6 Degrees of Associations: Presented by Big Red M

Longtime association world professional Kevin Whorton of Whorton Marketing & Research joins 6 Degrees of Associations this week. Throughout his career, Kevin has carried out over 550 research projects that encompass both quantitative and qualitative methods. These projects were completed on behalf of 400 nonprofit and association clients, and included needs assessments, membership program revi...

On this week's edition of the 6 Degrees of Associations Podcast, presented by Core Adventures, our producer, Casey Callanan, MBA, interviews host Lucas McCann about timeless strategies for associations to employ in order to grow revenue. Lucas and Casey share practical strategies for driving revenue while discussing the tricky nuances of raising membership dues, something that many association...

Join Six Degrees of Associations producer, Casey Callanan, as he sits down with longtime association world executive Kathy Zwarick Shanley, PhD, CAE, ACC, this week on our podcast. After decades of leading associations from the executive suite, Kathy currently serves as the CEO and President of Statice. Statice is a coaching consulting partner helping association executives and teams get an edge o...

Jacqualine Price Osafo, MBA, CAE, Executive Director of the Society of American Archivists (SAA), joins our Six Degrees of Associations Podcast this week. She shares her insights on how to achieve success and fulfilment in both personal and professional life, while reflecting on her own leadership development journey in the world of associations and beyond. Jacqualine came to us as a highly recomm...

Bruce Rosenthal joins us this week on 6 Degrees of Associations. Bruce is a consultant and founder of Bruce Rosenthal Associates and the Partnership Professionals Network. Bruce brings career-long expertise to us regarding corporate partnerships, increasing revenue, and driving member value. When it comes to navigating the revenue challenges facing associations, Bruce is a wealth of information. H...

Vanessa Denison, CAE, CBAP®, is a Certified Association Executive (CAE) and Certified Business Analyst Professional (CBAP®). She serves as Principal with Dennison & Associates. Through Dennison & Associates, Vanessa offers expertise to address operational issues within associations and member-based organizations throughout the United States. Opportunities, technology, strategy, and the cha...

Joining us for today’s episode of 6 Degrees of Associations is Camille Sanders, CAE, PCM, CDMA. Camille currently serves as Senior Director, Career and Workforce Solutions at ASAE: The Center for Association Leadership. Her previous title was as Director, Membership and Marketing with the American Association for the Study of Liver Diseases (AASLD). AASLD is a preeminent group of healthcare profes...

Lowell Aplebaum, FASAE, CAE, CPF, joins our 6 Degrees of Associations Podcast this week (presented by Core Adventures). Lowell currently serves as CEO of Vista Cova. This is a reunion episode as Lowell previously joined our program in early 2022 for a chat about Board Strategy. [You can see that episode here: https://youtu.be/fMjIZUPUnhA ] Loyal listeners of this podcast will know Lowell as a seas...

National Restaurant Association President & Chief Executive Officer (CEO) Michelle Korsmo joins us this week for a chat about the business of associations. Michelle is also CEO of the National Restaurant Association Educational Foundation. Before joining the National Restaurant Association in May 2022, Michelle served as CEO of Wine and Spirit Wholesalers of America (WSWA) and before that she...

Suzanne Bohle joins us this week on 6 Degrees of Associations for a candid talk about what it means to be a servant leader. Suzanne Bohle currently serves as Executive Vice President with the Council of State Restaurant Associations (CSRA). CSRA is an umbrella organization of all the state restaurant associations around the United States. Suzanne chats about the various ways CRSA supports the succ...

With the launch of what we are calling “6 Degrees of Associations 2.0,” our new podcast producer and longtime association-world professional, Casey Callanan, MBA, is our guest this week. Casey and host Lucas McCann, chat about the refresh of this podcast and what listeners can expect to learn hear. Casey and Lucas also share lessons learned from major mistakes while working as association professi...