A Golden Success with Lisa Macale

In today’s episode, we're diving into a topic that many of us struggle with—comparing our business journey to others.  I’ve come to realise that there will always be people ahead of you and people behind you, and both can negatively impact your journey if you let them. New competitors often undercut prices to establish themselves, which can be frustrating and make you doubt your value. And th...

I'm very excited to have our first guest on the podcast today, the incredibly talented Brittany Worthington from The Social Britify. Britt is an Instagram coach and social media manager, dedicated to empowering others to use Instagram strategically while actually making it fun! She's also one of our keynote speakers for our upcoming Brisbane Conference! In this episode, Britt shares inva...

Are you hosting and attending events to grow your business? I can tell you from my own experience that events have been pivotal in growing Golden Brands. We have made events a big focus for us, even though they don't generate any revenue (more on that in the podcast episode!).  BUT they have helped us in so many different ways -  to grow our community, to build brand awareness, and to establi...

Ready to hire your first staff member or contractor but unsure where to start? This episode is for you. I recently hired my first contractor for Golden Brands and understand the challenges you might be facing!  In this episode, you'll learn: How to determine when you’re ready to hire Why outsourcing tasks can be a smart business decision A practical framework for hiring: admin support, delive...

Not prioritising yourself in your business? Not making wellness a focus? Feeling stressed, overwhelmed or burnt out? This episode is for you. I share about my wellness journey from facing burnout to creating a business today where I have clear boundaries and practices in place to ensure I'm not constantly hustling and stressed to the max In this episode, I also touch on some of the profession...

Ready to grow your business BUT you're feeling overwhelmed with the million things you need to focus your time and energy on? What if I told you business can be simple and way more straightforward than you might think.  There are 5 key stages we go through as small business owners and at each stage there are areas we need to focus on to move forward. In this podcast episode, I dive into what...

I nvesting is going to be key to driving your business forward!  In this episode, I dive into:  Some of the big investments I've made on my business journey A quick 3-step process for anyone ready to take that jump to start investing more in themselves and their business Why we need to be smart about taking risk Identifying areas to invest in Working on your money mindset Also, make sure to s...

Facing a slow period in business? Feeling frustrated with the lack of growth? In this episode, I'm sharing 4 key things you should focus on during a slow period in business so you can come out the other side seeing even more growth in your business! From surveying your audience to analysing data and building your network - we are diving into it all! Also make sure to sign up for the FREE upco...

18 months ago I had a massive fear of public speaking that I knew I needed to overcome! 2024 was the year I committed to moving past this fear and I took the jump to book our biggest event to date! Our Brisbane Conference happening in October.  I truly believe that working on our speaking skills can have a profound impact across our whole business. It makes us a better communicator and it can help...

Last week I decided to close our digital product shop the day after I launched it...  In this episode, I unpack exactly what led me to that decision and why having a core offering is essential for me in this season of business. If you are trying to offer everything in your business and find yourself saying yes to things that don't feel in alignment for you - then this episode is for you!  The...

This is a very real, raw and honest account of what's been going on behind the scenes for me with Golden Brands. From feeling disconnected with myself, my husband and kids to making sacrifices for my business. I'm sharing a few of the things I'm doing to get back on track and to lean into my why, vision, and what's important. To avoid getting into the trap of complete burnout a...

In this episode, we dive into three key strategies for gaining more visibility for your brand without breaking the bank! If you are struggling with generating sales for your business right now this episode is for you. Also make sure to check out Episode 9 + 14 to further dive into these visibility strategies. Let's connect: Golden Brands Website: www.goldenbrandsco.com Follow us on Instagram:...

Ever wondered how brand-to-brand collaborations can skyrocket your business growth? Dive into our latest podcast episode where we explore the incredible potential of collaborations for small businesses. We'll delve into: Harnessing collaborations for business growth The essence of brand-to-brand collaborations Integrating collaborations into your marketing strategy I've personally witnes...

80% of women in business don’t believe they are enough. You don’t have to be amazing at what you do, you just have to know more than your clients. And everything can be learnt. Remember we all start from zero - zero knowledge, zero skills, zero experience.  You can't compare your first year to someone else's fifth year in business.  I hope this episode inspires and motivates you to smash...

In this episode, we're diving into one of those hush-hush topics in the small business world: when and how much to pay yourself! I'm going to get really real and share my own journey, including why I chose not to take a salary from Golden Brands.  It's all about getting real with money talk, because let's face it, we're all curious but hardly ever chat about it. So, buckle...

No one wants to have their business copied. Whether it's your business name, your designs or your logo and branding this is a common challenge we are faced with as small business owners at some point in our journey. In this episode, I share about my own experiences with having copycats in business and a 6 step strategy you can follow if this happens to you. It is common to feel upset and angr...

We are back for Episode 10 and we are diving into doing all the things that make you feel uncomfortable but will have a profound impact on your business journey. Getting uncomfortable being uncomfortable! Let's step into the person we want to become TODAY to live our very best life.  Manifestation Babe Podcast is mentioned here .  Le t's connect: Golden Brands Website: www.goldenbrandsco...

In this episode, we dive into the world of lead magnets – a crucial marketing tool for generating leads and growing your business. Points Covered:  Understand what lead magnets are and why they're vital for your email list. Learn how to create lead magnets that solve problems, generate interest, and encourage action. Explore different types of lead magnets like checklists, ebooks, quizzes, an...

Welcome back to episode 8!  In this episode, I'm answering your business questions! We are diving into everything from blogging, tips for starting out in business, investing when you're not seeing the return and how to start a podcast.  During the episode, I answer your questions sent in via Instagram:  Top Three tips for someone just starting out? How are you so open and honest and do y...

In this episode, we're diving into - selling a business. If you've ever considered selling your business or aim to do so someday, this episode is packed with my personal experiences and learnings from selling two different businesses. During the episode I cover: What's the End Game? : Ever thought about where your business is heading? I dive into why it's super important to hav...

This episode is a treasure trove of insights for anyone looking to launch a product or service, or just curious about the differences between launching and running sales. You'll walk away with practical tips and a clearer understanding of how to approach your next big launch. Here’s what we’ll dive into: Launch vs. Sales Period : Understanding the difference is crucial! Pre-Launch Mastery : K...

Join me for episode 5 where I delve into my personal experiences and lessons learned in growing an Instagram audience, including what strategies to avoid and what truly works. Topics covered in this episode:  My Journey with Instagram Growth : A look into the various strategies I've tried and advised against, such as following/unfollowing, buying followers, and using engagement tools. Rethink...

In this deeply personal episode, as I approach my birthday, I'm taking a moment for reflection and to share a story that holds a special place in my heart - the year I dedicated to raising a guide dog. In this episode, I cover:   Reflection and Goal Setting : How I use my birthday as a time for reflection and setting visions, goals, and actions for the year ahead. A Personal Journey of Impact...

Welcome to Episode 3 of the Golden Brands Podcast! Today, I’m sharing every single marketing strategy I’m investing in to grow Golden Brands in 2024, along with insights into what worked (and what didn’t) in 2023. Key Points Discussed: Meta Ads : Running two campaigns at $20/day each, with plans to increase the budget during sales periods. Events : Investing $40k in the Conference and around $3k f...

Welcome to Episode 2!  Join me, Lisa, as I take you on my personal entrepreneurial journey - from the highs of wedding planning success to the challenging yet fulfilling road of starting Golden Brands. This episode is an honest reflection on the challenges of offering too much, the pitfalls of closely following competitors, the importance of growth at a manageable pace, and why being true to your...