A New Direction

Sportify Your Business What separates a championship-winning franchise from a team that can’t even make the playoffs? It’s a locker room culture rooted in a higher standard of fair play, integrity, and a relentless drive to win the right way. In this episode of A New Direction with Coach Jay , we are huddling up to completely redraw your corporate playbook. Join me as I sit down with performance s...

Being Alone Isn’t Helping Your Business or You We live in the most connected era in human history, and somehow, we have never been more alone. That paradox is the beating heart of Unknown: Finding Connection in a Disconnected World, the USA Today bestseller from leadership coach and New Hope Church founder Keith Spurgin . After years of advising leaders across North America, Europe, and Afri...

A 4-Step Process to Stop Stressing and Your Team Start Leading What if the exact habits that built your success are now the very thing quietly holding your business back? You hustled, you solved every problem, you held the standard — and it worked, so it became automatic. But somewhere along the way the company stopped being able to run without you, your talented team stopped stepping up, and you...

You Don’t Need a Business Transformation…you need a YOU Transformation Ever feel like you’re doing all the “right” things—reading the self-help books, checking off your goals, grinding every day—but inside, you’re still wrestling with the exact same anxieties? You aren’t broken; you’ve just hit the ceiling of what your current self can handle. Real, lasting chan...

Forget McDonald’s and Chick-Fi-A Non-Food Franchising May be a Better Bet When most people think of starting a business, their minds immediately go to fast food. We’ve been conditioned to associate “franchising” with burgers, fries, and massive overhead. But in his game-changing book, “Non-food franchising: The Better Path to Business Ownership,” Jon Ostenson explains...

Innovation Comes from “Inside” the box, NOT “outside” of the box This week on A New Direction with Coach Jay, we are stepping into a conversation that may challenge almost everything we have been told about innovation. We have heard the phrase “think outside the box” so many times it has almost become business wallpaper. But Sheri Jacobs , author of The Unexpected Power of...

Want to Get Promoted? You Probably Don’t Know What You Don’t Know… We just wrapped up an incredible episode of A New Direction with Craig A. Fleming , author of The Unwritten Rules of Leadership , and the insights were a major wake-up call for anyone looking to get promoted . If you missed the live conversation, we dived deep into the “hidden curriculum” of the corpor...

Nobody Taught You to Lead — Steve Riddle Knows Why That Matters What happens when a high-performing employee gets promoted into leadership with no playbook, no mentor, and no preparation? According to leadership coach Steve Riddle, this is not the exception — it is the rule. On this week’s episode of A New Direction Live, I sat down with Steve to discuss his book Falling Into Leadership: How...

If You’re Alive You Still Have a Mission Many people reach a point in life where they feel they have hit a ceiling. You’ve worked hard, checked the boxes, and achieved your goals, yet there is a nagging sense that the excitement has faded. David McNally, in his profound book If You’re Alive Your Mission on Earth Isn’t Finished , argues that this isn’t the end of the road, but a call to...

Are You Truly Aware of the Comfort Zones that are Killing Your Success? Are you living under the illusion that you know what you want, when you’re actually just chasing what you’re supposed to want? Research shows that a staggering 85% of people don’t believe their current goals will lead to any significant accomplishments. In this episode on A New Direction , Art Turock , author of Demolish...

AI is not the Enemy…It is Your Ally This week on A New Direction, I’ll be talking with Tim Burrell , author of The AI Negotiator, and this is a conversation that hits right at the heart of where sales is headed. Because let’s be honest—sales has never just been about techniques, scripts, or slick presentations. It has always been about people. It has always been about trust, timing, understa...

Stop Networking More — Start Networking Smarter What if the secret to growing your business wasn’t more connections — but *fewer*? This week on *A New Direction with Coach Jay Izso*, I sit down with David Ackert , Co-Founder and CEO of PipelinePlus and one of the most respected business development minds in the professional services world. Over the past two decades, Ackert has pioneered reve...

Faith as the Foundation for Leadership, Purpose, and Success For Jim Allen , faith isn’t a compartmentalized part of life; it is the bedrock upon which his entire leadership philosophy is built. In a high-stakes industry like real estate, where the pressure to perform can often lead to a “me-first” mentality, Jim’s faith provides a different North Star. It instills a sense of ste...

Discovering Your Life and Career Map. Join us on A New Direction for an exploration of the mental frameworks that define a successful life and career map. We are sitting down with Ed Hajim , author of The Island of the Four Ps, to dissect the structural philosophy behind his modern-day fable that is your life and work map. This session isn’t about the past; it’s about the mechanics of the future....

Demolish Your Comfort Zones This week on A New Direction , Coach Jay Izso welcomes elite performer and Fortune 500 coach Art Turock to discuss his transformative book, Demolish Your Comfort Zones. We aren’t just talking about “stepping outside” of where you feel safe; we are talking about a total demolition. Art argues that conventional self-improvement tools like basic goal sett...

Success and Leadership with a Purpose What happens when your professional success is no longer enough to satisfy your personal “why”? This week on A New Direction , Coach Jay explores the deeper mechanics of fulfillment with a man who has mastered the art of the pivot. Bob Winstead joins us to discuss the essential shift from chasing achievements to living a life rooted in purpose and...

Congrats, You’re Promoted—Now What? The champagne has been poured, the desk is clean, and the new title looks incredible on your email signature. But then Monday morning hits, and the terrifying reality sets in: the skills that got you the job are not the skills that will help you keep it. In an instant, you’ve been promoted from being “one of the team” to the one responsible for...

Become the Brand Your Customers Feel Great About Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts with our decisions when it comes to brands. Today, we are diving deep into the science of emotion with Kevin Perlmut...

The Art of The Pivot   It happens to the best of us. The calendar is set, the mic is hot, and then the notification pops up—a last-minute cancellation. This week on A New Direction , I faced a choice: scramble to replay an old hit or walk the walk. I chose the latter. This unexpected gap in the schedule wasn’t a setback; it was a perfect metaphor for what we discuss on this show every week....

It’s Time to Redefine Success for You and Your People In the high-stakes game of business, we are often obsessed with the scoreboard—profit margins, market share, and rankings. But the greatest mentor of all time, Coach John Wooden, taught us that true success isn’t merely about winning; it is about the peace of mind attained only through self-satisfaction in knowing you made the effort to d...

Persuade and Influence for More Effective Selling Have you ever presented a perfectly logical argument, only to have it completely ignored? Most of us believe that if we just explain the facts clearly enough, people will change their minds. But the reality is that decision-making is rarely purely rational; it is deeply rooted in psychology, emotion, and trust. This week on A New Direction with Coa...

Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of P eernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how peop...

Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on John Palumbo of Bigheads Network to dive deep int...

Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction , I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson , and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often f...

Making Your Communication a Game Changer for Your Business Get ready to shift your communication game—live on Wednesday, November 19th at 3 pm Eastern, on A New Direction, I’ll be sitting down with the remarkable Molly Tschang , co-author (with Marshall Goldsmith) of the groundbreaking new book Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.. If you’ve ever found yourself stuck,...