LuAnn Nigara
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. Th...
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Episodes
1083: Veronika Miller: Building a Career through Design Connection 29.04.2025 1:24:35
Today With Veronika Miller: I'm excited to introduce you to Veronika Miller, a true innovator who has spent her career building meaningful connections between designers, brands, and international markets. From her early days as a marketing professional and kitchen designer to founding the influential Design Hounds Influencer Network and consulting with organizations like NKBA, Veronika has a uniqu...
1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business® and Why 25.04.2025 39:23
Today With LuAnn Nigara: After 9 years, 1,400+ episodes, and over 9 million downloads, A Well-Designed Business® is evolving. In this solo episode, LuAnn shares the next chapter of the podcast—and why this shift isn’t a step back, but a powerful step forward. She explains the two types of episodes you’ll hear in the coming months, and the all-new format she’s creating to deliver even more value fo...
1081: Tracee Murphy: The Psychology of Luxury Sales in Interior Design 22.04.2025 1:17:50
Today With Tracee Murphy: Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider. Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client moti...
1080: Power Talk Friday: Brad Robinson: What Builders Really Want from Interior Designers 18.04.2025 1:00:16
Today With Brad Robinson: Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to se...
1079: Amber Guyton: Being Bold in Entrepreneurship 15.04.2025 1:36:09
Today With Amber Guyton: Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and so...
1078: On-Air Strategy Session: Rebecca Pearson: Acquiring a Company and Creating Smooth Processes 11.04.2025 1:16:09
Today With Rebecca Pearson: Welcome to A Well-Designed Business. In today’s on-air strategy session, I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs. Rebecca’s situation might be unique, but...
1077: Noel Gatts: Why Character-Driven Design Creates Authentic Spaces & Streamlines Your Process 08.04.2025 1:14:04
Today With Noel Gatts: Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design pr...
1076: Power Talk Friday: Porsche Williams: Create a Better Client Experience by Outsourcing Interior Design Back-End Tasks 04.04.2025 57:38
Today With Porsche Williams: Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers. Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creati...
1075: What Would Lu Do?: The Ultimate Guide to Mounting a Designer Show House 01.04.2025 16:21
Today With LuAnn Nigara: Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode. A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t. Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at diffe...
1074: Live from KBIS 2025: Alexander Dornbracht on Kallista, Creating Authentic Luxury, Product Innovation & Family Legacy 28.03.2025 47:24
Today With Alexander Dornbracht: Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design. Alexander reveals why Kallista stands out as a d...
1073: On Air Strategy Session: Jessie Surber – Embrace Your Small Market to Set Up Long-Term Success 25.03.2025 1:09:30
Today With Jessie Surber: In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace...
1072: Maya Crowne & Price Latimer: Alkemis Paint is Disrupting the Industry with Sustainable Luxury 21.03.2025 1:05:27
Today With Maya Crowne & Price Latimer: In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint. What You’ll Learn in This Episode: ✔️ Why most c...
1071: Brenda Danso: How Interior Designers Can Protect Their Mental Health & Avoid Burnout 18.03.2025 1:17:46
Today With Brenda Danso: As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process? In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerf...
1070: Sponsored Show: Peter and Alex Spalding: Daniel House Club: Simplifying Furniture Acquisition 14.03.2025 1:14:08
Today With Peter and Alex Spalding: Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club. Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin. Peter and Alex are co...
1069: Live from KBIS 2025: Richard Anuszkiewicz on Elevating Design, Brand Collaborations & Crafting a Successful Career 11.03.2025 51:18
Today With Richard Anuszkiewicz: Welcome to another episode of A Well-Designed Business! Today, we’re diving into the world of high-end kitchen and bath design with the incredibly talented Richard Anuszkiewicz. As an award-winning designer and industry thought leader, Richard has built a name for himself through his innovative approach, brand collaborations, and unwavering commitment to excellence...
1068: Power Talk Friday: Sandra Funk: How "Sleeping in Your Guest Room" Can Make You RICH 07.03.2025 56:34
Today With Sandra Funk: Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships. We dive into her philosophy of viewing cli...
1067: Run Your Race: Ashley Ross, Muse Noir Interiors 04.03.2025 1:33:23
Today With Ashley Ross: In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, an...
1066: On Air Strategy Session: Abby Fitzgerald: Planning Your Design Business for Year-Round Success 28.02.2025 1:10:14
Today With Abby Fitzgerald: Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively. Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planni...
1065: Eryn Oruncak: Harnessing Neuroaesthetics: Understanding the Power of Space 25.02.2025 1:14:13
Today With Eryn Oruncak: Meet Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art. As one of the first designers to achieve SIDC certification in neuroaesthetics, Eryn is leading the way in showing how this cutting-edge science can transform both our industry and our clients' lives. In this episode, Eryn breaks down how neuroaesthetics - the science of how our environment and artwork...
1064: Anna Nelson: Stop Working Against Yourself: Design a Business That Aligns with Your Strengths 21.02.2025 1:26:32
Today With Anna Nelson: Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she ded...
1063: Abigail M. Horace: Overcoming Biases and Stereotypes in the Interior Design Industry 18.02.2025 1:12:45
Today With Abigail M. Horace: Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate signifi...
1062: 9 Years of A Well-Designed Business®—How Vision & Bold Action Can Grow Your Business 14.02.2025 33:52
Today With LuAnn Nigara: Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads. Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebration episode. It’s a conversation on vision, intuitio...
1061: Amhad Freeman: Beyond the Man Cave—Carving a Niche in Luxury Interiors for Single Men 11.02.2025 1:08:50
Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust me, you’re going to want to hear this conversation....
1060: Design Trade Service: Quality Vendors, Trade Pricing and AI. Your Go to Sourcing Platform 07.02.2025 1:01:12
Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service. Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let you efficiently shop from 80 different vendors, all...
1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry 04.02.2025 1:19:36
Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive network. From building a business that can thrive b...
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