5THREAD Podcast

Hannah Cox is the founder of the Better Business Network, a UK membership community for purpose-driven businesses, and betternotstop, a sustainability consultancy. In May 2024, Hannah started running for the first time. Just 18 months later, she completed an extraordinary challenge: running 100 marathons in 100 days across 4,222km of India. Along the way, she raised more than £106,000 for climate...

In this episode, we speak with Clive Michallat, Co-Founder of Action For Sport, a registered charity established in 2020 to tackle one of the hidden barriers preventing children from participating in sport. With more than 20 years of experience in children's sport, football scouting, education and youth development, Clive has worked as a prison officer, in a secure children's unit, and as a pastor...

Rose Savidge is a self-leadership coach, Senior Design Manager, and host of The Follow Yourself Experiment podcast. With over 25 years in the fashion industry, she has led design teams, developed collections, and worked at the intersection of creativity, innovation and responsible product development. Her work brings together strategic thinking, creative direction, and a belief that there is alway...

In this episode of the 5Thread Podcast, I’m joined by Steve Muturi, founder of Ni Wakati Sports Africa. Based in Nairobi, Steve is building opportunities for young people in Kenya through grassroots and emerging sports, from jump rope and dodgeball to esports and freestyle trampolining. We talk about: *Why access to play is a right, not a privilege *How grassroots sport can be more innovative and...

In this episode, I sit down with Neil Meredith, an industry leader in the world of sport and tech who often finds himself bridging the gap between innovative start-ups, brands, and football clubs. While Neil doesn’t come from a sustainability background, he’s developed a deep understanding over the years of what it means to shift from irresponsible to responsible practices, particularly when it co...

I’m joined by Ben Hardy-Jones, Sustainability Lead at the Desert Vipers. Ben is responsible for measuring and reducing the Desert Vipers' environmental impact, identifying ways to drive widespread sustainability efforts within the community and through partnerships, and championing sustainability to mass audiences through media. In this episode, we discuss kit, and why it has been a key focus for...

In this episode of the 5THREAD Podcast, I’m joined by Simon Gresswell, a seasoned expert in sports licensing and merchandising, to explore why the traditional football shirt business model is ripe for disruption. Simon shares his journey into the world of licensing, reflecting on how the industry has evolved alongside the rise of digital platforms and e-commerce. We discuss the growing need for su...

Welcome to Season 3! I’m joined by Jo Redfern, Founder of Futrhood Media and a specialist in Gen Z & Gen Alpha media strategy across platforms like YouTube, Roblox, TikTok. With a wealth of experience across brands like Disney, BBC, and WWE, Jo brings a unique perspective on the future of fandom and why sport must move faster to keep up. We dive into the seismic shifts in how young audiences conne...

In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Je...

In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Je...

In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Je...

In the final episode of Season 2, the 5THREAD podcast welcomes Neil Smith, founder of Charity Boots. Charity Boots is a charitable initiative that collects unwanted, used, and new football boots and donates them to underprivileged children in the UK and around the world. In this episode, we explore the environmental impact of extending the life of football boots—complex, multi-component items that...

In this episode of the 5THREAD Podcast, Gavin Fernie Jones, founder of One Tree at a Time and Re-Action, shares his journey from working in the ski rental industry to becoming a community leader in sustainability. Set against the backdrop of the French Alps, Gavin reflects on the visible impacts of climate change and how it inspired his mission to reduce waste through upcycling and repair. Gavin b...

In this episode of 5Thread Podcast, host Joanna Czutkowna sits down with Claire Moffat, founder of Kidd3r, an innovative online platform aiming to revolutionise how we reuse sports kit and equiptment. Kidd3r allows users to buy, sell, donate, or swap sports kits and equipment, breaking down financial barriers and promoting sustainability. Claire shares her inspiring journey as a parent who identif...

In this episode I talk to Gabriella about what makes (re)boot unique, from the collaborations with artists, designers and innovators to integrating tech within their products in collaboration with Avery Dennison. (re)boot recover discarded and dead-stock sports apparel and gear directly from the club’s equipment room, partnering with their global network of designers to create bespoke, one-of-one...

In this episode I talk to Anton about FC Internationale Berlin's football jersey the worlds first football jersey that is made out of Cradle to Cradle gold certified materials. From beginning to the end, Anton and the club have taken actions at every step of the product lifecycle from design, transparent production, reuse and eventual recycling. Anton hopes to bring the concept of circularity not...

To kick off Series 2 of the 5 Thread podcast we have a special bonus episode with Sam Taylor. Sam is the founder of the good factory and describes herself as A future-centric thought leader specialising in the delivery of circular and social compliance goals across the sustainable fashion industry. As a 3rd generation garment producer, she understands the realities of the sportswear industry and i...

To kick off Series 2 of the 5 Thread podcast we have a special bonus episode with Sam Taylor. Sam is the founder of the good factory and describes herself as A future-centric thought leader specialising in the delivery of circular and social compliance goals across the sustainable fashion industry. As a 3rd generation garment producer, she understands the realities of the sportswear industry and s...

In the fifth episode of the 5THREAD podcast, host Joanna Czutkowna welcomes guest Tess Howard to discuss the issues surrounding gendered kit and her campaign to change sportswear policy to enable greater participation by reducing barriers to play. Tess discusses her motivations for starting Inclusive Sportswear and her academic research on gendered sports uniforms and whether they are Practical, P...

In the fourth episode of the 5THREAD podcast, Joanna interviews Nicole Bekkers to understand what happens to excess kit in professional football clubs. Spoiler alert-most of it gets destroyed by incineration or shredding. They discuss the 'hidden problem' of the environmental impact of apparel within sports and Nicole stresses the urgency of the situation, sharing how FC88 provides an upcycling so...

In the third episode of the 5THREAD podcast, host Joanna Czutkowna talks to Leigh Burns about the development of women’s cricket brand Lacuna Sports, cricketwear designed for women by women. In this episode, they discuss why enabling access to empowering sportswear is crucial to enhancing the experiences of female athletes within sport. Aswell as the challenges, due diligence and compromises neede...

In the second episode of the 5THREAD podcast, Joanna talks to Louise Pullan aka The Oracle of Teamwear. Louise has held various roles within the sportswear industry, including kit operations specialist for Commonwealth Games England, and head of kitting out for the British Olympic Association, she now acts as a consultant for sportswear organisations. In this episode they discuss the importance of...

In the first episode of the 5THREAD podcast, host Joanna Czutkowna welcomes guest Lily Rice to discuss the product life cycle and environmental impacts of the sportswear industry from the initial design phase up until its disposal. Joanna and Lily cover a range of topics including starting and growing a sustainable brand in an ethical way, and if taking investment is a good idea. They discuss how...

In our series kickoff, we're joined by Lily Rice, aka The Sportswear Designer, covering sustainable design, entrepreneurship, investment, embracing failure, and tackling ACL injuries in women's sports. Next up, we chat with Louise Pullan, aka The Oracle of Teamwear, revealing the behind-the-scenes efforts to outfit teams for major events like the Olympics while considering sustainability impacts....