A Golden Success with Lisa Macale

Where the heck have I been, what happened to Golden Brands, and what am I up to now? In this episode I’m sharing a very honest update on why I closed the Golden Brands membership, what the last few months have really looked like, and why I’ve intentionally stepped into a slower, quieter season of business. I talk about the identity shift that came with closing the membership, the realities behind...

What it really looks like to run our biggest Golden Brands event yet... From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me  - this is the raw, messy, exciting behind-the-scenes of building a conference at this level. In this episode I share: Why I’ve chosen not to sell a sing...

So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either. In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves... Here’s what I cover: ✨ Why I stopped posting purely business content and started building a...

For the past 2.5 years of growing Golden Brands, I’ve been in a constant stage of pushing - even in moments where I’ve told myself I need to slow down.  But here’s what I’ve come to realise... There are seasons when we need to give ourselves permission to pause. To soften. To stop chasing more and instead ask, What actually feels aligned right now? This episode is a really honest reflection on how...

This episode is a little different. I’m coming to you in real-time from a bit of a low season because the truth is, the past few months (and especially the past few weeks) have felt really heavy. In this quite honest update, I’m pulling back the curtain on what’s really been going on behind the scenes at Golden Brands. From financial stress and uncertainty around the long-term direction of the bus...

In today’s episode, I’m joined by the lovely Madelyn Carafa - the founder of The Healthy Hustlers podcast and someone who truly embodies living with intention. With over 5 million downloads, her podcast has become a go-to for those looking to feel inspired, supported, and aligned in both business and life. We dive into Madelyn’s personal journey and the big ‘aha’ moment that sparked the idea behin...

This is the episode where I share that I’m finally paying myself from Golden Brands. It might be a small amount, but it’s a huge milestone, and one that took far longer than it probably should have. In this episode, I’m sharing the full story:  ✨ Why I chose to reinvest everything back into the business for so long  ✨ What I would do differently if I was starting again  ✨ How I’ve recently shif...

If it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place. In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working , while Meta Ads and endless content creatio...

After 12 years in business and experiencing complete burnout, I’ve finally realised something I wish I’d known from the beginning: your personal wellbeing is the foundation for everything. Not just in life - but in business too. In this episode we are getting deep! I'm sharing a personal story of hitting rock bottom, rebuilding and the simple, powerful rituals that now support me as a busines...

Every business has quiet seasons—and while they can feel frustrating, they’re actually the perfect time to lay foundations, create space, and set yourself up for your next busy period. In this episode, I’m sharing 5 things you can do during a slow patch that will genuinely move the needle in your business (and help protect your energy too). Here’s what we cover: ✅ How to set up project management...

If you’re in the early stages of business, this episode is for you. There are a lot of things to think about when you’re starting out—but today I’m keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start. Inside this episode, I cover:  ✔️ The one thing you shouldn’t skip —insurance  ✔️ How to get found on Google with Goo...

If your marketing isn’t working right now, it’s usually one of two things:  👉 You’re not getting enough leads  👉 You’re not converting the leads you do have In this episode, I’m breaking down:  ✔️ How to tell if it’s a leads or conversions issue ✔️ What to focus on depending on where the gap is ✔️ Real strategies to boost visibility and sales ✔️ The key metrics you should be tracking Whether you...

In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to: ✔️ Hire staff ✔️ Bring on contractors ✔️ Start a client waitlist And trust me, I didn’t have a marketing background when I started. 🙈 We dive into:  ✨ How a random conversation on a road trip planted the idea for the business  ✨ Landing my first few...

Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation! If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire , and...

If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business. In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses. 💡 Inside the Episode I cov...

In this episode, I’m pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members —and how one book completely changed the way I think about growth. After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn’t just another business book—it shifted my mindset in a huge way. Today, I’m sharing the key takeaways that inspi...

If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level. In this episode, I share my personal experience diving into three different healing modalities: ✨ Reiki – What my first-ever session looked like 🌀 Hypnotherapy – A powerful, guided session that helped me explore childh...

This might not be the episode you expected, but yes—I’m seriously considering buying a motel ! 🏨 It might sound crazy, and maybe it is, but the opportunity has presented itself, and we’re exploring it. In this episode, I’m sharing:  ✔️ Why this idea has been in the back of my mind for years  ✔️ How a psychic, a friend’s motel purchase, and a random Trademe search led me here  ✔️ The reality of mo...

This week, I’m taking you behind the scenes of our International Women’s Day event —breaking down what it cost, what we made, and if it was worth it... Did we make a profit? No. Did it cost us out of pocket? Yes. Best goodie bags ever? Absolutely. Did we work with amazing businesses & give back to Dress for Success? Yes! Key Takeaways from Our Speakers: ✔️ Invest in a great accountant & fi...

Feeling like your business is stuck, but you’re ready to go all in? In this episode, I’m sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout. I'm covering: The mindset shift that changes everything. Why perfection is slowing you down. The marketing moves to prioritise (before you spend on ads). The power of building your email li...

Before starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries! In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re...

Over the past few weeks, I’ve been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today’s episode has something for you.   I’m breaking down key lessons from this launch, including: ✔️ Why showing up daily matters in a sales period ✔️ How different buyers need different messaging ✔️ The...

Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one?   In this episode, I’m breaking it all down: ✔️ What a niche actually is (and why it matters) ✔️ My personal experiences with niching across multiple businesses ✔️ The pros and cons of niching early vs. keeping it broad ✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the...

Let’s talk about failure —because I’ve had my fair share. In this episode, I’m sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today. You’ll hear: 🚩 The biggest mistakes we made 💡 The lessons that shaped my current business 🤝 Why I thought a business...

In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate.  I’m sharing the strategies I’m investing in to grow Golden Brands, including: PR and Brand Awareness Instagram and Meta Ads Expanding Channels Events and Partnerships SEO and Repurposing Content This year is about staying consistent whi...