Korrine Johnson

7 Figure Cruise Business

Business EN ↓ 22 episodes

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

Author

Korrine Johnson

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 2, 2026

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Episodes

Where AI Belongs in Your Cruise Business (And 3 Places It Will Quietly Wreck It) 02.07.2026

Free Gamma Resource: travelbizboss.com/gamma Waitlist for Coaching Week: travelbizboss.com/coachingweek Is AI coming for your cruise business? Spoiler: No, but using it incorrectly might be dulling the very thing that makes clients choose you: your unique human connection. In this episode, we explore how to view AI as an amplifier rather than a replacer. We break down where it truly belongs, such...

Why China Might Be the Most Surprising Cruise Destination You'll Ever Sell 15.06.2026

Get the free custom port guide training HERE . Century Cruises combines iconic landmarks, immersive cultural experiences, and a Yangtze River cruise into one unforgettable journey. In this episode, Teresa shares who this trip is perfect for, what advisors need to know, and why China may be the next big bucket list destination for adventurous travelers.

The First 10 Minutes After a Booking: Your Make-or-Break Habit 28.05.2026

Check out our workflows HERE What happens in the first five to ten minutes after processing a deposit can shape the entire client experience. Build the habit, and your workflows do the heavy lifting. Korrine's post-deposit checklist: Open the cruise line's emailed confirmation and verify the deposit is showing as paid (lay eyes on it, every time) Send the client their receipt Send the crui...

Introducing Trafalgar River Cruises 12.05.2026

Register for my FREE webinar: How To Scale Your Cruise Biz Using Technology & AI at https://travelbizboss.myflodesk.com/scalingcruisebiz In this episode, we are talking to Josh Hepp, VP of Strategic Accounts with Trafalgar River Cruises, about this new river cruise option that is loaded with value and special experiences. Josh announced some special offers at the end, and in order to claim the...

How to Choose the Right Cabin Location For Your Clients 30.04.2026

My favorite free tool for choosing cabins with confidence: cruisedeckplans.com My favorite text shortcut tool: Text Blaze My text shortcut for an advisory about "guarantee" cabins: A guarantee means that the cruise line will choose the location of your cabin.  It can be assigned at any time until check-in at the pier and cannot be changed unless you purchase an upgrade (if available). In...

How To Compete With That Big Warehouse Store (you know the one) 06.03.2026

You've done the research, built the relationship, and then your client casually mentions they found a deal at that big warehouse store. Ouch. In this episode of Ship Shape, Korrine tackles one of the most common frustrations in cruise sales and gives you the exact framework to respond with confidence. You'll learn how to clearly articulate your value beyond price, why some clients just are...

How I’d Build a High-Volume, Life-First Cruise Business in Today’s Market 02.01.2026

In this episode, I’m walking you through the strategy I would use if I were building from scratch in today’s market, with everything I know now. We’re talking marketing that actually works in 2025, how I’d attract the right clients without becoming a deal slinger, and why email lists and human connection matter more than ever. I break down how I’d approach mass market vs premium and luxury cruises...

When Your Business Outgrows Your Brain 24.11.2025

Visit travelbizboss.com to learn more about our services Guest: Sydney Schellinger, Owner of The Poodle Booked It Travel Agency This week, Korrine sits down with Sydney Schellinger for a very real conversation about the messy middle of systems. They talk about what happens when your sales grow faster than your structure, how to stop relying on memory, what to do when a tool you paid for is not wor...

Tailoring Your Sales Strategy to Personality Type with Jenn Lee 25.10.2025

Resources: Webinar about the BOLT framework Legacy Driven Facebook Page Some clients love details, others just want the big picture. Jenn Lee joins Korrine to break down how to read your clients and match your proposal and follow-up style to their personality, not yours.

Scaling Stories: Donovan Davis 19.09.2025

Visit cruisebusinessblueprint.com to learn more about CBB and join us. Doors close on September 27th, so get in here! In this episode, you’ll hear how Donovan: Used Cruise Business Blueprint to build workflows that stopped client ghosting and kept proposals moving. Picked cruises as his lane, which cut noise, boosted confidence, and sped up delivery. Turned straight-talk videos into daily leads wi...

The Oh-So-Juicy Cruise Booked Workflow 29.08.2025

Register for my free webinar: ⁠9/17 at 12pm EST⁠ ⁠9/22 at 1pm EST⁠ Registered guests will receive the replay BUT there are freebies for live attendees only! In today's episode, we are talking through the Cruise Planning Workflow in detail. This is where you can really make your mark by making sure your clients are fully prepared for their cruise, with no questions left unanswered. And you can...

Onboarding & Planning Workflows: The Unsung Heroes in Your Travel Biz 23.07.2025

In this (short) episode, we're zooming in on two unsung heroes of a smooth client experience: onboarding and planning workflows. Korrine breaks down exactly what to include (and what to stop trying to remember off the top of your head). Expect practical tips, a few "cover your peach" reminders, and some (unpopular) opinions on phone etiquette. Whether you're DIYing your workflows...

A Deep Dive Into The Cruise Inquiry & Proposal Process 28.03.2025

Freebies First! TravelJoy Cruise Inquiry Form Tern Cruise Inquiry Form *If you don't use either of these, grab the TravelJoy version so you can see what it looks like and recreate it in your preferred form builder. In this episode, I dove into one of the most important parts of the sales process for travel advisors: handling inquiries and crafting proposals that actually convert. We talked abo...

Why Partnering With The Right Host & Consortium Is So Important For Cruise Focused Advisors 13.01.2025

Click HERE to learn more about Cruise Business Blueprint. The choice of which host and consortium to partner with is an important one and when you want to focus on cruise sales, it’s ESPECIALLY important because you need access to great prices, high commissions, and the connections that will help you to grow your business faster. In this episode we are talking to Dave Meihofer, VP of Sales and Eng...

Selling Alaska Cruises with Javier Yataco 11.12.2024

Find me @travelbizboss on Instagram & Facebook https://www.travelbizboss.com/ Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

How To Sell Expedition Cruises with Kelly Predmesky, of Swan Hellenic 19.09.2024

You can see the details and sign up for Cruise Business Blueprint HERE Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

Attracting Cruise Clients Through Social Media, with Nikita Brown 01.07.2024

Since the launch of Cruise Business Blueprint, I’ve been having MANY conversations with advisors who want to grow their cruise business, and one question that keeps coming up is, “How do I attract cruise clients?”. On this episode, I am welcoming Nikita Brown, founder of Travel Agent Collective, member of the Squad, and one of my travel biz besties so we can chat about the best ways to use social...

Why Price Matters with Effie Walthall 26.05.2024

Selling cruises can be competitive so you need to make sure you have access to competitive prices & amenities if you want to focus on cruise sales. We'll talk about the ways we do that in this episode. Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

How to Build Authority and Stand Out From the Crowd, with Laura Poe 01.05.2024

On this episode I am chatting with Laura Poe about her success with focusing on just a few suppliers to build trust and authority. Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

Tips for planning a wedding on a cruise, with Sharon Little 01.04.2024

A conversation with Sharon Little, owner of Bespoke Travel Group, Weddings Concierge, and Wedding Optimizer about how to set expectations and take the intimidation out of booking weddings on cruises (plus a few resort tips!). Freebie: https://travelbizboss.myflodesk.com/l0gjr89wn2 Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

How to elevate a cruise vacation when you don’t control the itinerary, with Michele Lindsay 29.02.2024

Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD Freebie: https://travelbizboss.myflodesk.com/yoc4t7mpjv On today’s episode I will be chatting with Michele Lindsay of Blue Pointe Travel about how we can elevate the cruise experience even though we have no control over the itinerary and flow of the cruise itself. One of the common objections...

7 Figure Cruise Business Trailer 26.02.2024

A couple of minutes about what I'm doing here. Please be sure to subscribe so you’ll never miss an episode, and if you have a topic request, please DM me @travelbizboss or email me at hello@travelbizboss.com . Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

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