6 Figure Creative

Back in 2011, I made a list called “My Future Wife.” A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I had a sinking realization: I wasn't the type of guy who would be attractive to that type of woman. So I spent the next few years becoming that man. That list changed my life, and eventually led me to my actua...

“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t want to come off pushy.” Translation? You’re broke because you’re assuming you’re bothering people… When in reality? They’re probably happy to be bothered. I would rather be annoying than irrelevant. Tha...

"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a trap. And if you’re not paying attention, you’ll walk right into it. This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it...

Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it… You're probably doing this wrong. We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you...

If you’re great at what you do… If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable. We forget what it’s like to be a newbie, making mistak...

You know that meme… Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change? You’re mapping out lifetime value, market benchmarks, “CFO-level cost abstractions” (whatever the hell that means). Meanwhile, someone else just ran a quick test, got a client, and moved on. While one person’s “trying to decide on a nich...

Just one nightmare client can ruin your business. One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt the red flags on that first call (and ignored them)… Thinking, “it’ll be fine”… “I’m probably overreacting…” “I can manage them, they really do need my help”… And my favorite: “It’s good money.” So you...

Ever hop on a discovery call… Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah, it sucks - and today we’re going to fix it. Way back in the 1960’s, IBM developed a pretty cool framework called BANT to weed out bad leads… And in this episode, I’ve adapted it for freelance businesse...

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the mo...

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And tiered pricing? That's just ONE of six "big, dumb...

You ever say things like… "Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were my exact words.) This episode kicks off a savage new series where I break down 8 ways freelancers ruin sales without realizing it.  You'll learn: Why your “nice guy” language is killing deals The simple question tha...

Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"? If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it. Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at. In this episode of the 6 Figure Creative Podc...

Ever been to a spa?   You get a menu with 12 fancy options… and no idea which one you actually need.   Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399?   You have no idea.   Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF.   This is exactly what I've seen freelanc...

Most freelancers aren’t selling to strangers. They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth dries up and you finally try to reach outside your cozy little network? Suddenly the “no’s” and ghosting start piling up. And it’s not because your work isn’t good. It’s not because your prices are too high...

One of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awesome, right? But when we looked under the hood… He was making just $0.23 per visitor. Twenty. Three. Cents. Let that sink in. That’s LESS than $5k/month from 20,000 website visitors. I nearly threw my laptop. Tha...

As you scale past $100k as a creative freelancer, something starts to break: YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scratch. Waking up at 3am remembering something you forgot to send. No wonder things feel chaotic. But here’s the good news: You can fix this without hiring a team. In this episode of the 6FC Podcast, I walk you through...

At first, every new lead feels like a win. (Finally, people want to work with me!)   But if you actually want to break into multi-six figures? You need to say "no" more than ever.   Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening.   In this week’s episode, I'm breaking down The 5-Step Client Filter Ev...

Every freelancer knows the feeling…   One week, you’re slammed with work.   The next? Crickets.   And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked.   But here’s the truth:   Those “lulls” are the reason you’re stuck under $200k.   Not your talent. Not your pricing. Not the economy.   If you want to consistently hit multi-six figures...

If you're trying to break into multi-six figures as a freelancer, this might sound familiar: You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stuck around $100k–$150k. The problem? It’s not your pricing. It’s not your marketing. It’s that your service isn’t built to scale. In this episode, I’ll walk you through how to package what you already do i...

Most freelancers plateau at $50K. You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures "by accident". Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche). But multi six-figures? No one stumbles in a $300k+ per year freelanc...

Let’s say you hired a personal trainer with the goal of "getting into shape"… But instead of coaching you, they literally did the workouts for you. They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie. Meanwhile, you’re on the sofa binging White Lotus... and somehow you get in the best shape of your life. That would break the entire fitness industry. But in busi...

Creatives LOVE making things "perfect". We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours... and hours trying to craft the "perfect" final product for our clients. But here’s what sucks: Perfectionism is keeping you broke. Spending 40 hours on something that should take 8? That’s the difference between making $92/hr and $462/hr. The most successful freelancers ar...

You already know that paid ads bring in clients. Duh. But what if I told you the real magic isn’t just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI? Instant market feedback (know what actually resonates with clients) A sales process that improves fast (because you’re getting more at-bats) Pricing confidence (no more second-gues...

Most freelancers think success comes from being great at their craft. It doesn’t. I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to get clients. Being the best doesn’t matter if no one knows you exist. I’ve also watched freelancers waste hours crafting detailed proposals, only to get ghosted. Proposals don’t close deals - real conve...

Want to know the equation that’s made me literally millions of dollars? (I did the math) It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwing yourself. It’s called The Value Equation. This ONE framework will show you exactly why some freelancers struggle to close deals while others charge more and have clients lined up to pay them. And y...