A guy with a scarf

Building a Fanbase in the Digital Age As Juventus FC’s Chief Marketing Officer, Mike Armstrong outlined that a key focus is growing the club’s global supporter base. With over 400 million fans internationally, football clubs require sophisticated digital marketing practices. “The goals are twofold - help build the audience base on the B2C side; and on the B2B side, attract partners and sponsors,”...

🤖 At AI Heroes, an event organized by Synesthesia in my own city Torino, I talked to the CEO Riccardo Recalchi 🤖 Bringing Together AI Innovation and Industry in Torino Founder and CEO Riccardo Recalchi explained that they created AI Heroes to continue Torino's legacy of innovation by bringing together the local AI research community and industry. As an AI solutions provider grounded in acade...

🤖 At AI Heroes, an event organized by Synesthesia in my own city Torino, I talked to Leonardo Chiariglione father of MP3 and MPEG MPAI Launches New AI Standardization Effort At the recent AI Heroes event in Torino, Italy, Leonardo Chiariglione, renowned as the "father of MP3", discussed his latest endeavor - establishing standards for artificial intelligence (AI) to enable mass producti...

🤖 As artificial intelligence advances rapidly, universities must evolve to equip students with the interdisciplinary knowledge and critical thinking skills to succeed, explained Guido Saracco, rector of Polytechnic University of Turin, Italy’s first technical university established in 1859. Saracco highlighted the profound impacts AI can have across industries. “With generative AI, this is going...

The stunning rise and fall of companies like OpenAI reveal what happens when governance fails to keep up with exponential growth, says Professor Davide Sola, an expert on scaling tech companies. ⬆ Sola points to OpenAI as a prime example. Just 18 months ago it was a small research project. Today, after unlocking ways to commercialize powerful AI, it has over 700 employees and has attracted over $1...

I recently interviewed streaming industry expert Dan Rayburn to get his candid perspectives on the state of the market. From economic headwinds to overhyped capabilities, Rayburn shared insightful and unvarnished takes. Here are the key themes that emerged and why they matter: Momentary Gains Belie Structural Challenges Amid the hype around streaming wars, Rayburn urges focusing on long-term susta...

The Nitto ATP Finals is one of the biggest events on the tennis calendar, bringing together the top 8 singles players and doubles teams to compete for the coveted year-end title. Behind the scenes, it takes months of preparation and hundreds of people to pull off this world-class tournament in Turin, Italy. I spoke with Matteo Gambuto, the Venue Director for FITP, the organization responsible for...

Bringing the Excitement and Energy of Live Tennis to Fans Worldwide Introduction: I recently had the opportunity to speak with Chris Cicirello, who has worked at Wasserman Experience for 10 years bringing dynamic live experiences to tennis fans at the ATP Finals. Wasserman Experience has collaborated with the ATP since 2007 to amplify the action on the court through immersive entertainment and tec...

Here are some of the key takeaways from the interview with Adam Hogg: The ATP Finals is the ATP Tour's marquee event that they fully own and control. It serves as a "shop window" to showcase innovations in tennis and sports entertainment. The goal is constant improvement through embracing new technology, attracting more fans, and boosting engagement each year. Major additions this ye...

Here are some key takeaways from the interview with Mark Epps: The ATP Tour launched an official poster NFT for the 2022 ATP Finals to bring web3 to a wider tennis audience. Fans can purchase a physical and digital version. A key focus was making the web3 experience accessible for mainstream fans. The poster costs $50, checkout is easy, and no crypto expertise is required. For the ATP, the biggest...

Bruin Capital George Pyne founded global sports investment firm Bruin Capital in 2015. Bruin Capital has invested in companies operating across 16 countries. As Pyne stated, "Our portfolio companies operate in 16 countries, we do business in 50, and we work with almost every major federation and club in the world." Sports as a Valuable Asset Class Pyne sees tremendous value in sports as...

The future is TBD. Richard paints a complex picture with no simple answers on where sports media is headed. If broadcast declines, how will leagues replace those revenues? Betting, subscriptions, something else? The future business models remain a huge open question. Fans are frustrated. Sports leagues take heed. Richard paints a concerning picture of fans turning to piracy out of irritation with...

In the interview at the World Football Summit, Jenna Trabulus, newly appointed VP of Client Strategy and Delivery at Next League, shares insights on evolving fan engagement and the emerging dynamics in the sports industry. Jenna is excited about her role at Next League, where she will work on refining digital experiences for major sports entities like the NFL, XFL, NASCAR, and the US Olympic Commi...

Esports, or competitive video gaming, has exploded in popularity over the last decade. Major games like League of Legends, Overwatch, and Call of Duty have millions of fans worldwide who watch professional gamers compete in tournaments for huge cash prizes. To learn more about the business side of esports and where the industry is headed, I spoke with Alyson Walker, Chief Commercial Officer at Ove...

I spoke with Yvonne Harrison, CEO of Women in Football, about the alarming findings from their latest survey on the state of gender equality in the football industry. In this hard-hitting interview, Yvonne reveals the stark statistics around discrimination, harassment, bias, and more that show women still face major barriers. Over 80% of women experience discrimination at work in football. We disc...

An interview with Damien Organ - Head of product at Cleeng As broadcasters, we know that maximizing ROI on OTT platforms is a perpetual goal, often made elusive by seasonality in sports content. Maximizing ARPU and lifetime revenue have been formidable challenges. Traditional monetization strategies – season passes, annual subscriptions, or shorter event passes - while helpful, still have inherent...

🥁 A quick take on things that recently caught my attention, plus my latest and upcoming drops. 🏁 1️⃣ FIFAWWC just started in NZ/AU, ⚽ 🙋‍♀️ I will be watching the games and observing digital and fan engagement experiences. - FIFA Roblox: https://lnkd.in/d_bK43Ci - BBC visual guide: https://lnkd.in/dNsHCGhB - The Guardian all players: https://lnkd.in/dgUTsUTX 2️⃣ Messi 🐐 arrived in Miami for Ma...

📣 Had an enriching conversation with  Mohamed Ezeldin , Head of Tokenomics at  Animoca Brands , mapping out the journey towards mass adoption of blockchain technology in sports. 🏀 We were at  SEG3  and  Joe Farren  helped me with the interview. In our discussion, we explored the depth of Web3, underlining that it's not just about the hype of cryptocurrency cycles but a significant shift in d...

🎾🔥 Authentic, insightful, unfiltered chat with Andrea Gaudenzi, the Chairman of ATP. We dove deep into the world of tennis, digital transformation, and the future of fan engagement. Key takeaways from our chat include: OneVision, T7, TennisData, BreakPoint, DTC and Media rights, NITTO ATPFinals in Torino 1️⃣ The importance of cross-sector experience: Andrea’s journey through diverse sectors like...

💡 💡 💡 Quicktake at the end of the weekend! What I saw, wrote, started and cool stuff coming up next week. 1.  SEG3  summary  https://lnkd.in/dDHj9ySf 2.  Sandy Case  AI event  https://lnkd.in/dW5a4RPb 3.  SportsPro Media  Awards  https://lnkd.in/dqcKBNJK 4.  Joe Farren  interview  https://lnkd.in/dRBJhFhg 5. Regulating AI with  Emanuela Girardi   https://lnkd.in/dGjH53Vt 6. Coming this Monday ...

Online abuse has always been a significant concern, particularly in the sporting realm. It remains a daunting task to effectively moderate and manage the mass amounts of toxic comments and harassment targeted towards athletes and sports personalities. I, in a recent interview with Kasey Machin from Areto Labs, discussed this pervasive problem and the cutting-edge solutions she and her team are off...

📢 AI enthusiasts, let's dig deeper into one of the most debated topics in tech today - #AIRegulation! 🤖 Just launched Episode 43 of my LinkedIn newsletter, "A Guy With a Scarf". This edition features a riveting interview with Emanuela Girardi, AI Policy expert and founder of Pop Ai, as we cut through the hype to discuss the recently approved European AI Act. We explored the Act&#39...

SPORT ACROSS THE POND a biweekly 30 minutes online with Paola Marinone and Nick Cicero

📺 An Exciting Era for Interactive Media: Insights from Pete Scott, Co-Founder of Play Anywhere 🚀 In the rapidly evolving landscape of digital media, one innovative concept is transforming the way we engage with content - Interactive Rights. Recently, I had the privilege of conversing with Pete Scott, a trailblazer in this sphere and Co-founder of Play Anywhere. Interactive rights allow the audie...

Recap of the week: 1. Super proud of the Spatial web and more with Sandra Helou video and article, she's a no-nonsense superstar Watch: https://lnkd.in/dG3_Gcza 2. Loved to be involved in the latest episode of The Bundle podcast by Richard Gillis Listen: https://lnkd.in/dAFszKG6 3. Another day another podcast with Jaime Domínguez Pérez de Ayala and World Football Summit Listen: https://lnkd.in...