Avivah Wittenberg-Cox
4-Quarter Lives
You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters. elderberries.substack.com
Author
Avivah Wittenberg-Cox
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Bradley Schurman: Leveraging Age Diversity In Business 13.03.2024 40:57
In this episode of 4 Quarter Lives we tackle the complexities of longevity, ageing populations, and the evolving business landscape that accompanies these global shifts. While longevity science progresses at a breakneck pace, societal norms and economic structures lag behind, posing significant challenges. Avivah Wittenberg-Cox talks with demographic strategist Bradley Schuman. Together they take...
Michael Clinton : The Corporate Business Case for Longevity 06.03.2024 40:04
In this episode, Avivah Wittenberg-Cox talks with Michael Clinton, a visionary leader and former President, Marketing and Publishing Director of Hearst Magazines. They discuss the evolving workplace, the benefits of age inclusivity, and the transformative power of media in shaping societal views on ageing. Michael shares his perspectives on how businesses and content creators can contribute to a m...
Ann Francke: The Management Skill of Navigating Longer Careers 28.02.2024 39:36
In this episode of 4-Quarter Lives Avivah Wittenberg-Cox talks with Ann Francke, Chief Executive of the Chartered Management Institute, about the pivotal role of management skills in supporting and enhancing longer career spans. They uncover startling statistics, including that 82% of managers receiving no training upon promotion, resulting in what's known as "accidental managers", and the soberin...
Pedro Pitella: Why and How Sanofi Launched an ERG for Longevity 21.02.2024 36:47
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Pedro Pitella to explore the innovative work of global healthcare company Sanofi in fostering an inclusive work environment through Generations+, its intergenerational Employee Resource Group (ERG). Pedro is Head of People and Culture for Sanofi Brazil, and global lead for Generations+. The conversation explores the importance of...
Helen Tupper: Democratising Career Development 14.02.2024 47:08
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Helen Tupper, Chief Executive of Amazing If, a company redefining careers for individuals and companies. Together they explore the intricacies of career transitions during midlife and how organizations can support these changes. The conversation also delves into personal experience, highlighting the essential balance between work...
Professor Herminia Ibarra: What Got you Here, Won’t Get you There 07.02.2024 43:27
In this episode of the 4-Quarter Lives podcast, we delve into the intricate world of career transitions and identity change with renowned expert Professor Herminia Ibarra of the London Business School. As we navigate the realities of career shifts, Herminia shares invaluable insights on why these transitions often take years, not months, and the importance of managing expectations during this jour...
Victoria Tomlinson : Companies: Innovate! Value Your 50+ Talent 31.01.2024 31:58
Join Avivah Wittenberg-Cox in this episode of 4-Quarter Lives, as she sits down with Victoria Tomlinson, the innovative mind behind Next-Up. Next-Up is revolutionizing the way we think about retirement and the roles of older workers in today's workforce. We delve into the outdated concept of retirement, the challenges faced by older employees, and the importance of intergenerational working for su...
Richard Alderson: Want to Shift Careers? Talk to An Expert 24.01.2024 39:53
Welcome to Season 5 of 4-Quarter Lives, a podcast exploring the profound impact of longer lives and careers … on everything: countries, companies, couples and careers. Thanks for all your support and listening over the past year, we love all the feedback and reactions. Please keep it coming! In this season Avivah Wittenberg-Cox will start by investigating the scary, exciting and urgent topic of ca...
Avivah Wittenberg-Cox: 4-Quarter Lives: 10 Lessons from Season 4 29.11.2023 14:08
In this wrap-up episode to the latest season of 4-Quarter Lives, Avivah Wittenberg-Cox reviews the 10 fascinating conversations she has had over the last 10 weeks. Her discussions with Haleh Nazeri (World Economic Forum), Philip O’Keefe (Ageing Asia Research Hub) and Emi Kiyota (Singapore National University) explored the challenges presented by aging populations, at a regional and national level....
Sibylle Le Maire: Getting Longevity on the CEO’s Agenda 23.11.2023 41:33
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Sibylle Le Maire, Executive Director of the media group Bayard, based in France. She is the Founder and President of Club Landoy, which consists of 24 member companies and is focused on the impact of demographic transitions, aiming to bring out new approaches and innovative solutions for social progress. Today, a third of the French...
Dr Mona Mourshed: Confronting Corporate Ageism 15.11.2023 42:15
This week’s guest with Avivah Wittenberg-Cox on 4-Quarter Lives is Dr Mona Mourshed, the founder and CEO of Generation, a global non-profit organisation that prepares, places and supports adult learners of all ages into careers that are otherwise inaccessible, delivering sector-leading employment and income results consistently. Generation has recently worked with the OECD to publish a report on...
Lisa Edgar: Saga’s Window into Q3 Customers 08.11.2023 41:54
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Lisa Edgar from Saga, a British company which, since its creation over 70 years ago, has focused on services for the over 50s market. Its operations range from holidays, cruise ships and tours, to a wide range of insurance products, personal financial services and personal alarms. Its Saga Magazine has a monthly readership of over 1...
Dr Emi Kiyota: The Older Want to Care For Us (not the other way around) 01.11.2023 30:50
In this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Dr Emi Kiyota, Founder and director of Ibasho, an organization that facilitates the co-creation with elders of socially integrated, sustainable communities that value their elders. In Japanese, Ibasho means ‘A place where you can feel like yourself’. Emi Kiyota was born and grew up in Japan in a 4-generation household. She thought liv...
Michael Fossat: Getting Global Companies Future-Ready 25.10.2023 38:39
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Michael Fossat, head of Schneider Electric’s Future Ready program. With a 180-year history, Schneider is now focused on assisting and driving the energy transition to an electric and digital future. Yet this 150,000 strong company discovered that its 51+ employees (what Avivah calls Q3) weren’t as motivated and engaged as the rest. S...
Julie Miller: Women 50+: Drivers of the Global Economy 18.10.2023 29:22
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr Julie Miller, Director of Thought Leadership, Financial Resilience, at the American Association of Retired Persons (AARP). Dr Miller seeks to propel new conversations and cultivate partnerships that will challenge the status quo of longevity and empower people to have the financial and economic stability to live longer, healthier...
Haleh Nazeri: World Economic Forum Building ‘Longevity Literacy’ 11.10.2023 26:28
On this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Haleh Nazeri, Lead, Longevity Economy at the World Economic Forum. Earlier this year Haleh was responsible for the WEF’s report “Living Longer Better - Understanding Longevity Literacy.” Her work convenes senior executives from the financial services industry, key stakeholders from the public sector, and civil society leaders to promo...
Philip O’Keefe: Asia’s Challenge: Baby Busts, Ageing Populations & Male Cultures 04.10.2023 36:45
This week on 4 Quarter Lives Avivah Wittenberg-Cox talks with Philip O’Keefe, Director of the Ageing Asia Research Hub at the Centre of Excellence in Population Ageing Research (CEPAR), based in Sydney Australia. Asia is on an accelerated journey on so many dimensions. We’ve long watched its extraordinary economic growth. Now, we’re seeing it accelerating in other areas that in the past took far...
Lyndsey Simpson: Redefining Life, Work & Age 27.09.2023 34:35
This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Lyndsey Simpson, the founder and CEO of 55/Redefined , an organisation connecting the UK’s active over 50s with tailored products, services and advice spanning jobs, finance, and lifestyle. 55/Redefined’s mission is to end ageism – in both workplaces and society – and add ten productive years to life, while supporting over-50s to get w...
Season 4! The Next Workforce: The Older 20.09.2023 38:24
This week on 4-Quarter Lives I talk with James Root, Chair of Bain Futures. Part of consulting firm Bain & Co, Bain Futures focuses on future trends. Their new report is titled Better With Age: The Rising Importance of Older Workers . Why Work? The study asked some 40,000 people across 19 countries a simple but fundamental question: ‘why do you go to work?’. The report identifies six archetypes th...
Bruno Palier: Breaking Our Stereotypes of France, Retirement & Rebellion 05.07.2023 26:50
On this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Bruno Palier, Research Director at France’s elite Sciences Po University, Centre for European Studies and Comparative Politics. The common government response to ageing societies around the world is to have people work longer. But ‘people’ aren’t always in agreement, nor are companies always willing to keep them. The French protests a...
Nic Palmarini: Preparing for the 2nd Billion 28.06.2023 37:35
On this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Nic Palmarini, the Director of the UK National Innovation Centre on Ageing. NICA is based in Newcastle and was launched with £40 million investment from the UK Government and Newcastle University. The Centre's mission is to “add intelligence to ageing and longevity”, allowing the private and public sectors to tackle the opportunities...
Theo Kocken: Your Hundred Year Life 21.06.2023 32:14
On 4-Quarter Lives this week Avivah Wittenberg-Cox talks with Professor Theo Kocken, about his fascinating new film ‘Your Hundred Year Life’. Theo comes to the issue of longevity with a business and academic background. He is professor of Risk Management at VU University Amsterdam, founder of the Anglo-Dutch pension investment & risk management firm Cardano and chairman of the Cardano Developmen...
Luis Gallegos: Pushing to Protect Q4 14.06.2023 30:00
The guest on this week’s 4-Quarter Lives is Ambassador Luis Gallegos who, at 76, is as active and engaged as he has ever been in his long and extremely distinguished career. He is advocating for the adoption, by the United Nations, of an international Convention for the Rights of Older People. This follows his role as president of the U.N. committee that drafted the U.N.’s Convention on the Rights...
Charlotte Japp: Millennials Grow Up 07.06.2023 32:21
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Charlotte Japp. Early in her career, Charlotte noticed a huge gap between the 20-somethings she worked with and baby boomers like her parents. Older workers had decades of experience, but were forced to retire or start secondary careers due to ageist hiring trends. Her friends and colleagues wanted career mentorship, while her pa...
Roberta Katz: Gen Z, Explained 31.05.2023 47:35
Roberta Katz was involved in helping to establish the Distinguished Careers Institute program at Stanford University and has been a DCI advisor for many years. She is a Senior Research Scholar at Stanford’s Center for Advanced Study in the Behavioral Sciences (CASBS) and co-author of the book Gen Z, Explained: The Art of Living in a Digital Age (University of Chicago Press, 2021). In this podca...
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