Brian Hood
6 Figure Creative
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
Where to listen?
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Episodes
#175: The 6 Figure Creative's Guide To Copywriting For Freelancers | With Rachel Greiman 23.11.2021 55:31
The words you write have the power to build trust and win clients, but they also have the power to bore people to death and turn away clients. It’s your choice whether you want to put in the work to write website copy that does all the “selling” for you. Most freelancers, unfortunately, leave copywriting as an afterthought. This creates a massive opportunity to stand out from your competitors by...
#174: How You're Sabotaging Your Business With These 5 Toxic Mindsets 16.11.2021 1:08:27
You always struggle to make progress in your business. Everyone seems to be against you. You can’t hire anyone because they’ll never do it as well as you can. You simply can’t bring yourself to leave the security of your day job. These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur! By working to defeat negative min...
#173: Should You Just Quit? 09.11.2021 15:04
We’ve all hit the point in our lives when we’ve faced this question. “Should I just quit?” Whether you’re considering giving up on your entire business, or you’re simply considering quitting a new approach to marketing you’ve been trying out, it can be difficult to keep going when stuff gets hard. So should you give up and go back to the way things were when it was “easier”? Should you push for...
#172: How To Earn 6 Figures In An Obscure Niche With Clever SEO And Expert Copywriting | Sean Oblizalo 02.11.2021 56:59
I love learning about people who are earning 6 figures in a relatively obscure niche… especially when they’ve grown that business to where it is in just a few short years. Sean Oblizalo has built an incredibly successful adventure elopement photography business. If you’ve never heard of that before, you’re not alone. While elopement photography may be relatively obscure, what isn’t obscure are t...
#171: The Freelancer's Guide To Passive Income And Smart Personal Finances | With Graham Cochrane 26.10.2021 1:09:28
Do you run a successful business, but find yourself stressed out about finances? Does it affect your creativity to the point that you aren’t making your projects the absolute best? If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change. A big welcome back to Graham Cochrane of The Graham Cochrane Show as he talks...
#170: The 5 Types Of Follow-Ups That Will Help You Double Your Income | With Mark Eckert 19.10.2021 1:06:59
Please tell me you’ve never been this person... “Hey.” “How’s it going?” “U there? lol.” “Hello?!?!?” That’s the person who makes everyone cringe when they’re around. If that’s you, I hate to say it, but there’s a reason everyone ignores you. On the other side of things, if you’re the type of person who never follows up with anyone then you’re leaving half your potential income behind. Following...
#169: Earning $10k+ Per Month With A Productized Service (And Only 2 Hours Of Work) | With Brian Casel 12.10.2021 57:19
If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more? This is exactly what Brian Casel did with his business. He created a productized service that allowed him to hire a team to remove most of the work from his plate to the point where he was spending less than 2 hours per...
#168: Atomic Habits for Freelancers: Growing Your Snowball 05.10.2021 52:16
If you build healthy habits and routines in your life, you will always win over someone who waits around for motivation to get things done. Atomic Habits is one of our all-time favorite books, so we dedicated this episode to discussing some of our favorite takeaways from the book and how it all applies to someone who is freelancing. Listen now to learn about building healthy habits, eliminating u...
#167: How To Hire An Incredible Assistant Who Will Transform Your Business 28.09.2021 1:06:41
If you’re getting overwhelmed with the day-to-day tasks of your business, it’s probably time to hire someone who can help you out. You’ve probably even considered it in the past, but you have doubts that have held you back… “What if they can’t do it as well as I can?” “What if I hire the wrong person?” “It will take forever to train them”. “I don’t want to be someone else’s boss”. “Can I really a...
#166: The 3 Simple Steps For Marketing That Can't Be Ignored | With Mike Michalowicz 21.09.2021 49:27
If you rely solely on referrals to fuel your business, you’re making one of the most common mistakes a freelancer can make. This puts the fate of your business entirely into the hands of your clients. They determine when (or if) you get your next client. Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help y...
#165: Pricing Strategies From The CEO Of A Billion-Dollar Business | With Mike McDerment 14.09.2021 43:36
It’s time to kill hourly pricing once and for all. While many freelancers think hourly billing is a fair method, it’s actually the least fair method for pricing your work. Hourly pricing leads to an immediate conflict of interest between you and your clients, and it puts very little consideration for the value of whatever it is that you do. You are much much more than a bundle of hours for sale....
#164: How To Stair-Step From Freelance Income To Passive Income | With Austin Hull 07.09.2021 58:06
Austin Hull was one of our most popular interviews (way back on episode 59), so we had to bring him back onto the podcast to update us on what he’s been up to. Since 2019 Austin has not only built a six-figure freelance music production business but also sold over $400k of digital products through his new business Make Pop Music. In this episode, learn how Austin took the stair-step approach fro...
#163: How To Attract (And Close) High-Budget Clients | With Jay Clouse 31.08.2021 1:10:37
Freelancers are always looking for ways to make more money and grow their businesses. To make that happen, you have 3 main methods... Method #1: Raise your rates. Method #2: Find more leads. Method #3: Close more clients. In this week’s interview, Jay Clouse shares his methods for attracting and closing high-budget clients. Jay’s background in the tech startup world brings us a fresh perspective...
#162: The Six Figure Photographer's Key To Closing More Sales | With Ben Hartley 24.08.2021 31:09
As a freelance creative, you probably have thought “if only I could close one more deal a month I’d be much better off.” Closing more deals can result from many different variables, but one of the easiest ways to increase your odds is by reframing your sales calls to focus on the client and how your service will change their life. Listen now to hear Ben Hartley of the Six Figure Photography Podcas...
#161: The Top 9 Mistakes Freelancers Make When Getting Started 19.08.2021 53:55
The creative industry is full of pitfalls – and there are nine common mistakes that creatives make when starting their own business or freelancing. In this episode, Brian and Chris discuss these problems and provide solutions to help you avoid them! Listen now as we dive into each topic specifically so you can learn what not to do in order to save time and money! In this episode you’ll discover: H...
#160: Earning $800k As An Artist By Using Marketing And Metrics To Dominate A Niche | With Blake Jamieson 17.08.2021 1:22:54
It's hard to make a living as a creative, and it can seem even harder if you're trying to do it on your own. You can't just throw paint at the canvas, music into Pro Tools, or words onto paper and expect people to buy it. Blake Jamieson started with a plan, knowing that he would have to work every day, build his brand, put in the hours, and never stop learning. He also knew that there are no short...
#159: How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce 10.08.2021 57:59
Want to know the quickest way to earn more? Increase your rates. Everyone knows this advice, but few have the confidence to pull it off regularly. If you struggle with this, you’re not alone. Here’s the good news; there are multiple ways to increase your income. One of the best ways is by introducing “upsells” into your sales process. This is when a client comes to you for one thing, but you ide...
#158: Breaking 6 Figures Within Two Years Of Moving To A Brand New City | With Rodrigo Tasca 03.08.2021 51:45
You want to start or grow a business, but you’re not sure where to begin. There are so many different ways to start your business that it can be hard to choose which one is right for you. In this episode, Rodrigo Tasca shares his story of how he went from working catering jobs in New York City to running a 6 figure videography business in south Florida. Listen now to hear more of this American Dr...
#157: The Three Marketing Methods ALL Freelancers Need to Know About 29.07.2021 36:27
We've all heard the stories of creatives who are struggling to grow their business, and it's easy to feel like you're just not doing enough. Others feel like using marketing is “selling out” and not genuine. The fact is, every business needs marketing. There are a lot of marketing strategies out there that can help you get more clients and make more money, but which ones should you be using? In th...
#156: Modern Marketing For Creatives | How Matt Ramsey Built A Vocal Coaching Empire 27.07.2021 1:11:02
99 out of 100 creatives SUCK at marketing (and I'm being a bit generous here). They're either stuck in 2010 doing things that no longer work or they're completely "allergic" to marketing altogether. You may be incredible at what you do, but if no one knows you exist, then what’s the point? You’re actually HURTING people by not improving your marketing because now people are paying someone worse t...
#155: How One Freelancer Earns Over $300k Per Year Copywriting On Fiverr | With Alexandra Fasulo 20.07.2021 50:34
Freelance creatives are struggling to make a living. The competition is fierce and the job market is saturated with new talent every day. In this interview, Alex shares her story of going from a soul-sucking corporate job to Fiverr millionaire in just a few years. She also shares her advice for freelancers looking to get ahead in their creative careers, including how she got started on Fiverr, wha...
#154: Forging Your Own Creative Path, Overcoming Depression, And Escaping The American Scheme | With Scotty Russell 13.07.2021 58:48
You don't need to have all the answers. You don't need to map out every single step on your journey. Just take the next scary step. We're all guilty of this to some degree. We want to know every single detail and create a solution to every single potential problem that COULD come up. We put off creating, launching, growing, selling, marketing, or whatever we know we need to do. This episode of...
#153: Why "Sales" Doesn't Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver 06.07.2021 41:01
As creatives, we cringe at the thought of being too “salesy”. We tend to be so “allergic to sales” that we swing too far in the opposite direction and miss out on winning gigs that we would, could, and should have won. What if there was a way to get clients without having to resort to being that desperate, annoying person we all know and avoid? It’s called being a Go-Giver. Of all the books we...
#152: How To Build A Multi-Six Figure Video Production Business Using Cold Emails | With Anthony Craparotta 29.06.2021 1:24:07
Most freelance creatives face one large problem: they need more clients. This is the same problem Anthony Craparotta faced when he launched Lyricvids.com. Anthony offered an amazing service, but struggled to fill his calendar with paid work. Instead of sitting around, relying on “hope marketing”, he took marketing into his own hands and started emailing his ideal clients. These people had no idea...
#151: Welcome To The 6 Figure Creative Podcast: Your Guide to Running A Profitable Freelance Business 29.06.2021 24:36
If you're a freelance creative who's been trying to earn a living from your passion, but feel stuck, unmotivated, or just don't see a clear path forward, this podcast is for you. In this episode, we talk about what to expect from the 6 Figure Creative Podcast moving forward, how it's different from The Six Figure Home Studio Podcast, and why it will absolutely be worth your time every single week....
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