Abandoned Cart

In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete , to unpack what it really means to find your niche and stick with it in today’s overcrowded digital landscape. Tilly shares how Complete is modernising a traditionally corporate industry through authentic branding, trend-led content, and calculated risks on platforms like TikTok all while staying...

In this episode of Abandoned Cart , Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch versus scaling an established one. Aithne shares the deeply personal story behind Empreva Lingerie - created to empower women after breast reconstruction and how that mission shaped everything from p...

In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world. Chloe shares how a frustrating wedding guest dress experience sparked the idea for Fling, why fashion rental needs a rethink, and how community, experience, and sustainability sit at the heart of her bra...

In this episode of Abandoned Cart , Adam sits down with Neil Sumner , retail consultant and founder of Sumner For Hire , to explore why content is still king and why many brands are getting it wrong. With a career spanning publishing, luxury media, global retail, and high-growth brands like BrewDog , Neil shares powerful lessons on storytelling, humility, and the importance of theater in commerce....

In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound. Jago shares how Angry Pablo was born not from a market gap analysis but from lived experience as athletes who felt modern performance culture had become intimidating and joyless. Together, they unpack ho...

In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In. Joe shares the full story, from starting Baked In as a side hustle while working at IBM, to building an accredited food manufacturing operation and landing major retail listings. He opens up about the whirlwind pandemic boo...

In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty industry for the better. Alex shares the story behind Nini Organics, from struggling with severe acne and working in luxury beauty retail, to formulating products by hand and building one of the highest r...

In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce.  We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics.  We also explore challenges faced by small businesses with low website...

In this episode, we are joined by Stokely Howard, a performance creative expert.  Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels his drive across multiple ventures.  We explore the importance of storytelling in e-commerce, detailed strategies for creating effective videos, the role of continuous testing, and cost-effec...

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.  She also cover tips for...

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.  John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.  We e...

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty.  Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies.  Celia elaborates on how ea...

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design.  Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrat...

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms.  Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured...

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales.  Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission.  Key points include Lem-Uhn's unique approach t...

In this episode,  we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.  The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.  Nikita shares actionable insights on monitoring and improving email deliverabilit...

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.  We also cover tips for...

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing.  Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners.  We cover crucial steps for new entrepren...

  In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack ca...

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores.  We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events the...

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.  Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and challenges of self-managed platforms versus Sa...

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.  Robert shares invaluabl...

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success.  The conversation covers the need for a cohesive team, the...

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires.  Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020. ...

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways: Branding and marketing strategy with a focus on aligning busin...