A Go-To-Market Perspective

Product management is the connective tissue between company strategy, customer insight, engineering, and go-to-market. From early-stage startups trying to find product-market fit to scaling enterprises managing complex portfolios, the PM is the role most responsible for ensuring the right things get built for the right reasons and are brought to market effectively. But the role is being disrupted....

In B2B marketing, everyone talks about differentiation, bold storytelling, and building memorable brands. Yet scroll through your LinkedIn feed, and it’s hard to tell one company from another. In this episode, Rob sits down with Skott Bennett, Senior Director of Brand at Qlik, to unpack what may be the most overlooked constraint in modern go-to-market strategy: trust. Not trust in data or dashboar...

No matter what country your B2B business is based in, there will come a time in your growth journey when you must evaluate regional or even global expansion as part of your go-to-market strategy. In this episode, Rob speaks with Angela Troccoli, head of marketing at Revecore, who shares real-world insights from her experience as an American marketing leader working for companies headquartered outs...

There's no single right way to do events. But after three years of experimenting with conferences, dinners, and online community gatherings, Philippe Boutrous has found plenty of wrong ones. In this episode, Rob sits down with Philippe, cofounder of GetWhys, to get candid about what early-stage startups get wrong when they bet on events as a growth channel - from expensive conference sponsorships...

AI is rapidly changing how marketing teams are built, but scaling from zero to one still requires judgment, creativity, and human leadership. In this episode, Rob speaks with Jakki Geiger to explore how she is using AI as a force multiplier across the earliest stages of building a modern B2B marketing organization, from brand and messaging to demand, competitive intelligence, and thought leadershi...

Attribution has always been one of marketing and sales' favorite ways to argue. The age-old debate of first touch, last touch, multi-touch, and everything in between hasn’t quieted down. In this episode, Rob sits down with Nadia Davis, VP of Marketing at CaliberMind, to cut through the noise on one of B2B marketing's most overcomplicated topics. Nadia challenges the all-too-common pattern of compa...

Analyst Relations has always been a relationship business; it’s not all about dot placement. In this episode, Rob sits down with Alyssa Stone to unpack what actually makes AR effective in 2026: earning analyst trust, building real executive relationships, and knowing which individual analysts truly influence buyers and sales cycles. They explore how AI is reshaping AR workflows (from research to b...

Product marketing touches so much, from positioning and product launches to sales enablement, competitive intelligence, and analyst relations. Yet, many product marketers often feel they have little direct ownership of execution and results. In this episode of A Go-To-Market Perspective , Rob Karel sits down with Beth Barach, VP of Product Marketing at Brinqa, to explore how to build and scale a p...

What happens when marketing stops waiting for tools and starts building them instead? In this episode, Rob sits down with Amanda Wilson, VP & Head of Marketing and AI GTM at Tellius, to unpack how she’s redefining modern marketing leadership by operationalizing AI across the entire go-to-market engine. Amanda shares how her team is leapfrogging traditional workflows by turning projects that on...

There is no straight-line path from product marketing to CMO. Each winding and twisting journey is wildly different. Join Rob as he sits down with Thomas Brence, Chief Marketing Officer at Collibra, to describe the steps he took as his role evolved from head of portfolio marketing. With a product-first mindset, he approached org design differently with the goal of tight GTM alignment and transpare...

The market for senior-level marketing roles is changing fast. In this episode, Rob sits down with executive marketing recruiter Michael King to unpack what it really takes to land a senior marketing role in 2026. They dive into today’s buyer’s market realities, a growing bias prioritizing AI skills over marketing experience, and how founder, board, and investor expectations to do more with less ar...

Customer engagement is not simply a support function. It’s increasingly a primary driver of cross-sell, retention, and long-term account growth in B2B go-to-market strategies. In this episode, Rob speaks with Ashley Swift, Director of Customer Marketing and Advocacy at Druva, to explore how she is intentionally designing engagement across the customer lifecycle, aligning community, events, advocac...

Pricing and packaging have always sat at the intersection of product, go-to-market, and finance, but AI is fundamentally reshaping how B2B SaaS companies think about value, monetization, and growth. In this episode, Rob chats with Ismail Madni, Sr Director of Product Pricing Strategy & Business Operations at Mimecast, to unpack how AI is disrupting both what we charge for and how we get there....