Avivah Wittenberg-Cox

4-Quarter Lives

Society EN ↓ 127 episodes

You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters. elderberries.substack.com

Author

Avivah Wittenberg-Cox

Category

Society

Podcast website

elderberries.substack.com

Latest episode

Jul 9, 2026

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Episodes

Anuradha das Mathur: Strengthening the Next Generation in India 19.03.2025

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Anuradha Das Mathur, the founder of an original Management and Leadership programme in INDIA, dedicated to young women with ambition. Vedica Scholars is a pioneering leadership program that helps young women in India build sustainable, ‘break-free’ careers by refusing the cultural choice between work and family. This year, it’s celebra...

James R. (Bob) Hagerty: Tell Your Own Life Story – or Someone Else Will 12.03.2025

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with James R. (Bob) Hagerty, longtime journalist and obituary writer for The Wall Street Journal. After a 40-year career covering business and markets across New York, London, Hong Kong, and Paris, James found an unexpected calling - writing obituaries that capture the richness of lives well-lived. Through more than a thousand obituaries,...

Ruben Figueres: Everything You Always Wanted to Know About Longevity – The Movie 05.03.2025

In this week’s episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Ruben Figueres, co-Producer of the new film ‘Longevity Hackers’. The film follows Emmy Nominated Filmmaker Michal Siewierski (Food Choices, Diet Fiction, Takeout) on a journey to discover the latest research and science breakthroughs in the field of longevity and healthy life extension. Ruben talks about how an increasing...

Michael and Nancy Hodin: The Global Coalition on Aging 26.02.2025

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Michael and Nancy Hodin. Michael is Chief Executive of the Global Coalition on Aging (GCOA), while Nancy produces events for the Silver Economy Forum as part of the GCOA, while also running her own business as President of H&H Media. Together they discuss the significance of aging, longevity and the silver economy. Michael founded th...

Brian Clark: Entrepreneurship in the Longevity Economy 19.02.2025

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Brian Clark, Founder of the midlife personal growth newsletter Further , of the marketing services business Longevity Gains , and serial digital entrepreneur. They discuss how, after selling his hugely successful digital business Copyblogger in 2018, Brian took time out from his serial entrepreneurship to travel and reflect on hi...

Céline Abecassis-Moedas: Longevity Leadership in Lisbon 14.02.2025

This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Céline Abecassis-Moedas, Pro-Rector for Innovation and Entrepreneurship at Universidade Católica Portuguesa in Lisbon, Portugal, and Co-Director of the Longevity Leadership Program at Catolica. As becomes clear during their conversation, her fellow director on this program is Avivah Wittenberg-Cox! Not surprisingly their conversation fo...

Dr Niobe Way: Culture, Capitalism and The 'Boy' Question 06.02.2025

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr Niobe Way, Professor of Developmental Psychology at NYU and author of Rebels with a Cause: Reimagining Boys, Ourselves and Our Culture . Her groundbreaking research has transformed how we understand boys, friendships, and the very human need for connection. In Rebels with a Cause she distils four decades of research to uncover...

Katja Meier: Can a TV Series have a 59-Year Old Heroine? 29.01.2025

In this first episode of Season 8 of 4 Quarter Lives, Avivah Wittenberg-Cox talks with Katja Meier, writer and founder of Zenka Films. Katja is on a mission to build a media world where not only female-driven content is the norm, but where female heroes above the age of 50 are no longer the exception. She and Avivah discuss the TV series Katja has developed about a 59-year-old woman who inherits a...

Suzanne Noble: Sex in Q3, The Intimate Details 20.11.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Suzanne Noble, host of the podcast Sex Advice for Seniors and co-creator of Startup School for Seniors.   Suzanne has become a prominent voice on relationships for older adults through her podcast, TikTok and media appearances. She and Avivah discuss some of the key relationships and sexual issues older adults may face, from erectile d...

Alan MacIntosh: The Rise of Age Tech Investing 14.11.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Alan MacIntosh, Founding Partner in AgeTech Capital, a purpose-driven private market investment firm focused on innovative & affordable technology solutions for healthier and fulfilling ageing. They discuss the dramatic rise of the longevity economy which, in the USA alone, is projected to triple from $8.3 trillion to $26.8 trillion by...

Amanda Philpott: Are Your Ears Longevity-Ready? 30.10.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Amanda Philpott, the co-founder and CEO of eargym. They discuss hearing health and how hearing loss is strongly correlated with cognitive decline and risk of dementia, yet is often overlooked in preventative healthcare. Amanda explains how early intervention can significantly improve quality of life as we age, and in particular reduce...

Deirdre Wafer: LinkedIn’s Focus on the 40+ 23.10.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Deirdre Wafer, Global Co-Chair of the Wisdom Employee Resource Group at LinkedIn. They discuss how to navigate the many intricacies of careers, the pivotal nature of transitions, particularly later in careers, and the role that the Wisdom ERG plays at LinkedIn.  Deirdre Wafer is Global Co-Chair of the Wisdom Employee Resource Group at...

Michael King: Talking Relevantly to Q3 Customers 17.10.2024

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox speaks with Michael King, Managing Director of Senior Response, one of the UK’s first and only client contact management services dedicated to the over-50s market. Established in 2001 Senior Response manages client contact communication, by phone, SMS, email, post, and webchat on behalf of clients.  Michael shares his professional journey,...

Tina Backhouse: Straight Talk on Women’s Health in Q3 09.10.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Tina Backhouse, the General Manager in the UK of Theramex, a global speciality pharmaceutical company focused on supporting the health needs of women at all stages of life. They discuss the particular health needs of women, particularly as they age, the need for women to monitor key health metrics post menopause, the specific risks of...

Nick Viner: Creating Q3 Communities 02.10.2024

This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Nick Viner, co-Founder and Director of Circle Square — a membership community for individuals over 50 focused on positive ageing, personal growth, and purpose in the third quarter of life. Nick shares his insights into creating a vibrant community for people moving into new life chapters, offering a rich programme of curated events, tru...

Lindsey Beagley: From Lifelong Learning to Redesigning Higher Ed. 25.09.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Lindsey Beagley, Senior Director of Lifelong University Engagement at Arizona State University. They discuss the growing interest of universities to re-design themselves for the new age of longevity, engaging with people throughout their lives rather than just as the outset. Lindsey describes how Arizona State University is doing so in...

Graham Heddle: Transforming Careers with AI 26.06.2024

In the latest episode of 4-Quarter Lives Podcast, Avivah Wittenberg-Cox talks with former private equity partner Graham Heddle about the opportunities to use AI as a tool for personal reinvention.  They discuss Graham's own journey of career transition and how he harnessed the power of AI, particularly ChatGPT, for personal growth and exploration. Graham shares his insights on using AI as a co-int...

Anne Thevenet-Abitbol: Too Young to be Old 19.06.2024

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Anne Thevenet-Abitbol of French food giant, Danone.  Anne shares her insights on ageing, digital communication and the necessity of generational collaboration in today's workplace. She talks about the philosophy behind ageing without becoming 'old' and how personal and professional growth doesn't stop at any age. They discuss how...

George Ploubidis: The Rise of ‘Generational Health Drift’ 12.06.2024

In the latest episode of 4-Quarter Lives Podcast, Avivah Wittenberg-Cox delves into the fascinating world of longitudinal studies with George Ploubidis, Professor of Population Health and Statistics at University College London. George offers invaluable insights into how these studies shape our understanding of health, economic circumstances, employment, family life and wellbeing across the life c...

Adrita Bhattacharya-Craven: The Longevity Economy Through an Insurer’s Lens 05.06.2024

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Adrita Bhattacharya-Craven, the Director of Health and Demography at the Geneva Association. This association is a leading think-tank exploring the issues the insurance industry faces and researching how insurance can contribute to a better world. Not surprisingly the insurance sector is ever more aware of the implications of ageing so...

Peter Hinssen: Longevity Meets Innovation 29.05.2024

In this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with serial entrepreneur, renowned speaker and prolific author Peter Hinssen about his ideas on innovation and longevity, and perspectives on reinventing oneself.  Peter has a unique background combining technology, entrepreneurship, leadership and storytelling. He believes constant reinvention is key for both companies and individuals to...

Tim Parr: Tapping the Q3 Consumer Opportunity 22.05.2024

In this episode of "4 Quarter Lives," Avivah Wittenberg-Cox talks with Tim Parr, CEO of Caddis, to explore his multifaceted journey from a serial entrepreneur in the action sports industry to revolutionizing how we perceive ageing through his innovative eyewear company focused on the Q3 demographic. Tim shares his insights on midlife reinvention, the importance of authenticity in marketing, and wh...

Martin Frölander: Tech meets Midlife Transitions 15.05.2024

In the first episode of Season 6 of 4-Quarter Lives , Avivah Wittenberg-Cox talks with Martin Frolander, the Founder and Chief Executive of Junoverse, a company with a mission to reimagine the future of seniors through the most comprehensive retirement platform yet built. Their conversation delves into Junoverse's three integrated platforms: Ready, Go, and Connect, each tailored to different stake...

4-Quarter Lives: Lessons from Season 5 Conversations 05.04.2024

In this episode of 4 Quarter Lives, Avivah Wittenberg-Cox summarises key points from the fascinating conversations she has had with a wide range of experts across the Season 5. Her aim this season was to dig deeper into the midlife transition issue, how to prepare people for longer careers, more change and the need for real longlife learning. She started with Richard Alderson of Careershifters and...

Andrew Scott - The New Longevity Imperative 27.03.2024

In this final episode of Season 5 of 4-Quarter Lives, Avivah talks with Professor Andrew Scott about his new book, The Longevity Imperative , and the profound implications of increased lifespan. Andrew distinguishes between the first and second longevity revolutions, highlighting the shift from surviving childhood to redefining the ageing process itself. He emphasizes the imperative for cultural a...

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