A Word With Bob: RBMA's Official Podcast

In the first episode of 2026, Bob welcomes State Representatives Bryan Cutler (R-PA) and Phil GiaQuinta (D-IN) to discuss their perspectives on health policy issues at the state level. Also, Bob speaks with Kaihan Krippendorff, who is presenting the Opening Keynote at 2026 PaRADigm this April ("Be the Disrupter: Strategy That Shapes What's Next").

Bob dove into a crucial conversation with  Joseph Guiffrida , Chief Operations Officer at ARA Health Specialists in Asheville, NC. When Hurricane Helene devastated his community, his practice faced the ultimate test—maintaining critical infrastructure and ensuring continuity of radiology services during a crisis. Learn firsthand how they navigated the storm, what challenges they overcame, and the...

Bob is joined by  Keith Chew, MHA, CMPE, FRBMA , Principal at Consulting With Integrity,  Paul Pitts, JD , Partner at Reed Smith, and  John Vizzuso , President & Chief Coaching Officer at Human Assets, to explore the legal and operational considerations of hospitals reimbursing radiology groups for services beyond image interpretation.   Bob also welcomed  Linda Wilgus, FRBMA , Co-Executive Di...

In this special pre-election episode of A Word With Bob LIVE, Bob speaks to experts Ted Burnes (Senior Director of Political Affairs, the American College of Radiology) and Shea McCarthy (Partner, Thorn Run Partners) to get their insights about what will happen when America votes on Nov. 5. Plus, Bob speaks to Elizabeth Rula, Ph. D., to preview her Closing Keynote at the 2025 PaRADigm Annual Meeti...

In this episode, Bob speaks with Linda Wilgus and Tom Greeson to review the 2025 Medicare Physician Fee Schedule Proposed Rule, what it means for radiology, and how RBMA is responding. Plus, Ken Davis and Ramana Rameswaran of the Katten Law Firm join Bob to talk about a new legal issue concerning reproductive health and mammography that radiology practices should be aware of.

In this milestone episode, Bob sits down with the incoming RBMA Co-Executive Directors, Jessica Struve and Linda Wilgus. As he prepares to officially hand over the reins and embrace a well-deserved retirement, Bob reflects on his journey and shares his excitement for the future of RBMA under their leadership. In a wide-ranging conversation, Jessica and Linda detail their history with RBMA and the...

Bob welcomes RBMA 2024-2025 President Pete Moffatt for an in-depth discussion about his personal and professional background, his goals for RBMA, and outlook for the industry over the next year. Also hear from three radiology marketing experts, Dianne Keen, Kim Kelley, and Janinne Walker, about the upcoming RBMA SPARK Virtual Conference!

Bob sits down with a couple of Masterclass presenters to talk radiology outpatient operations and then has a wide-ranging conversation with longtime friend and marketing mastermind and business owner Larry Helicher.

Outpatient imaging operations, physician recruitment, restrictive covenants, and more! Bob speaks with a powerhouse panel who are presenting a pre-conference Masterclass at 2024 PaRADigm entitled "Outpatient Imaging Operational Efficiency and KPIs:" Brenda Bale, Dennis Chaltraw, Jamie Dyer, and Jennifer Yahne. Then, Bob welcomes Ken Davis for a wide-ranging discussion on the strategies r...

Bob is joined by the program co-chairs of the 2024 ACR-RBMA Practice Leadership Forum, Jonathan Berlin and Corbin Wilson, and then speaks with Julie Szeker, a member of the RBMA Board of Directors, to talk about recent updates and the state of mergers and acquisitions in healthcare.

In this episode, Bob welcomes Dianne Keen, FRBMA, and Amy K. Patel, MD, to preview their session at the upcoming 2024 ACR-RBMA Practice Leadership Forum, and then is joined by Billy Rowlee, Chief Revenue Officer of RadiologyBill, to discuss the issue of medical debt in America and how radiology practices should grapple with it.

In a special Founders' Day edition of AWWB, Bob is joined by Linda Wilgus, FRBMA, and Pam Kassing, to discuss the Physician Practice Information (PPI) Survey and its implications for radiology practices.

In this episode, Bob is joined by two graduating radiology residents, Dr. David Wallace and Dr. Peter Gunderman, who share their perspectives on the transition from residency to practice, work expectations, and the future of radiology.

In this episode, Bob speaks with Dr. Geraldine McGinty, the first woman to become Chair of the ACR's Board of Chancellors and Senior Associate Dean for Clinical Affairs at Weill Cornell Medicine, as well as Dr. Michael Laposata, Chair of the Department of Pathology at the University of Texas Medical Branch, to discuss their role within the Panel of National Pathology Leaders' Diagnostic Me...

Bob speaks with Luke Finney, the President and Co-Founder of Mercantile, about the new RBMA Business Credit Card. Then Bob welcomes Andrew Colbert of Ziegler to discuss the state of radiology corporate transactions amid current economic conditions, including consolidation activities, how to strategically build a sustainable platform for the future, strategic alternatives for private practices, and...

Listen for a preview of the RBMA 2023 PaRADigm program, including some highlights of sessions you won't want to miss, as well as an insightful conversation with William T. Thorwarth Jr., MD, FACR, the Chief Executive Officer of the American College of Radiology. With the ACR celebrating its 100th anniversary in 2023, Bob and Dr. Thorwarth discuss important past achievements, current initiative...

Bob welcomes Jacqueline Bello, MD , who is presenting the Industry Keynote at RBMA 2023 PaRADigm . Dr. Bello previews the insights you can expect to gain at PaRADigm by discussing radiology’s central role in impacting health equity and mitigating disparities in outcomes among diverse populations, particularly racial and ethnic underrepresented minorities (URMs) and individuals from lower socioecon...

In the first episode of 2023, Bob chats with Clay Countryman, Esq., to get a sneak peek at the RBMA 2023 PaRADigm Closing Keynote. Then Bob is joined by Thomas Dickerson, FRBMA, and Andrew Cashman, JD, to discuss financial services, recent Congressional action that may impact radiology practices, and changes regarding employee retirement plans.

In this special holiday edition of AWWB, Bob looks ahead to RBMA 2023 PaRADigm by speaking with presenter Karen Massey, who previews her Pre-Conference Masterclass Workshop. Bob then welcomes a roundtable of RBMA Board members to provide insights on what radiology professionals can expect in 2023, from operational issues to regulatory updates and revenue cycle management concerns.

In this episode, Bob is joined by Mark Canada of the RBMA Data Committee to speak about the 2022 A/R Survey, and then talks with attorney W. Kenneth Davis, Jr., JD, of the Katten Law Firm in Chicago, about the hot legal issues in radiology and what to be aware of as the calendar turns to 2023. 

In this episode, Bob interviews RBMA President-Elect Christopher "Kit" Crancer, RBMA's lobbyist Shea McCarthy, and the ACR Senior Director of Political Affairs Ted Burnes. Tune in for a deep dive into the Radiology Patient Action Network (RPAN), ongoing advocacy initiatives, and the 2022 midterm elections including—a fan favorite—expert predictions!

In this episode, Bob hosts a special guest panel featuring John Kaszuba, Regional Vice President at PFC, USA, and Billy Rowlee, Chief Revenue Officer at Radiologybill, to discuss the No Surprises Act and how it is affecting medical collection activity.

Bob chats with 2022 SPARK Workshop Keynote Tom Marshall about his expertise in the field of radiology marketing and practice development and is then joined by Steven Pollei, MD (RAYUS Radiology) and Liz Quam to discuss the Imaging for a Cause foundation and opportunities for involvement. 

In this episode, Bob chats with Barbara Rubel, MBA, FRBMA about being a music major in college and how that background has informed her career, the importance of public speaking, playing an integral role in developing RBMA's Federal Affairs Committee, and the direction of the industry in a world that is more virtually connected than ever.