ProfYumi

A Journalist's Guide To AI

Education EN ↓ 32 episodes

A Journalist’s Guide to AI helps journalists, PR pros, and media creators use AI without losing their voice. Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity. Learn how to write smarter, research faster, and stay human in a tech-driven world. Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.

Author

ProfYumi

Category

Education

Podcast website

saspod.com

Latest episode

Jul 1, 2026

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Episodes

Nikitha Lokareddy on Building Unspun AI, Zero-Click Search and the Future of Visibility 01.07.2026

In this episode of A Journalist’s Guide to AI , Yumi Wilson talks with communications strategist and Unspun AI founder Nikitha Lokareddy about what happens when communicators move from using AI to building with it. Nikitha shares how she built Unspun AI, an AI-powered news intelligence tool that delivers daily briefings, compares sources, analyzes media bias and tracks social signals. She also exp...

Is Your AI Transcription Tool Putting Your Sources at Risk? 01.06.2026

What happens to a journalist's interview after it is uploaded to an AI transcription tool? That question goes straight to the heart of one of journalism's oldest promises: protect your sources. In this episode, host Yumi Wilson sits down with Good Tape CEO and co-founder Lasse Finderup and puts to him the questions every journalist should ask any AI transcription company, including his own: Who ow...

Can We Trust AI Detection? Inside Pangram Labs 19.01.2026

What happens when we start relying on AI a little too much? In this episode of A Journalist’s Guide to AI , I talk with  Max Spero, co-founder of Pangram Labs, about AI verification—and the deeper questions behind  it. Not just can we detect AI-generated text, but why it matters for how we learn, communicate, and trust one another. Max describes AI as “a fairly new paradigm,” and on...

The Future of Podcasting - Is AI Taking Over? - Bogdan Bratis 15.12.2025

In this episode of "A Journalist's Guide To AI," host Yumi Wilson sits down with podcast producer and founder of Saspod, Bogdan Bratis. They dive into Bogdan Bratis's unique journey from his early music career to building Saspod, a premier podcast production company based in the UK. The discussion covers valuable tips for aspiring podcasters, including the importance of podcast SEO, show naming st...

How Journalists Adapt To The AI Revolution with Bahareh Heravi 06.11.2025

In this episode of "A Journalist's Guide To AI," host Yumi Wilson interviews Dr. Bahareh Heravi, an associate professor and AI expert focused on responsible AI use in journalism. Dr. Heravi shares her journey from a computer science background to merging technology with journalism, inspired largely by the challenges of news detection during Iran’s Green Revolution. The conversation covers the evol...

What is Artificial Super Intelligence and Will it Replace Us? 15.09.2025

In this episode of "A Journalist’s Guide to AI," host Yumi Wilson dives into the evolution of artificial intelligence and what the future could look like as we move toward Artificial Super Intelligence (ASI). Yumi breaks down the three main stages of AI: Artificial Narrow Intelligence (ANI), which powers today’s AI tools like ChatGPT and is excellent at specific tasks; Artificial General Intellige...

The Future of AI in Journalism with Esther Paniagua 14.08.2025

In this episode of A Journalist’s Guide to AI we have Esther Paniagua an award winning independent journalist and author specialised in science, technology and cybersecurity. Esther has received numerous accolades for her work, including multiple journalism awards. She has been recognized as one of the Top 100 Women Leaders in Spain and named one of Forbes’ Top 100 Most Creative People in Business...

Deep Seek vs Chat GPT: Exploring the New Frontier in AI Language Models 31.07.2025

In this episode of "A Journalist's Guide To AI," host Yumi Wilson dives into a head-to-head comparison between Deep Seek—the new open-source AI model from China—and ChatGPT. Yumi breaks down the hype surrounding Deep Seek, discussing its rapid rise, open-source nature, and the impact it's had on tech stocks and online conversations. To get a clearer picture of how these two AIs stack up, Yumi runs...

Media and Marketing Professionals: Unlock the Secrets to Effective AI Prompts 11.12.2024

In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn: How Context Makes AI Responses Relevant and Useful I’ll explain why giving the AI the "who," "why," and key details is like briefing a colleague—it sets the stage for more accurate and helpful responses. Why Defining the Task Keeps AI Focuse...

How Descript Can Help PR, Marketing and Media Pros: Insider Insights from Scientific American 04.12.2024

In this Episode ... Host Yumi Wilson interviews  Kelso Harper , a multimedia producer at  Scientific American , to discuss the transformative impact of AI tools in modern journalism. Kelso shares insights from their experience leading video strategies on platforms like TikTok and using tools like  Descript.  They explore how to balance AI innovation with journalistic integrity...

Reinventing News Connections with AI: 5 Tips Every Journalist Needs 27.11.2024

In today's episode ... We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age. This episode is packed with insights for j...

5 Essential Tips from Neulight’s Founders on Using AI Responsibly in Education 20.11.2024

In this episode… Jose Moreno and Andrew Lawrence, co-founders of Neulight, explore how AI can drive meaningful change in education, touching on themes that resonate deeply with journalism and media.  Tune in to hear insights on: Data Privacy & Ethics: Understand how Neulight prioritizes student privacy and ethical AI in their product, Intelliteer, respecting frameworks like HIPAA and FERP...

Branislava Lovre on the Ethics of AI in Journalism 13.11.2024

Show Notes: AI and Journalism with Branislava Lovre Host: Yumi Wilson Guest: Branislava Lovre, journalist, AI ethicist, and co-founder of Impactful Episode Summary: In this episode of AI and Journalism , I talk to Branislava Lovre, a seasoned journalist and AI ethicist with over two decades of experience. We explore the ethical implications of AI in journalism, focusing on accountability, transpar...

Pete Pachal on How AI Will Change Journalism 06.11.2024

In this episode of the AI and Journalism podcast, host Yumi Wilson interviews Pete Paschal, the founder of Media Co Pilot. Pete shares his extensive experience as a tech journalist, having worked at influential publications like Mashable and PC Mag. He discusses how his time at these organizations shaped his understanding of technology's role in society, particularly as it relates to AI. Pete expl...

Using AI and Technology for Social Change in Cuba with José Nieves of El Toque 30.10.2024

Host: Yumi Wilson Guest: José Jasán Nieves Cárdenas, Editor-in-Chief of El Toque and ICFJ Knight Fellow Summary: In this episode of AI and Journalism , I sit down with José Jasán Nieves Cárdenas, the editor-in-chief of El Toque , an independent digital media outlet based in Cuba. José, an ICFJ Knight Fellow, shares fascinating insights into how his team leverages artificial intelligence to navigat...

David Byrne: How TrustRaise is Revolutionizing Digital Advertising and AI in Journalism 23.10.2024

David Byrne brings over 16 years of experience in digital advertising at giants like Google, Spotify, and TikTok. Now, as the driving force behind TrustRaise , he's pioneering efforts to create a trustworthy and sustainable digital ads ecosystem. TrustRaise empowers businesses to build accountability and mitigate risks while safeguarding their brands in the ever-evolving digital space. In this epi...

How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy 16.10.2024

Highlights: Harnessing AI to Enhance Local Journalism [00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting. The 'Petals of Resilience' Project: A Case Study in AI Innovation [00:07:23] An exploration of how AI, VR, and AR bring the history of...

How to Leverage AI Tools Without Losing Your Authentic Voice with Dave Isaac 09.10.2024

In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to improve content creation—all while ensuring the human touch remains integral to the storytel...

Trust Your Voice: Olivia Smith on Her Path from Teen Reporter to Embracing AI in Modern Journalism 02.10.2024

In this episode, Emmy Award-winning journalist Olivia Smith shares her journey from a teenage reporter to a leading expert in next-generation storytelling at Disney and ABC News. Olivia discusses the importance of solid storytelling in the age of AI, offers practical advice for young journalists to overcome fears, and explores innovative techniques using drones and 360 cameras. She also highlights...

Overcoming Adversity: AJ Green's Journey from Paralysis to AI Trailblazer 25.09.2024

In this episode, Yumi Wilson welcomes AJ Green, a former Olympic weightlifter who pivoted to the world of AI after a debilitating injury. AJ shares his inspiring story of how he discovered the power of AI and went on to found AI Advantage Agency, a company dedicated to making AI accessible and affordable for startups, small businesses, and minority-owned enterprises. Highlights: AJ's personal expe...

Supercharge Your LinkedIn Profile with AI ... or not! 18.09.2024

In this episode, AI in Journalism Host Yumi Wilson discusses the importance of optimizing your LinkedIn profile to enhance your personal brand and career success in the media industry. She provides practical tips and insights on crafting a compelling headline, effectively showcasing your job experience, and leveraging AI tools to streamline the profile optimization process. Highlights: [0:03:06] Y...

Unlocking SEO for Journalists: How YESEO Simplifies Search Optimization with Ryan Restivo 11.09.2024

Episode Highlights: [00:02:15] – How AI is Used in Newsrooms Today Ryan discusses various applications of AI in newsrooms, from machine learning for content personalization to natural language processing for automated text analysis. He explains how AI tools are transforming how stories are mapped, optimized, and shared. [00:07:30] – Introduction to YESEO Ryan introduces YESEO, a free Slack app dev...

How is Legitimate.Net Using AI to Combat Disinformation and Support Local News 04.09.2024

In this episode, Yumi Wilson interviews Caoimhe Donnelly, CEO of  Legitimate , about how her platform supports independent journalists and combats disinformation. Caoimhe shares her inspiring journey from education to tech innovation, explaining how the challenges of the COVID-19 pandemic led to the creation of Legitimate. The discussion covers the suite of AI tools offered by Legitimate, whi...

Neuralinks, AI Ethics, and Media Evolution: Expert Analysis by Melissa Lee Blanchard 29.08.2024

In this episode of AI and Journalism , Yumi Wilson explores the intersection of artificial intelligence and journalism with AI analyst and author Melissa Lee Blanchard. Their conversation delves into the ethical challenges, transformative implications, and evolving role of AI in media and society. Melissa also shares insights from her forthcoming book, The New Turning: AI Manifesto for Modern Soci...

AI, Advertising, and the Future of Journalism Ethics With Subbu Vincent 15.08.2024

Welcome to another fascinating conversation on AI In Journalism. In this episode, we discuss ethics and the future development of LLMs with our guest, Subramaniam (Subbu) Vincent – director of the Journalism and Media Ethics program at the Markula Center for Applied Ethics at Santa Clara University. We'll explore the complex world of online advertising and its impact on journalism, including the p...

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