A Better HR Business

If you've ever worked in HR operations, you know how frustrating employment and income verifications can be: endless requests, privacy concerns, and compliance headaches. Vault Verify simplifies the process with an automated, real-time system that reduces administrative workload, cuts down on follow-up calls, and delivers accurate, up-to-the-minute data. Onboarding is quick and hassle-free: most c...

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic , reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t star...

What started as a simple favor - answering a CEO’s question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people...

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I’ve noticed that mo...

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively. The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D .) A highly successful serial entrepreneur, R...

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over...

Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podca...

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen. Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees.  Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the Un...

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year. While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revol...

Why do soft skills matter more than ever? As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to de...

Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes. However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, buildi...

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career. I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices...

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks Website: www.targeted-hr.com LinkedIn: linkedin.com/company/targeted-hr-consulting/   For show notes and to see details of our previous guests, check out the podcast page here: www. GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Con...

Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure. With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients. Today, th...

Many business owners get stuck doing 'busy work' that could easily be delegated. These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth. I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform y...

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying t...

Ben recently had an excellent conversation with Alice Ferretti , Founder of HumansR , an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges. Alice explained the growing importance of understanding the evolvin...

Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results. Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable rev...

Not getting enough sales leads, meetings, and new clients for your HR-related business? Try the Sales Manager Method.     While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them o...

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job. In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!     While you're here... After coac...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners ke...

In today's solo episode, Ben shares some frequently asked questions about redesigning website landing pages which he recently put to his preferred website designer, Xuan Kang . Some of the questions include: Why would a business consider redesigning a landing page or a services page? Is it just a vanity exercise or are there other reasons at play? What are the elements that make up a good landing...

Driving business growth often requires a fresh approach to workforce transformation and practical tools that create meaningful breakthroughs, helping organizations move to the next level of success. John Masud Parvez is a leading business transformation expert in Southeast Asia. His approach focuses on digital and workforce transformation to guide companies toward their next stage of growth. As th...

Many companies struggle to keep employees engaged, connected, and productive—especially in hybrid work environments. With over 60% of employees and 70% of managers reporting that their digital tools contribute to stress, it's clear that simplifying the employee experience remains very important. I recently spoke with Chris Ciauri , CEO of Unily , an employee experience platform, about unlocking or...

In today's episode, Ben shares a quick update from a client who has reached $300,000 in her first year as a solo HR consultant. Even better than the money is the nice lifestyle balance acheived by this consultant. Listen in to learn more., (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engage...