A guy with a scarf

🏅Olympics 🇫🇷 Post-Paris 2024 Mini-Series: Episode 5 with Michael Payne I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf :1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is w...

🥇 Post-Paris mini-series! Episode 4 with Joe Farren I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf :1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is what Joe had to say:...

I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf: 1. How was Paris 2024 compared to your expectations? What exceeded, what fell short. 2. The most innovative thing you saw (in any of venue, broadcast, digital, social). 3. What should be improved in LA? Here is what Thierry had to say: 🎉 Exceeding Expectations: Despite initial do...

I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf: 1. How was Paris 2024 compared to your expectations? What exceeded, what fell short. 2. The most innovative thing you saw (in any of venue, broadcast, digital, social). 3. What should be improved in LA? Here is what Pete had to say: 🗼 Pete spent 17 days in Paris, implementing Pla...

🥇 Post-Paris mini-series! I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf :1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?First is Sébastien Audoux , this is what he had to say...

The Power Shift in Sports Marketing One of the most striking observations Van Schaik made was the dramatic shift in influence from traditional sports entities to individual athletes. He illustrated this with a compelling comparison: "If you take the FIFA World Cup, the NHL, the NBA, the NFL, the MLB... the five biggest leagues, five biggest sports entities... they have a combined social media...

Listen to the Spotify podcast The Evolution of Real-time Experiences Matt began by explaining the journey of real-time applications, from simple notification systems to complex, interactive platforms. He identified three key stages in this evolution: Live experiences: One-way broadcasting of data, similar to video streams. Shared live experiences: Users engage with each other while consuming live...

For episode 38 of A guy with a scarf , I sat down with Alex Balfour, a digital pioneer in the world of sports and entertainment. Balfour, who served as the Head of New Media for the London 2012 Olympic Games, shares his insights on the digital evolution of the Olympics and the changing landscape of sports engagement. The Digital Transformation of the Olympics Balfour's journey with the Olympic...

In this episode of "A Guy with a Scarf", I sit down with Terrence Burns, a veteran of the Olympic movement with over 30 years of experience in sports marketing. Burns shares his insights on the evolution of Olympic sponsorship and marketing, the importance of values in the Olympic brand, and what we can expect from the upcoming games in Paris and Los Angeles. Burns began his Olympic jour...

As a veteran of the sports media industry with 35 years of experience at Deltatre, I recently delivered a thought-provoking keynote at the ABLY Real-Time Fan Engagement Summit held at the AWS office in New York City. In my presentation, I explored the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of real-time fan engagement in sp...

In the inaugural episode of Untangling AI, Carlo De Marchis sits down with Nick Meacham, CEO of SportsPro, to discuss the impact and potential of artificial intelligence (AI) in the sports industry. As the world of sports continues to evolve, AI has become an increasingly important topic, with organizations seeking to leverage its capabilities to enhance fan engagement, streamline operations, and...

For this captivating episode of "A Guy with a Scarf", I had a long intense conversation with Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel. Exarchos shares his remarkable journey in the world of Olympic broadcasting, shedding light on the evolving landscape of sports media and the groundbreaking innovations that have transforme...

I had the pleasure of sitting down with Tom Kuhr, a seasoned veteran in the world of computer tech, software, and SaaS companies. With 30 years of experience, Tom shared his insights on the evolving landscape of sports technology and the key trends shaping the industry. Our discussion revolved around an article Tom wrote for Unofficial Partner, titled "10 Buying Trends Shaping the Sports Busi...

Doug Shapiro, a media industry veteran with nearly 30 years of experience, recently shared his insights on the video streaming landscape in an interview with Carlos on the "A Guy with a Scarf" podcast. Shapiro's comprehensive analysis of the video value chain in the United States, titled "Video Follow the Money," shed light on the current state of the industry and its futur...

Pioneering Sports Tech and Media: Insights from Ciaran Quinn In a recent episode of "A Guy with a Scarf", I sat down with my old friend Ciaran Quinn to discuss his fascinating journey in the world of sports, technology, and media. The conversation spanned over two decades, highlighting the evolution of the industry and the challenges faced by pioneers like Ciaran. Quinn's foray into...

The sports world descended on Dusseldorf earlier this week for SportsInnovation 2024, a flagship event organized by DFL, the German Football League. The gathering showcased cutting-edge technologies and immersive fan experiences that promise to reshape the beautiful game in the years ahead. "I think we are finally at the level where we will be able to judge if the idea we had in the past are...

Dyn: Innovating the Sports Streaming Ecosystem in Germany Andreas Heyden, CEO of Dyn, a new German streaming platform, shares his journey and insights into the world of sports streaming in an engaging interview. With a background in the internet and video-on-demand business since 1997, Heyden has been at the forefront of digital transformation in the sports industry. His experience at DFL Deutsche...

SportsInnovation Showcase: Bundesliga Embraces Technology I recently had the pleasure of interviewing Hendrik Weber from the DFL Bundesliga about the upcoming SportsInnovation event in Düsseldorf on March 20-21, 2024. The DFL is organizing the third edition of the conference to showcase the latest innovations and technologies impacting football and sports. What makes SportsInnovation unique is how...

Matt Stagg brings over 20 years of digital innovation leadership in the media and entertainment industry. He has driven mobile, immersive, and digital transformation strategy for prominent brands like BT Sport, Warner Bros. Discovery, EE, and more. His extensive industry background informs his nuanced perspectives on aligning emerging technology with media business opportunities. How Can AI Stream...

⚽ 🔢 Sports Data Emerging as Strategic Priority for Leagues 🏟 Just having breakfast in New York, with Christian Holzer of Sportec Solutions AG and we were discussing how sports data is becoming a top strategic priority for major leagues. So I thought... this is A guy with a scarf episode! As Holzer explained, "There is everywhere sports data available now in every kind of level. And I think...

The “Godfather of FASTs” Recounts The Rise of Free Streaming TV Alan Wolk earned the moniker “Godfather of FASTs” for coining a now ubiquitous industry term, but his influence extends far beyond a clever acronym. Wolk recently traced the origins and rapid maturation of the free, ad-supported streaming TV services now known as FASTs. As the co-founder of TVRev recalls, it started around a decade ag...

Rethinking Sports Media for the Next Generation of Fans Veteran sports media executive Sebastien Audoux recently shared his thoughts on innovations needed to engage the next generation of fans. Speaking on the “A Guy with a Scarf” podcast, he highlighted five areas where rights holders and broadcasters must embrace change to stay relevant. French Football Media Rights While the focus has been on m...

The Media Cartographer Evan Shapiro on Reinventing Our Relationship with Work I recently had the pleasure of interviewing Evan Shapiro, a veteran media executive turned author and consultant, on my podcast “A Guy with a Scarf.” Shapiro is the creator of the Media Universe Map, a visual representation tracking the market value of major media companies. We covered several pressing topics: the state...

YouTube Offers Big Potential for Sports Industry, But Often Overlooked In a recent interview on the podcast “A Guy with a Scarf,” Paola Marinone, CEO of BuzzMyVideos, discussed how sports organizations can better leverage YouTube in 2023 and beyond. She highlighted that while YouTube brings massive audiences across demographics and countries, it remains an underestimated platform in the sports wor...