4 Day Weekends: Sacred Marketing & Magic

Have you ever looked into a window to try to see what’s going on inside? You can see a few things, but you miss so much more!  This is the process many entrepreneurs take when they begin to create a course. They might attend a free webinar or download a checklist, which is just a quick peek at a more involved process. It's like looking at it through a window. If they really want to see the wh...

Trust me when I tell you that you want your course to be a fine dining experience, not an all-you-can-eat buffet. Let me explain:  One of the biggest mistakes course creators make is putting too much content into their courses. While it might seem like this adds value, the result is that your students feel like they need to sample everything--and they might miss the BEST dish (the one that gi...

A little clarification here, a design tweak there, a different word choice…  There are so many little bits and pieces that go into creating and selling online courses! Each one might seem insignificant when you’re putting together the whole thing, but in all my years coaching course creators I’ve noticed that those little pieces can make a HUGE difference. They can even be the deciding factor...

I love that having a coach is becoming mainstream these days. Coaches are such an important asset whether you’re an elite athlete, business owner, or simply trying to get more healthy! And for good reason. In today’s episode, we’re talking about 4 main reasons why working with a coach, mentor, or a mastermind group is the best way to create a stellar course that sells.  It lets you stay in yo...

Working a regular 8-5 job never worked for me. I have always wanted more for life than the work-sleep-work-sleep pattern.  In this episode, I share some of the backstory about why I started my business. Then, I get into the details of how I fit all of my work into just 12 hours a week and I give you a roadmap for how you can do it, too! Related Links Join the Courses for Coaches Facebook grou...

Wouldn’t it be nice if you had exactly the right words to explain to potential customers why your course is so necessary? Actually, if you do your homework and really understand who your ideal customer is and the problems that he or she is facing, it’s not that hard. I call it magic messaging because it works like a charm! Listen to the full episode to get clear on your message and articulate it i...

I'm preparing to launch my Make Money Mastermind program for coaches and entrepreneurs who want to replace some (or all!) of their income with online courses.  I really want you to understand what we do in the program, but instead of telling you, I thought I should just pull back the curtain to let you experience it for yourself. So, for today's Work Less, Make More episode, I'm sharing a bit...

I’m excited to welcome Meredith Newlin, a full-time educator and book coach for educators, back on the podcast today. I’ve coached Meredith for a couple of years now, and this is the year things have really taken off for her. She shares why she thinks that is and what advice she has for other new entrepreneurs.  Related Links The Transformed Teacher https://www.thetransformedteacher.com/ Join...

Not sure if you're ready to commit to coaching? Neither was today's guest, a yoga teacher + course creator who also happens to be my virtual assistant, Erica Rodefer Winters. She shares about her reservations in joining my Make Money Mastermind and how the decision helped her launch a new course and propel both of her businesses forward. Related Links Spoiled Yogi  http://www.spoiledyogi.com...

Everyone is online these days--and that means lots of opportunity for course creators! But it also means more competition, too. In today’s episode of the Work Less, Make More podcast, I’m sharing my best tips for making sure your course stands out so you don’t get lost in the huge pool of courses available today. I cover:: How to make sure you’re staying relevant in 2021. Keeping up with shifts in...

Why do I teach my clients to sell their course BEFORE they spend time creating all the content? In today’s episode, I’m sharing the thought process behind why you should sell your course before you build it! Things like... *You’ll know that it’s a proven topic and people are willing to invest in.  *It creates built-in accountability  *Your students will get better results for your client...

If you can't sell your online course, it's probably for one of several reasons. One that’s far too common is that you never finished it to start with!  In this episode, I share 3 things it could be and give you some practical solutions so you can finally start seeing some results from your hard work. Related Links Come to Work Less, Make More Virtual Join the Courses for Coaches Facebook grou...

I know a lot of entrepreneurs who build their lives around their businesses. I started my first business when my daughters were 7 years old, and ever since I've built my business around my LIFE. That means I schedule my work around the other things I want to do--from family time to travel and vacations! In this episode of the Work Less, Make More podcast, I'm sharing what that looks like for...

Most people become entrepreneurs because they want to do more of what they love, NOT because they enjoy all the admin tasks that come with running a business. Today’s guest, Erin Taylor, helps business owners eliminate the "busy" work, streamline processes, and work on time management techniques. In this episode, she shares a little about that process, why it’s important, and how it provides her c...

Today’s guest, Patty Farmer, is a whiz at everything marketing, media, and money! In this episode, she shares so many really insightful tips and ways to get your course (or other product or service) out there in front of the right people. I learned so much from Patty, and I know you will, too. Resources and Related Links Marketing, Media, & Money Magazine Marketing, Media, & Money Podcast...

If you’ve ever felt overwhelmed by the financial part of owning a business, today’s episode is for you! Nicole Peterkin Morong is a certified planner who helps clients reach their financial goals more efficiently and with less stress through financial planning, advice, and accountability by keeping their financial resources and decisions aligned with those goals and their ideal lifestyle. She’s sh...

Today, we're talking about creating freedom and flexibility in your business. It all starts with having a clear vision of what you're creating and why--and then sticking to the boundaries that you've created to make it possible. I'll also share why online courses can be a key piece of your strategy to find more freedom and flexibility in your business and life! Related Links Join the Make Money wi...

Business doesn’t have to be complicated. As today’s guest Dana Pharant explains, it can be as simple as getting reconnected to who yourself and your purpose. Here’s an overview of our discussion: - How growing up in a cult and being a former Dominatrix has defined her and her approach to business - Why you need to get reconnected with who you are and let go of the need to do everything “right” -Wh...

In this episode, I'm breaking down three ways to find people who are interested in your course offering or group coaching program. Here's an overview. 1 - Start from the beginning by creating something they NEED. 2 - Use words that paint a picture of what your ideal clients are looking for 3 - Make sure to get it in front of enough people! Related Links Join the Make Money with Courses Facebook gr...

There are so many benefits to tapping into your creative side--especially if you’re an entrepreneur or small business owner. As today’s guest, Minette Riordan, reminds us, creativity can bring more joy to your life, help you troubleshoot problems that arise, and give you an outlet to help you relax and relieve stress. Not to mention, if you’re a course creator, creativity can help you see things i...

Say this with me: “I am a creative.”  These four little words recently marked a huge shift for me. This episode of the Work Less, Make More podcast is all about tapping into your creativity and bringing it into your business + all the the unexpected benefits of that. Enjoy! Enroll in Courses for Coaches Join the Make Money with Courses Facebook group  About Donna Ashton Donna Ashton is a...

If there’s one thing that online entrepreneurs find confusing, it’s how to use advertising to leverage your business. If you do it well, it could make all the difference. But, if you don’t know what you’re doing, it’s all too easy to waste your money. That’s what today’s guest, Tara Zirker, founder of the Successful Ads Club, wants to help you avoid. She gives tons of great tips and insights in th...

Raise your hand if you’ve ever purchased a course, but never quite finished learning all the material. I know I have! I had good intentions, but when it came right down to it, I just wasn’t as committed enough to sit down and get through it. This is just one of the reasons why I love premium courses. When there’s some accountability and interaction built into a course, most people are more likely...

I’m excited to be talking with Carolin Soldo this week. Carolin is a Business Growth Expert and creator of Scale Academy and Powerhouse Business, where she leads powerful business owners to success with ease. She helps her clients reach new heights in their businesses and live more happy, fulfilled lives, too! I really appreciate her approach to building a business that you love, and I know you wi...

"If you build it they will come." But will they really? Today's episode is all about busting one of the most common myths I hear from people who want to create online courses. Unfortunately, most people can't simply create a course, put it online, and wait for the sales to start rolling in. It's time for a reality check. It takes research, understanding what your ideal client really values, and co...