A Founder's Lab

Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge! In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making. Sometimes failure teaches us more than success ever could. 🔥 What You'll Learn: - Why my manufacturing-focused email campaign had low reply rates - The technical issues I di...

Lots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA and what I decide moving forward. Comment below and let me know your questions - and hey join me in this challenge!

If you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students. I decided to finally go all in on group coaching and this is my way of moving from 1:1 deliverable client work to group coaching and you're watching my entire process.

This is week 2 of my 30 Day Beta Launch Challenge yo! Hey I'd love it if you wanted to join me here - if you've never launched anything but always wanted to - check me out and let's do this together!

In this episode, Janet Bartoli introduces her 30-day challenge aimed at launching a beta program for digital marketing professionals in the manufacturing industry. She shares her motivations, the structure of the program, the technology tools she will use, and her weekly tasks to ensure accountability and progress. The conversation emphasizes the importance of overcoming fears associated with laun...

In this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a long-game entrepreneur. From “The Dip” to mental thermostats to scaling without burnout, this is a no-fluff conversation for founders who want to grow smart—and stay sane doing it. Show Notes and Resources:Bri...

Welcome to A Founders Lab Think SEO is dead? Think again—organic search is still huge, but 59% of Google queries now end without a click. In this video, I’m sharing three smarter marketing channels you need to invest in for 2025 to diversify your traffic and reach your ideal customers where they already are. From a strategic YouTube video plan to “zero‑click” brand touchpoints, these frameworks wi...

If you're still trying to serve everyone, you're falling behind. Want to Amplify Your Brand? Head over to https://www.bartoliconsulting.com/amplify I break down why niching down isn’t just a smart move—it’s essential for scaling your service-based business. I’ll share the exact process I used (including the niches I tested and dropped), how to know when a niche isn’t working, and what fina...

In this episode of A Founders Lab, Janet Bartoli goes right at her own mindset shifts that have held her back. If you’re a solo founder, creator, consultant, or service provider… and you’ve been stuck in your head trying to get traction—this is for you. These 3 mindset traps held me back for years. I’ll share what they are and how to break free from them. I also share a few great resources to help...

Struggling to stay sharp on sales calls? In this video, I’ll walk you through my exact pre- and post-call process using Fathom.video and ChatGPT—the two tools I never get on a sales call without. You’ll learn how to run smarter calls, prep faster, avoid rookie mistakes (like talking too much or asking cringey small talk questions), and actually close more deals. If you're doing any kind of sal...

Welcome to the reset. This trailer episode is where I tell the truth — about how this show started, what it was originally meant to be, and why I’m shifting direction now. I originally launched this podcast to support my consulting business in the B2B space (which I still run). But somewhere along the way, I realized I wanted to speak to a different group: Founders. Creators. Consultants. The ones...

All too often I hear so many small and medium businesses getting ripped off from their marketing agencies. In this episode, I'll share with you 11 Things to Look Out for and I'll address what to do if you were burned by one of these bad agencies. Show Notes: Recommended Links: 1. Amplify your brand head over to bartoliconsulting.com/amplify to take advantage of my free 3 part video series on helpi...

Today I am interviewing Adam Levin, founder of Information Experts and NexCo National Adam has been in business since the late ‘90s - he’s been in the website building game for some time, lots has of course changed, and he shares a few really insightful and helpful bits for those of you just getting started. You can reach Adam via email alevin@informationexperts.com Or by visiting his website, inf...

Ever feel like you're not qualified to lead your business, even though the results speak for themselves? You’re not alone. Imposter syndrome is a hidden battle that affects even the most successful founders

Are you still relying solely on Google Search to drive customers to your business? In this episode, we deliver a wake-up call for business owners stuck in the one-channel mindset. As we enter 2025, the digital marketing landscape has shifted dramatically, with platforms like ChatGPT, YouTube, TikTok, and Instagram becoming essential for customer discovery. Find out why your old strategies are no l...

Create a 90-day video content plan for your business to stay on track and determine what content is most effective. This will also give you data to analyze and improve upon. Make sure the content has a clear goal and mix of video and written text, focusing on middle-of-funnel information that AI cannot answer. Stick to a consistent publishing schedule and use YouTube as a platform to reach and eng...

As we close out 2024, it’s time to reflect, reset, and get bold with our goals for 2025. In this episode, I dive into the power of goal-setting, why writing them down increases your chances of success by 42%, and the creative ways I track progress throughout the year—like my favorite “post-it note in a jar” method. We’ll explore how mindset can be your biggest asset or barrier, with insights from...

In this episode, we dive into the mindset every founder needs to embrace: failure isn’t the enemy; it’s the path to success. I share lessons from my own entrepreneurial journey, including how ditching traditional proposals for a strategic assessment transformed my business. We’ll look at Sir James Dyson’s 5,000 prototypes, discuss why persistence always beats giving up, and explore the powerful in...

Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy. The importance of creating a marketing plan, determining your messaging, and consistently delivering content. Why consistency and measurement are critical to building traction in digital marketing. The value of starting small, testing strategies yourself, and hirin...

In this special 1:1 episode of The Founder's Lab, Janet Bartoli, founder of The Bartoli Consulting Group, takes the spotlight, sharing her unique journey from corporate marketing to building her own business. Janet opens up about pivotal moments, mindset shifts, and the lessons that have shaped her as a founder. She also offers insights for aspiring entrepreneurs, highlighting the value of resilie...

Feeling isolated as a business owner? You’re not alone. In this episode of A Founders Lab, I, Janet Bartoli, explore the deep sense of disconnection that can come with entrepreneurship—and how to find your way through it. If your friends and family don’t understand your business struggles, or you’re surrounded by advice but missing genuine connections, this mindset session is for you. We’ll dig in...

Most small business owners focus on 1 marketing activity or channel - But, Marketing campaigns using at least three channels or platforms have a 494% higher order rate than single-channel campaigns. I'll help you realize the differences and how to get started.

Welcome to A Founder's Lab! I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners. Each episode will focus on one of the following critical business grow...