A Flair For VIP Events

Before an event career change, there’s the quiet discomfort and desire. The sense that what once lit you up no longer fits. In this first part of a two part series, I'm exploring why event professionals desire change and what it really looks like when that desire begins to surface. If you’re successful on paper but something feels off...this one’s for you. Get a copy of my NEW FREEBIE: The Iconic...

You're about to disappear into a long haul event bubble, and this episode is your prep guide. Not just another “pack protein bars” checklist, this is the BTS of what it takes me personally to show up, stay grounded, protect my energy and keep my career and business moving. I’m sharing how I prep emotionally and practically, how I approach the work with joy, how I build onsite culture, and more. Wh...

What do the Super Bowl, Paris Fashion Week, and Sundance Film Festival all have in common? A lot more than you think. In this episode, I'm talking shared strategies, patterns, and behind the scenes structures that make the world’s most iconic events actually iconic and how you can apply these lessons to your own work, no matter your role or sector. Whether you're an event pro aiming for the global...

You’re great at what you do in events. You’ve built a name, mastered the chaos, and delivered the wow moments. So why does it suddenly feel like… something’s missing? This episode is for the event pro who feels a quiet tug toward something deeper, bigger, more aligned. I’m breaking down what this moment really means, why it hits event professionals so hard, and how to navigate the "gray zone" with...

In this episode, I’m diving into some of my favourite details of two iconic spring events, the London Marathon and the Met Gala. I’ll share insights on things like the Met Gala's meticulous seating chart (did you know it takes 6 months to perfect?) and the incredible logistics behind managing elite athletes at one of the world’s biggest mass participation events. Plus, I’ll highlight the variety o...

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 5 of this segment, I sit down with London based freelancer, Anna Cottle, who recently worked at Unstoppable, a women’s only boxing event at Albert Hall. We discuss Anna's experiences working at high profile events and the various roles she has taken on throughout her career in a very interesting event...

We all know the venues where history has been made and the whole world watches. In this episode, I'm talking about what makes a venue truly iconic and what that means for you as an event professional. These venues separate the regular portfolios from the great ones, give you stories to tell just like the walls of the venues, and have in-house event teams that can teach you a lot. Get a copy of my...

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 4 of this segment, I sit down with Amanda Paige, currently based in Riyadh, Saudi Arabia. We discuss Amanda's journey from Canada to the Middle East, her experiences working at iconic events like the Formula One Grand Prix, and the rise of music festivals in Saudi Arabia. Amanda shares insights on netw...

Major iconic events aren’t for the easily rattled. The best in the events industry own situations instead of letting a situation own them. If you want to stand out in high profile events, developing the IT factor and mindset that keep you calm, sharp, and in control when everything is on the line will separate you from the rest. Let’s talk about how to build that unshakable event pro mentality, wh...

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 3 of this segment, I sit down with Courtney Jackson who shares her journey from starting in venue management to becoming the Chief Operating Officer of a company that specializes in delivering exceptional VIP services for artists. The conversation delves into the intricacies of music touring, the importanc...

Ever imagined yourself working on a major sporting event in Paris, a luxury brand activation in Dubai, or a global music festival in Tokyo? International gigs aren’t just exciting... they’re career game changers. In this episode, I’m sharing key strategies to land these incredible opportunities, plus a sneak peek at my upcoming masterclass:  How to Work at International Events in 2025 . If you’re...

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 2 of this segment, I sit down with Kelly Taws of Athena Event Solutions to talk about what it's like working at Henley Royal Regatta (an iconic event in the British summer season!), how to get involved, lessons learned, and what a typical day looks like working at Henley Royal Regatta! Connect with Kelly: ...

Think event season only peaks in spring and fall? Think again! Winter is packed with high profile event opportunities from awards shows and VIP galas to major sports events and luxury brand activations. In this episode, I talk about why winter is a goldmine for event pros, which iconic events are happening, and how you can leverage the season to land work, network and set yourself up for a success...

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 1 of this segment, I sit down with Gabriella Robuccio of ProEventTips to talk about what it's like working at the FIFA World Cup, how to get involved, lessons learned, what a typical day looks like working at the World Cup, and why Gabby has an Emmy Award! Connect with Gabby:  LinkedIn: https://www.lin...

In this episode, I'm talking about the realities of NDAs in high profile events (and actually all events). Why do they matter, what are the biggest mistakes event pros make, and how do you showcase your work without breaking confidentiality? I’m sharing personal stories, key do’s and don’ts, and strategies to highlight your impact while keeping things discreet. Whether you're working with celebrit...

Handling celebs at high profile events is a major flex and requires a blend of being professional, discrete and adaptable. In this episode, I'm talking about the do's and don'ts for event profs working in celebrity environments. Whether you're working at a red carpet premiere, a major sport event, or an exclusive gala, these tips will help you create a smooth, respectful, and standout experience f...

Managing a VIP journey is about creating a seamless, tailored experience that leaves a lasting impression. In this episode, I dive deep into the art of VIP management, exploring how to craft journeys for different types of high-profile guests, from corporate clients and shareholders to celebrities and VIP experience buyers. Learn how to set the tone with special arrivals, maintain flow with onsite...

In this episode, I talk about the fascinating world of iconic event seasons. From the rhythms of sports and fashion to the concentrated energy of festivals, understanding these cycles can unlock new career opportunities and strategies for growth. Whether you're planning your next career move or just curious about what makes these events tick, this is the episode for you! GET A COPY OF MY EPIC FREE...

Kick off your year with insights and lessons from my insights and experiences in the world of 2024's iconic events. In this episode, I share 10 themes and takeaways, from aligning your career and business to building transformation through small habits. These will inspire and guide you as you create your most iconic year yet. GET A COPY OF MY EPIC FREEBIE Want to create an iconic event career with...

In between the holiday films, hot chocolate, and fuzzy blankets by the Christmas tree, the holidays is the perfect time to set up your 2025 so that when January comes around, you can hit the ground running and find your perfect role at your dream iconic event. Listen to this episode for 12 days of actionable tips that you can do whilst enjoying the holidays, and if you love it, join my fun, festiv...

Corporate hospitality is where business meets iconic events. From crafting VIP experiences to managing high-profile clients, discover why corporate hospitality is one of the most thrilling and rewarding niches for event professionals at iconic events. I'll share a few tips on how to break into this exclusive space, why it’s a great starting point for your career, and how it can elevate your skills...

If you manage teams at major events, you can't approach it the same as you would a non-major event. Different people are motivated by different things and keeping them motivating and engaged depends on what kind of event pro they are and how engaged they are. Listen to this episode to learn how to create one team with one dream! GET A COPY OF MY EPIC FREEBIE Want to create an iconic event career w...

What if you found yourself in charge of a VIP or celebrity at an event? Follow these four tips to help you get through a VIP interaction at an event so that they have a good experience and so that you are the best event pro there is! GET A COPY OF MY EPIC FREEBIE Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠https://lauralloydevents.com/fi...

What if the characters of Sex and the City wanted to create an iconic event career and work at epic events? What are they doing well, what are they not doing well, and what can we learn from them? Listen to this episode for a breakdown of Charlotte, Carrie, Miranda and Samantha and see what similarities you have with them! GET A COPY OF MY EPIC FREEBIE Want to create an iconic event career with ep...

Premium hospitality spaces at major events are events within an event and are a great way for anyone to get involved with epic events. It doesn’t matter your experience level. Listen to this episode if you want to work in VIP areas and curious what happens inside or if you already do and want to learn how to take your hospitality space to the next level. GET A COPY OF MY EPIC FREEBIE Want to creat...