increase your revenue without needing more traffic or l...

In this episode, I’m joined by Meagan Williamson, a Pinterest marketing expert with over 15 years of experience in growth marketing. Meagan shares powerful strategies for using Pinterest to drive traffic to your website, grow your business, and build an audience. We dive into the best practices for creating viral pins, how to optimize your Pinterest profile, and why it’s an essential tool for entr...

Are you struggling to scale your business and manage your team effectively? If so, you’re not alone—and in this episode, we’re diving into actionable strategies to help you streamline your operations, boost productivity, and build a high-performing team. In this episode, I’m joined by Sammy Bohannon, an OBM and founder of Bohannon Virtual Solutions. Sammy helps entrepreneurs streamline their opera...

In this episode, I’m joined by Nikki Fain, a VA and OBM (Online Business Manager) who specializes in helping entrepreneurs streamline their operations to scale their businesses fast. Nikki shares practical tips on optimizing workflows, managing teams effectively, and setting up systems that lead to smoother operations and bigger growth. We dive into: 👉 How to streamline your business for rapid gr...

In this episode, I’m joined by De’Nicea Hilton Harper, a Doctor of Oriental Medicine and holistic well-being consultant, who shares how to use body signals as a strategy for business success. We dive into how introverts and empaths can listen to their bodies for guidance, creating a toolkit for managing stress, setting boundaries, and thriving in entrepreneurship. De’Nicea explains how paying atte...

¿La suerte existe? El síndrome de la persona afortunada y cómo el sistema reticular cambia tu destino Después de ver una entrevista de 3 horas entre Steven Bartlett y Vanessa Van Edwards, me quedó claro que la suerte no es algo aleatorio, ¡es algo que podemos aprovechar! En este episodio hablamos sobre cómo el síndrome de la persona afortunada tiene que ver con el sistema reticular, esa parte de n...

In this episode, I sit down with Chris Sorg, an ADHD coach for entrepreneurs who helps founders turn their ADHD into a business superpower. Chris specializes in systemizing processes , creating clarity , and helping entrepreneurs buy back their time so they can focus on what truly matters. We dive deep into: - How ADHD can be a strength in entrepreneurship and why traditional productivity hacks of...

In this episode, I sit down with Seth Watson, a business consultant with a military leadership background who helps entrepreneurs build better systems, optimize operations, and scale efficiently. Seth saw a massive gap in how small businesses operate—while the military has manuals for everything, most business owners are left figuring things out as they go. His mission? To bring military-level str...

In this episode, I sit down with Lolly Spindler, a freelance writing coach, content strategist, and entrepreneur who has built a 6-figure freelance writing business—and now teaches others to do the same. Through her program, The 6-Fig Freelance Writer, Lolly helps writers escape the 9-to-5 grind, land high-paying clients, and create a thriving online writing business using the skills, tools, and n...

In this episode, I sit down with Daj Mitchell , a multi-passionate entrepreneur, website designer, and host of the CoTreat Corner podcast network. Daj specializes in creating websites that actually work —helping coaches, podcasters, speakers, and online service providers attract their ideal clients, build trust, and drive conversions. We dive deep into: *Web design secrets and hacks: How to create...

In this episode, I’m joined by Adam Parsons, also known as up4thechallenge , a newly self-published author of the thought-provoking book Awaken Awareness: Mindfulness in the Age of Distraction. Adam’s book dives deep into how mindfulness can serve as a transformative guide in today’s chaotic, fast-paced world. Far from being a fleeting trend, mindfulness is a practice deeply rooted in philosophy,...

In this episode, I sit down with Candace Dudley, host of the Better Brave: Solopreneur Business Systems podcast. Candace is a former teacher turned multi-passionate entrepreneur and stay-at-home mom. She’s a podcast manager, owner of Willow & Wren—a crystal bracelet wholesale business—and has published over 160 podcast episodes. Her products are featured in a dozen retail locations, and she ev...

Mel Robbins’ Let Them theory is a game-changer in personal development. In this episode, I reflect on her wisdom and how embracing this mindset shift can transform the way you approach challenges, relationships, and life’s daily chaos. Inspired by my own experience on the beach, I dive into how this simple yet profound idea of “letting them” has helped me find peace, focus on what truly matters, a...

Today's episode is polemical, but it's a discussion WOMEN need to have and MEN need to listen to. Joined by Abby "Zoomie" AKA The Girl With The List, today we've discussed why childfree women decide not to have children, societal expectations on women, neurodiversity and motherhood, dealing with online trolls and haters, incels, the economic toll or advantage going childfree has AND MORE. Thanks A...

Come walk with me! And join me on an episode while I spill the MATE on how I managed to revive my Upwork profile as a copywriter and land a 10K client OVERNIGHT. And if you stick to the very end, hit me up on the dms over insta @mechimansilla and spill the tea back at me - curious to know how you liked it haha Don't forget to subscribe, so you don't miss any episode! You can also find it on Apple...

In this episode, I sit down with Charkley Dao, entrepreneur, content creator, and the mind behind ArcheGrowth, who has an undeniable passion for MBTI and Jungian archetypes. Join us as we explore the deep connection between MBTI, cognitive functions, and Jungian archetypes, diving into how these concepts can transform your understanding of yourself and others. Here’s what we cover: The differences...