6 Figure Creative

If you’ve been listening to The Six Figure Home Studio Podcast lately, you’ve probably heard that we’re about to make a major change.  Listen now to hear all the details about what’s happening to The Six Figure Home Studio Podcast and what you can expect from us in the future!

In 2000, the CEO of Netflix tried to convince Blockbuster to buy Netflix for $50 Million and they were laughed out of the room.  Now Netflix is worth $210 Billion and the last remaining Blockbuster store for $4/night on Airbnb.  The recording industry has made the same mistake as Blockbuster, and it’s the main reason so many studios have been shuttered in the past decade.  Listen now to learn more...

You always hear us preaching about “finding a niche to dominate”, but you just can’t seem to get traction anywhere. Why do some people naturally find a niche while others are stuck in a perpetual state of being a generalist? In this episode, we dig into 6 common mistakes that hold people back from dominating their niche.

“HUSTLE OR DIE”.  That’s the message you hear from so many business gurus.  Your to-do list seems to grow exponentially the more education you consume.  It can be overwhelming, exhausting, and ultimately send you down the path of burnout. Instead of trying to do everything, you can simply focus on the minimum amount of work for that thing to be effective (i.e. no longer a bottleneck in your busine...

In our latest poll, more than 65% of studios have seen their incomes decline due to the pandemic. Instead of diving into the obvious reasons why studios are struggling, we thought it would be more beneficial to interview someone who’s having their best year ever. How have they set themselves up for success in 2020 while other studios are struggling? Listen now to learn how Jake has built his busin...

This episode is for anyone feeling hopeless, aimless, and discouraged. Sometimes a simple pep talk from your friends and some practical steps can be all it takes to get yourself out of a funk.  Instead of feeling sorry for yourself and giving into the victim mentality, it’s time to step up and take charge of your life… despite the crazy shit going on in the world. 

One of the biggest keys to a successful freelance career has always been building relationships. The problem is that most audio engineers tend to be cave-dwelling troglodytes who go days without direct contact to sunlight. This problem has only gotten worse now that social distancing is the new normal. How can we build relationships if we can’t be around clients and friends?  The good news is ther...

Last week we talked about essentials for your marketing plan. I mentioned eight things many people skip – before they complain that their efforts failed. Today you’ll learn about the 2nd half of my 20-point marketing plan, but you should only listen to this episode after you listened to the first part, episode 142: The Ultimate Guide To Creating Your Marketing Plan: Part 1 Listen now to learn more...

When I talk to most people about their marketing plan, I hear stuff like this constantly... “I’m going to focus on networking as much as possible.” “I’m going to start reaching out to musicians on Instagram.” “I’m launching a podcast.” The majority of people who tell me these things come back to me with nothing to show for it.  There’s a LOT more that goes into a successful marketing plan. This ep...

I’ve lost track of how many times I’ve seen threads in forums and groups devolve into chaos over one topic: free work. Some say you should always do free work. Others say you should never work without pay. The reality is, free work has no absolutes to it. Sometimes it’s a benefit for your business, while at other times it’s a detriment. The key is learning how to recognize when doing free work is...

With unprecedented amounts of businesses shutting down worldwide, it’s time for us to talk about business basics. For a business to make it through tough times, they have to have to understand cash flow. Failing to understand why this is important, or how to have a positive cash flow, will result in an unstable business. Listen now to find out how you can adjust your business practices to ensure y...

“What should I name my studio? Should it be my personal name or should I pick another name?” People ask me questions like this at least twice per month I’ve answered it dozens of times on group coaching calls inside The Profitable Producer Course, and this episode is my attempt at never having to answer this question again.  I have four requirements for naming any business. As long as you follow t...

Too many audio engineers start off by offering cheap services and are then shocked when their clients leave as they raise prices. Others are so inundated with work that they can’t keep up but are unable to outsource what they need to keep the business running smoothly. Do either of those sound like you? Listen now to learn how to ensure that your business is on the correct track so you don’t have...

Think fast: Can you tell me what your business provides in 20 seconds or less without fumbling your words or pausing to think? If not, how do you think you come across to the person you just met if you can’t clearly articulate what it is that you do? You have to be able to help your client see how you are the bridge between where they are now and where they want to be.  Listen now to learn how you...

Online mixing is a red ocean. Thousands of studio owners are now trying to compete for the same pool of clients online, and only the strongest survive.  By creating a business that operates in a blue ocean, you can worry more about providing an amazing experience and less about how to “market” your way to success.  Listen now to find out how you can harness the power of The Motown Model to grow yo...

Every single industry sees the cycle of Life, Death, and Rebirth. Ours is no exception. We’ve been in a cycle of death since 2008, and have slowly been shifting to the cycle of Rebirth in the form of home studios. COVID has sped up the inevitable end of the old-school recording industry, and business will never look the same again. Listen now to hear our discussion about Life, Death, and Rebirth i...

If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business!

Mastering is a dark art that the average person has no idea how to comprehend.  Because of this, it can be a struggle to build a thriving, steady, sustainable mastering business.  How do you stand out from the crowd as things get more and more crowded? How do you get clients to give you a chance?  How can you get your first handful of clients? Listen now to learn from how Chris Graham grew his mas...

You have a solid website, a badass portfolio, and people are starting to show more and more interest in hiring you.  Now you need to turn those leads into clients. If you want to start closing sales like a badass, make sure you have five key systems in place to make this easier… even if you suck at “selling yourself”.  Listen now to learn what these systems are and how you can implement them to gi...

Whether you’re relying on word-of-mouth, cold outreach, organic social media, or paid advertising, the way you set up your Instagram profile can make or break your efforts.  That’s why this week we brought on Brandon Brown of Media Whisper to share his expertise about all things Instagram.  Listen now to find out how to set up a social media presence that helps you pre-sell clients before they’ve...

Out of sheer curiosity, I checked the Facebook Ads platform to see how much I’ve spent on advertising so far.  $254,336.67 This has all been done with a 2.65x return on ad spend (i.e. I make $2.65 for every $1 spent).  The result is that all of my businesses have benefited from what I’ve learned during this journey.  In this episode, I want to talk you through what I learned, how it applies to you...

Right now struggling studio owners have two choices: Choice A: You can stick your head in the sand, complain about the end of the world, and wait around for months until this is all over.  Choice B: You can take action to turn things around by understanding that just because things are bad for some people (let’s be real, many people), doesn’t mean that you can’t get clients! Mark Eckert is kicking...

I’ve seen businesses in similar niches, with similar resources at their disposal, and similar family lives who are in completely different places only 1 month into this quarantine. One is falling apart. The other lost all of their upcoming projects, but they’ve decided to pivot their business to something they can still do remotely. Why is there such a big difference between these people? It all c...

Now, more than ever, many studio owners have an abundance of free time on their hands. What you do with that free time is going to separate the winners from the losers when this is all over.  Which side do you want to be on? Listen now to learn 5 things you can work on today to make sure your studio is ready for the onslaught of customers tomorrow!

The audio industry has been hit hard by the COVID-19 crisis. Studios around the world have had their bookings wiped out, and everyone’s scrambling to adapt.  So, what can we do to make it through this crisis and come out of it stronger than we were before? With no slowdown in sight for COVID-19, there is still a light at the end of the tunnel that we need to keep moving toward.  Listen now to find...