Arne Kötting

A Change in Conversation

Business EN ↓ 20 episodes

Leading a complex tech transformation across multiple countries? Struggling to keep stakeholder engagement on-brand, on-message, and on-time—while making your program stand out in a noisy workplace? Whether you're migrating your ERP, rolling out a new HR system, or boosting AI adoption, you're in the right place. A Change in Conversation shows you how to communicate tech change that actually lands. You'll learn how to create communication that doesn't just sit in inboxes—but drives action across your organization. We share proven methods and real-world insights from 20 years of experience to h...

Author

Arne Kötting

Category

Business

Podcast website

www.cosyn.agency

Latest episode

Jul 2, 2026

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Episodes

18_How to build AI adoption without hype | Philipp Günther (Bosch Climate Solutions) 02.07.2026

In this episode, Bosch’s Philipp Günther makes a clear case: sustainable AI adoption is not solved by newer models. It depends on where leaders place attention, time, trust, and resources. We discuss how Bosch identifies high-value use cases, builds trusted ambassador networks, creates low-barrier formats for employees to experience AI in action, and assesses AI ROI. For the C-suite, the lesson is...

17_Beyond Consultants and DIY AI: A Third Way to Drive Tech Adoption 04.06.2026

CIOs and Digital Transformation Leaders face intense pressure to deliver technology faster and cheaper. To drive adoption, leaders often choose between slow, expensive consultants or fast, context-blind AI. Both jeopardize your program's ROI. In this episode, Arne and Matthijs break down a smarter third way. Learn how to empower your internal teams to build an end-to-end adoption strategy in-house...

16_4 things CIOs must get right to build influence 21.05.2026

AI has put IT at the centre of business change. In this episode, we explore four things CIOs must get right to turn that moment into influence: strategic clarity, stakeholder trust, adoption, and value storytelling. The risk is clear: if IT remains seen as an operational provider, it may miss its chance to become the strategic guide the business now needs.

15_Building trust with credibility:How to move IT from firefighting to trusted business partner/Linda Söderberg (Sysmex) 30.04.2026

Linda Söderberg shares how IT leaders can move from firefighting to trusted business partnership by reducing operational noise, creating focus, and rebuilding credibility with the business. She explains why strong IT leadership starts with stabilising operations, managing demand, setting clear priorities, and communicating with a customer-centric mindset. A practical episode for CIOs and IT leader...

#14_Stakeholder buy-in at scale:How to mobilize 80 countries behind one SAP transformation |Jorge Lopez (Syngenta Group) 16.04.2026

In this episode, Jorge Lopez explains how Syngenta led a global S/4HANA rollout across 80 countries by linking the program to business value, involving regions early and building a strong cross-functional team. He shares practical lessons on governance, stakeholder alignment, standardisation versus local needs, team energy, data readiness and trusted partner collaboration. Miss these foundations,...

#13- When to start your stakeholder engagement 26.03.2026

In this episode, we show why stakeholder engagement in tech change must start far earlier than most programs think. Using a typical ERP lifecycle as a blueprint, we break down how to build buy-in, surface hidden concerns, manage expectations, and protect program credibility across every phase. Start too late, and resistance, weak adoption, and ROI loss become much harder to contain.

#12- The 4 forces behind tech adoption 19.03.2026

Go-live is not adoption. In this episode, we break down the four forces that decide whether a new technology gets used – sustainable and compliant or quietly slides into workarounds: the technology, the individual, the social layer, and the wider system around the change. You’ll learn where resistance starts, why adoption drops after launch, and what leaders can do early to protect data quality, u...

#11 - Why recognition is the fuel that will power your team through the ERP marathon 26.02.2026

ERP programs are marathons. When timelines stretch over years, the risk isn't just technical – it's team burnout. This episode reframes recognition from "soft HR" to a strategic lever for sustaining momentum. Learn to avoid the "Rush & Drop" trap, embed celebration into your operating rhythm, and empower Stream Leads and Local Project Leads as recognition multipliers. Discover why building a stron...

#10 - Mind the gap: How to spot comms risks before they drive resistance 19.02.2026

Tech programs rigorously track technical risks but often ignore the "silent noise" of stakeholder resistance until it erodes adoption. This episode introduces the "Hit vs. Shit" lens—a practical framework to diagnose communication gaps before they escalate. Learn to map your rollout’s perceived gains and losses, score adoption risks like technical logs, and protect your program’s reputation. Stop...

#9 - How decentralising comms can help to hedge local resistance 13.02.2026

Global programs often fail when countries treat them as distant 'HQ initiatives,' leading to low acceptance and poor user adoption. This episode explores why localisation of stakeholder engagement is strategic risk mitigation, not just translation. Learn how to activate local multipliers, replace heavy toolkits with agile 'mini-briefings,' and scale engagement without overloading your central team...

#8 - How to find the sweet spot of visibility for your IT program 10.02.2026

Many IT programs struggle to secure stakeholder buy-in because they don’t get the right level of visibility – sharing too much, too early, or too late. Inside the organisation’s attention economy, your tech program competes with every other initiative for airtime and leadership focus. This episode shows how to find the right tone and timing and build momentum deliberately so your program cuts thro...

#7 - How the ghosts of project past shape adoption before you even start 05.02.2026

Many programs struggle with stakeholder buy-in not because the technology is weak, but because past failures shape how people respond before rollout even begins. In this episode, we break down the three patterns of “change heritage” that trigger early resistance, reduce engagement, and erode trust. You’ll learn how to diagnose initiative fatigue, burned terminology, and trust debt—and how to addre...

#6 - Why your Why is everything 04.02.2026

Many tech programs have a solid plan for the “what” and “how” — but a weak or missing “why”. This episode explains why a clear business ‘why’ isn’t a nice-to-have but a practical requirement for alignment, momentum, and stakeholder commitment in long programs like SAP or ERP. You’ll learn what makes a strong why, what happens when it’s missing, common pitfalls, and concrete steps to build a messag...

#5 - Why understanding your stakeholder is the key to fixing tech resistance 03.02.2026

In this episode, we break down why superficial stakeholder analysis creates avoidable surprises, noise, and late-stage resistance in tech programs. You’ll learn the two common failures teams overlook, and a practical three-step approach to spotting hidden concerns early. We show how to map the full stakeholder ecosystem, assess impact with clarity, and profile critical groups so you can prevent re...

#4 - Discover the early-warning system every IT leader needs before go-live 02.02.2026

Most tech programs fail not because the system is wrong, but because misalignment goes unnoticed until it’s too late. In this episode, Arne explains why structured, ongoing dialogue is your most reliable early-warning system when it comes to multi-year and multi-stakeholder tech transformation. You’ll learn how to surface hidden stakeholder risks, understand the rational resistance of line manager...

#3 - The art of positioning your change to deliver buy-in, not resistance 30.01.2026

This episode breaks down why tech programs lose trust when leaders either overpromise on the benefits or undersell the real value. We explore how expectations shape adoption, what users actually judge at go-live, and how to balance honesty with clarity. You’ll learn how to assess true change impact, map your “hit & shit topics”, set credible expectations, and position your program in a way that pr...

#2 - The three common blind spots that could derail your ERP comms strategy 29.01.2026

Even well-run tech programs fail when leaders miss the organisational signals shaping that predict adoption. In this episode, Arne breaks down three common blind spots—history, context, and strategic alignment—and shows how they quietly undermine readiness long before go-live. You’ll learn what to scan early, how to read your organisation’s mood, and why a clear umbrella story protects adoption, c...

#1 - Five comms strategies to guarantee your most successful ERP launch ever 29.01.2026

This episode breaks down five human dynamics that quietly determine ERP adoption and long-term ROI. From legacy attachment and local power to team energy, cognitive overload and expectation gaps, you’ll learn why identical systems produce very different outcomes across organisations. If you’re leading an ERP or major tech programme, these insights help you manage the risks that shape testing quali...

#0 - The school of stakeholder engagement for IT leaders 29.01.2026

70% of enterprise tech transformations fail to meet business goals – not due to code, but human resistance. In this episode, we dismantle the "Go-Live Illusion." We discuss why ignoring stakeholder dynamics threatens your ROI and reputation, and how to apply engineering rigor to measuring stakeholder engagement. Discover how to identify early warning signs and align your organization before resist...

Trailer A Change in Conversation 22.01.2026

Welcome to A Change in Conversation. The podcast that helps IT Leaders to land their Tech Change with minimal noise and maximum adoption.

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