54&4

Business EN ↓ 3 episodes

A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion. In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.

Author

Episodes

54&4 - Brand Stock, traffic and metaphorical sailing 15.08.2025 36:11

From Lagos traffic and metaphorical sailing, to the power of consistent brand building efforts and marketing cheat codes- we cover it all in this chat with Tamara Ojeaga

54&4 - marketing, cooking and a vanishing brand 20.07.2025 33:00

We touch down in Accra, Ghana - from surfing to ice-cream and brands - we cover it all.

54&4 21.05.2025 36:44

Welcome to 54&4, a journey across 54 countries through the lens of the evergreen 4Ps of Marketing - Product, Price, Place and Promotion. We travel the African continent and talk to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and even a few surprises. No Passport or Visa required.