43% and Rising

How do you build a successful ‘squiggly’ career? Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business. She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an oppor...

How do you put the ‘good’ back into marketing? Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing. She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles. Our highlight: Helen talking to us about "Dopamine working" – actively making work e...

How do you take action against toxic personalities?  Jo Rogers, Founder of Client Success Matters, stepped away from agency life to found a consultancy that’s transforming client services teams to help agencies grow. She talks with us about why CS teams, largely led by women, go undervalued, and why agencies need to take action against toxic work cultures to retain their best female talent. Jo bel...

How do you find what you’re best at, and enjoy it too? Christine Olivas is the CEO and Founder of No Single Individual – a freelance agency like you’ve never seen before, combining the freedom of freelancing with the support of a team environment. She talks with us about the future of work, the cultural shifts between freelance and full-time working, and how to create safer spaces for women and no...

How do you redefine leadership in today's world? Sally Henderson, High-Stakes Leadership Mentor, climbed the ranks of the recruitment industry and founded a very successful business, before following her passion to start something completely new - working with leaders within the world's biggest brands and award-winning creative agencies. Known for her blunt honesty, she gives us her refreshing vie...

How do you PR the f*** out of yourself? Jo Arscott is Britain’s first black female creative director in advertising, having been adopted into a Welsh family and then living in London, Chicago, the Bible Belt, and the Middle East. She talks with us about Boy George and Magaret Thatcher, 1980s ladette culture, billion-dollar brands, film premieres, and guns in the office. Don’t miss this wild ride o...

How do you leave the ‘big city’ without sacrificing your career?  Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role. She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enoug...

Ahead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week... Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B. Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a more mu...

How do you build a brand around yourself? Isobel Cowell, Personal Branding Expert and Keynote Speaker , promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old. She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.  

Valerie Tranpunsky, Founder and CEO of Chatterboss , and also the author of Delegation Nation , began her career on the agency-side of marketing. She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.  

Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream , started out as a media assistant. She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.

How do you get everything you want from life and work?  Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising. She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career. Our working lives will naturally have slow moments, and by realising you’ve got plenty of time,...

How do women succeed in a working world designed by men? There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing. Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.   

How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the  world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo. ................... Find out more about Jul...

How do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires. ...............

How do you become comfortable with discomfort at work?  Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work. .............

How do you create a culture for creativity?  Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish. Please note: due to some technical issues on our end, the...

How do you ‘fake it til you make it’? Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.  ......................... Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/   Or check out Digitalof...

How do you ease off yourself, when you’re a perfectionist at heart? Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments. ............... You c...

How do you think advertising can embrace the sex lives of its audiences’?  Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out...

How do you know you’re still fulfilling your professional ambitions when life sends you in unexpected directions? Rebecca Morter, Founder and CEO of Lone Design Club, talks about how she was able to pivot her career and business to stay ahead in a market of changing customer attitudes. .............. Find out more about Rebecca and Lone Design Club here: https://lonedesignclub.com/pages/aboutloned...

How do you find more creative freedom when you have bills to pay? Weiwei Xu, Founder of Sprout and Roller, talks about her experiences making the leap from college to the world of work, taking risks in her career path and finding her feet as a first time founder.  ……………. Find out more about Weiwei's business Sprout: https://sprout.fun/     And about Roller, her new project: https://roller.works/we...

How do you bring your whole self to work when things at home are hard? Claire Ferreira, Founder of Mums in Marketing, talks about how to overcome a confidence crisis and believe in your own abilities. ……………. Find out more about Mums in Marketing: https://www.mumsinmarketing.net/  

How do you make the most of every challenge that comes your way? Georgina Gilmore, Founder of The B2B Marketing Expert, talks about how to stick to your guns, silence the critics and stay confident about what you bring to the table. ……………. Find out more about Georgina's business here: https://theb2bmarketingexpert.com/services  

How do you manage the rollercoaster that is running your own business?  Kristy McCarley, digital marketing specialist and Founder of Pure Firefly, talks with us about her empathetic approach to marketing, how to keep up with changing digital platforms, and why women entrepreneurs don't ask for funding.   ……………. Sign up to Kristy's event, Guess Less and Sell More : https://guesslessandsellmore.regi...