5 Minutes For Good

Danielle Finch introduces Equera, the first platform making community-based tourism online bookable. She explores how brilliant, authentic experiences run by operators across emerging markets have long existed but remained out of reach for global travellers. Equera is changing that, building the infrastructure that connects communities to demand, and in doing so restoring equity in travel for the...

Paul Conroy explores how Byway are encouraging travellers to rethink the way they move through the world. Travelling more sustainably and more responsibly doesn't mean compromising on the experience, in fact it's quite the opposite. Slow down, take the scenic route, and suddenly you're seeing more of the world, not less. The journey stops being something to endure and starts being some...

Pilar Herrero Gomez explores Catalonia's refreshing approach to tourism, one built on harmony, respect and genuine connection. She unpacks the strategy of positioning tourists as temporary residents, encouraging visitors to feel part of the communities they enter rather than passing through them. It's a mindset shift that benefits everyone, travellers who leave with richer, more meaningful...

Marten Lewis explores how Bluestone National Park Resort in Wales has become the benchmark for sustainability in the travel and tourism sector. He explains how the most innovative and imaginative initiatives don't just protect the natural world around them, but sit at the very core of how a business operates, and why that approach is one every business needs to be learn about and embrace.

Christian Verhounig discusses how Ambassador Cruise Line are future-proofing the way their Cruise Lines. From biodigesters and maritime coatings to their anti-whaling programme, he explores how innovation and efficiency are at the heart of everything Ambassador Cruise Line do. Because delivering an extraordinary holiday and protecting the marine world they are a part of are not two separate ambiti...

A little chit chat to set us off on Season 3.

Eliza Durnall unpacks the brilliant initiatives Kilroy are building to create authentic travel experiences for the 18 to 30 something adventurer. She explores why broadening your horizons as a young traveller goes far beyond the destination, and the very real benefits that kind of travel brings to the local communities they work with.

Emmanuelle explores how Eurostar is building an accessibility strategy fit for millions of travellers. She explains how disabilities aren't always visible, and why that makes inclusive design all the more important, sharing how Eurostar are putting systems and thinking in place to ensure every passenger, whatever their need, can travel with confidence.

Candice D’Cruz shares a leadership philosophy built on leading by example and lifting women up through real opportunities. From supporting women returning to the workforce to championing emotional intelligence and everyday kindness, she shows how thoughtful leadership creates space for others to thrive.

Andy Eastham explores how traveling alone has shifted from necessity to a conscious act of self-discovery. He explains how solo journeys foster courage, connection, and confidence, turning every trip into an opportunity for personal growth.

Hazel McGuire, Chief Marketing Officer at Intrepid Travel and Board Member of Travel by B Corp, shares her experience on Intrepid’s Women’s Expeditions - trips designed for all-female travellers, led by female guides and crew, and focused on connecting with local women-led businesses.

Justin Reid explores how travel can create meaningful experiences for both travellers and businesses. He reflects on the power of unbiased reviews to elevate small businesses and how the democratisation of travel experiences allows everyone to have a voice in shaping their journey. Whether it’s a quirky roadside eatery or a luxury dining experience, Justin shows how the little moments, memories, a...

Ling Lai takes us on a journey through Taiwan’s vibrant culture, natural landscapes, and sustainable travel opportunities. From bustling night markets and world-famous cuisine to serene mountain hikes and eco-friendly transport, Ling shares how Taiwan combines adventure, safety, and accessibility for all travelers. She highlights high-speed rail and shuttle networks that make city-hopping and expl...

Nick Pulley shares how responsible travel starts with careful planning and community consideration. He outlines the strategies his team uses to reduce over tourism across Asia - from steering travellers away from crowded hotspots to promoting off-season travel, local dining, and authentic experiences that benefit local communities.

Ruby James shares the vision behind the “Go West” campaign, encouraging travellers to explore Korea beyond the bustling capital of Seoul. From serene bamboo forests and green tea fields to historic towns and peaceful mountain temples, Ruby highlights the cultural and culinary gems of southwest Korea.

Spencer explains how Easia Travel works with local communities to create travel that feels grounded and authentic. Using a village near Pak Ou in Laos as an example, he shares how a traditional Laotian house was built with local artisans and why this approach gives travellers a truer sense of place while supporting the wider community.

Tom shares his passion for rail travel and its role in lowering our carbon footprint. From the Highland sleeper between London and Fort William to the dramatic Swiss route from Montreux to Chur, he highlights the journeys that offer something truly special. He also reflects on the nostalgic pull of historic train routes and his dream of retracing Patrick Leigh Fermor’s walk from the Hook of Hollan...

Clare talks about their initiative to encourage travelling in the low season. How to spread out tourism and stop over tourism. Starting in Kilimanjaro and ending in the Serengeti, Clare outlines how the Green Season creates a longer year-round benefit to the local communities and the unexpected benefits to the traveller.

We hear about the work of Gosh PR’s dedicated Green & Good team that support and grow sustainable tourism, especially in the space of women travelling solo and the very first travel guide for the LBGTQ+ community in the world. We also hear about the importance of how travel fosters a greater understanding and empathy.

Celebrating 30 years, Pauline, Marketing Manager for Bay Gardens Resorts, reveals just how important the local community is to family run Bay Garden Resorts. From working with schools, World Food Day, sport coaching and creating a scholarship programme that acts as a gateway for the local young people to enter into the travel industry.

Recorded shortly after Mitch took on the longest climb of Mount Everest in history that started in Dover and took 8 months and 240 days. This was a 13,000km triathlon, taking in 19 countries and ending on top of the world. It’s a journey that ended in a book that addresses how to survive the trials of everyday life!

Eleni takes us on a personal voyage through her 5-minutes For Good. The power of a holiday and the personal good it provides to our souls. How travel makes us aware of the world around us and brings down cultural barriers. Giving us space to contemplate our place in the world and the importance of personal change.

Founder of G-Adventures, Planetary Foundations, entrepreneur, pioneer and advocate for how travel can change the world. Bruce takes us on a journey through community tourism and how doing good needs to be more than just actions.