Big Red M

6 Degrees of Associations: Presented by Big Red M

Business EN ↓ 111 episodes

Presented by Big Red M, Six Degrees of Associations is designed to be a professional development and education resource for individuals working across all aspects of associations. Whether you're in strategic planning, membership, marketing, communications, sales, generating non-dues revenue, or publications—our podcast is here to support you. If you're an “association lifer” like us, make Six Degrees of Associations part of your podcast listening routine!

Author

Big Red M

Category

Business

Podcast website

bigredm.com

Latest episode

Jul 8, 2026

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Episodes

Integrating Strategy/Culture and Embracing the Explosion of Digital Tools 10.01.2024

This week on the 6 Degrees of Associations Podcast, we have the pleasure of hosting Rhea M. Steele, MS, FASAE, CAE, ODCP. We welcome Rhea to the program for a chat about bridging the gap between strategy, culture, and the explosion of AI and new technologies in the association world and beyond. Rhea is a seasoned association executive dedicated to driving business strategy forward by leveraging in...

How to Hit a Home Run with Sponsorships (And Make Everyone Happy) 03.01.2024

Tune in for a deep dive into innovative revenue-driving strategies for associations this week on our show. Your association may already be involved in activities or could efficiently initiate new efforts tomorrow that serve as untapped sources of substantial revenue. In this episode of the 6 Degrees of Associations Podcast, we uncover two potentially hidden gems: Sponsored research initiatives and...

A One-Size-Fits-All Approach to Email Marketing Fails Everyone 20.12.2023

As Google flips its SEO search algorithm parameters, and social media algorithms pushing content to certain people seem to change with the headwinds, email stays relatively consistent and unchanged. It’s the reason why it has become such a reliable staple in any business or institution’s communications and outreach strategy. But for such a vital tool, it is often (almost laughably) mismanaged. Ass...

How STEM Professionals Can Thrive as Association Leaders 13.12.2023

Join us on this week's episode of 6 Degrees of Associations as we sit down with Kanika Pulliam, PhD, CAE. Currently serving as the Assistant Director of Professional Development at the American Society for Biochemistry and Molecular Biology (ASBMB), Kanika is a dedicated association management leader, strategic thinker, STEM advisor, as well as a passionate DEI advocate. She joins our program...

When Work Feels Like Fulfillment: Keys to a Mission-Driven Job 06.12.2023

In this episode of the 6 Degrees of Association Podcast, we are joined by the inspiring Trevor Mitchell, CAE, who serves as the Executive Director of American Mensa. The discussion revolves around the idea that mission-driven work doesn't have to feel like work, and how having a mission-based job can bring happiness and make work feel more like a fulfilling journey. It will also help you keep...

Why So Many Fail at Strategic Planning (And How to Fix That) 29.11.2023

Join us in the latest episode of the 6 Degrees of Associations podcast for insightful conversation with Elisa Brewer Pratt, MA, CAE, the CEO and founder of Brewer Pratt Solutions LLC. With a background as a senior staff member in various trade and individual membership associations, Elisa shares her journey from the staff side to becoming a consultant. She delves into her passion for strategic pla...

Why Mission-Focused Organizations Get (and Keep) The Best Employees 22.11.2023

On this week's edition of the 6 Degrees of Associations Podcast, presented by Core Adventures, our producer, Casey Callanan, MBA, interviews host Lucas McCann about the trends they’ve observed while hosting, producing, and editing the first 75 episodes of our show. Join us to explore these key trends, including the undeniable advantage organizations and leaders have when they stick to the miss...

Embracing Empathetic Leadership While Shattering Glass Ceilings 15.11.2023

In this week's episode of the 6 Degrees of Associations Podcast, we're joined by Sara Hussey, MBA, CAE, who is currently the Executive Director of the Allegheny County Medical Society (ACMS) and CEO of the Allegheny County Medical Society Foundation in Pittsburgh. She made history by becoming the first female Executive Director of the ACMS in 2022. Sara's diverse background encompasses...

Empathy-Driven Marketing: Going the Extra Mile to Best Serve Your Members 08.11.2023

We are very excited to have Ashley Hodak Sullivan, MBA, CAE, Director of Membership and Marketing at the National Association of College and University Attorneys (NACUA), as our guest this week on the 6 Degrees of Associations Podcast. As Ashley discusses with us in today's interview: you can never truly be fully attuned to the needs of the members in your association unless you have dedicated...

The Power of ‘No’ and Having a Purpose: Association Branding Lessons 01.11.2023

Elizabeth Moris, Director of Brand Engagement for the Council on Undergraduate Research (CUR), joins us as our guest this week on the 6 Degrees of Associations Podcast. Elizabeth shares her journey from the corporate world to the association and non-profit sector while discussing her role in shaping and maintaining CUR's brand. Delving deeper than just logos and fonts, Elizabeth joins us in ex...

Creating Operational Efficiency while Striving for Health Equity 25.10.2023

Welcome back to another episode of the 6 Degrees of Associations Podcast. In this episode, we sit down with Rick Burt, CAE, Vice President of Membership and Volunteer Engagement for the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN). Rick is a seasoned professional with nearly two decades of experience in association management, both in professional and volunteer roles....

Navigating the Association Technology Landscape 18.10.2023

We are enthused to welcome, Norma Castrejon, CAE, a Senior Technology Consultant at DelCor and a passionate Co-founder and Board Member with Association Latinos, to the 6 Degrees of Associations Podcast this week. Norma shares her extensive knowledge and expertise, offering invaluable insights into the world of technology for associations. From selecting the right Association Management System (AM...

In Marketing, Your Brand is Your Promise 11.10.2023

Joining us on the 6 Degrees of Associations Podcast this week to discuss the modern-day challenges and opportunities of marketing in associations is Maureen Geoghegan, CAE. Maureen currently serves as Chief Membership and Communications Officer with the American Society of Anesthesiologists (ASA). Before joining ASA, Maureen also spent more than a decade working in marketing for the American Acade...

A Blue-Collar Mindset in a White-Collar Workplace with Matthew R. D’Uva, FASAE, CAE 04.10.2023

In the latest episode of the 6 Degrees of Associations Podcast, we’re talking with Matthew R. D’Uva, FASAE, CAE, the Chief Executive Officer of the American Association for the Study of Liver Diseases (AASLD). Matthew discusses his professional journey as an association executive and how he brings a blue-collar mindset to a white-collar workplace. Matthew's background in association management...

Leading with Quiet Courage as an Introverted Difference Maker 04.10.2023

This week on the 6 Degrees of Associations Podcast, we bring you an inspiring conversation with Jose Segarra, MNA, CAE. Jose currently serves as Strategic Director & Senior Account Executive with Bostrom. In addition to his role at Bostrom, he has also been elected to the Association Forum Board of Directors and serves as a Board Director with Association Latinos. As an introverted leader who...

Maximizing the Impact of an Association CEO with Technical Expertise 20.09.2023

The power of mentorships, lifelong learning, and the value of an association leader with technical expertise is discussed in-depth in this week’s episode of the 6 Degrees of Associations Podcast with Pauli Undesser, BS, MS, MWS, CAE. Pauli currently serves as the Chief Executive Officer (CEO) of the Water Quality Association (WQA). She has held many different roles at WQA since 2007. Simply put: P...

A Journey from Temporary Employee to Association Leader & Visionary 13.09.2023

Dana Hamer, CAE, Director of Marketing & Member Engagement for the American Urological Association (AUA) joins our 6 Degrees of Associations Podcast this week! With over 15 years of experience in the association world, Dana shares her journey from the arts to nonprofit and marketing, highlighting the unique qualities that make associations a distinct community. Explore the evolving landscape o...

Cultivating Resilient Organizations and Navigating Transformational Change 06.09.2023

In the latest episode of the 6 Degrees of Associations Podcast, we engage in a captivating conversation with Sharon Newport, CAE. Sharon, an accomplished organizational consultant, facilitator, speaker, and executive coach, brings a wealth of expertise in organizational development, diversity, equity, and inclusion, somatics, and neuroscience. Drawing from her extensive experience, Sharon discusse...

How to Smash Silos and Promote Collaborations at Work 30.08.2023

This week on our podcast, we have a lesson in "silo smashing" for our listeners. Our guest is Debra BenAvram, the Chief Executive Officer (CEO) of the Association for the Advancement of Blood and Biotherapies (AABB). With an accomplished career dedicated to working in associations, Debra is an innovative association executive with decades of experience in growing and leading associations...

A LinkedIn Masterclass for Association Professionals 23.08.2023

Colleen McKenna, Principal of lntero Advisory, presents our listeners with a masterclass in using LinkedIn for professional development this week on 6 Degrees of Associations. While plenty of today's conversation is tailored to folks working in associations, this episode is loaded with practical tools and tips for LinkedIn users in any field. Colleen, an esteemed speaker and advisor specializi...

Forget the Five-Year Plan! Trailblazing Agility for a Path to the C-Suite 16.08.2023

Get ready for another thought-provoking episode of 6 Degrees of Associations Podcast this week, featuring our guest, Artesha Moore, FASAE, CAE, President, and CEO of Association Forum. Artesha shines as a beacon of enthusiasm, hard work, and wisdom. In today's episode, you'll discover her profound impact as an esteemed innovator within the association management community, boasting over tw...

How Today's Association Professionals Can Thrive and Have Fun 09.08.2023

Join us on the latest episode of the 6 Degrees of Associations Podcast as we delve into the world of publications and associations with our guest, Jennifer Regala. With a wealth of experience in the field, Jennifer currently serves as the Director of Publications/Executive Editor at the American Urological Association. AUA publishes the prestigious Journal of Urology and Urology Practice. Prior to...

Driving Innovation and Growth in Associations through Leadership 02.08.2023

In this week's episode of the 6 Degrees of Associations podcast, we are thrilled to have Patricia Blake, FASAE, CAE, the CEO of the Heart Rhythm Society (HRS), as our guest. Patricia plays a pivotal role in leading HRS's mission to eradicate death and suffering caused by heart rhythm disorders. With a vast membership exceeding 7,000 professionals, HRS stands as a distinguished global autho...

Business Development Strategies for Associations 26.07.2023

Join us this week on the 6 Degrees of Associations podcast as we check in with Sean Soth. Sean is the Founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member organization focused on enhancing association revenue strength through community and resources. Tune in to hear about the journey that led Sean into the world of associations and gain insights into...

Overcoming Challenges and Finding Purpose in Association Work 19.07.2023

In this episode of Six Degrees of Associations, we welcome Amy Thomasson, Vice President of Marketing and Communications for Cure SMA. Cure SMA leads the way to a world where everyone impacted by spinal muscular atrophy (SMA) is empowered to lead independent, successful, and fulfilling lives. Amy shares her journey from the traditional for-profit world to associations and the fulfillment she has f...

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