29 Minutes of Marketing Grit

Gen Alpha isn’t the future of marketing; they’re already influencing it. In this episode, we turn the mic over to the most honest focus group you’ll ever meet: Gen Alpha kids, ages 11 and 12. These digital natives are growing up swiping, streaming, gaming, and shaping household purchases, and by 2025, tweens are expected to influence more than $500B in global spending. So instead of guessing what...

Amie sits down with Terra Chamberlin, Director of Client Service. With two decades of experience leading accounts at top global agencies, Terra knows what it really takes to create smart, seamless, and successful client-agency partnerships. From building trust to navigating tough conversations, she shares what great client service really looks like—and why it’s so much more than just “keeping the...

Meet Leyla Lewis, E29’s newest team member, who joined the agency straight out of college. Perfect for students, recent grads, or anyone curious about the realities of agency life, this conversation offers a behind-the-scenes look at what it’s really like to transition from the classroom to the fast-paced world of clients and campaigns. Leyla shares with Amie her honest take on starting her first...

This episode dives into one of the biggest shifts in retail and digital media: Retail Media Networks. From Amazon to Walmart to Target, RMNs are transforming how brands reach shoppers. Crystal Vincent, Associate Director of Client Experience at Goodway Group, joins the conversation to break down how these networks work—and how brands are using them to win. With deep expertise in retail media strat...

What happens when you give a college intern full ownershipof a podcast launch? If you're lucky, you get Ella Crovetto. In this episode of  29 Minutes of Marketing Grit ,host Amie Stanley sits down with E29 Marketing’s Summer Intern, Ella Crovetto—the driving force behind the launch of this very podcast. From research and scripting to scheduling and rollouts, Ella brought the  grit  to life in...

Amie Stanley sits down with Suse Barnes — seasoned Digital Marketing Specialist and Professor — for an insightful conversation about the ever-evolving world of SEO. Together, they cut through the noise to explore what truly works (and what doesn’t) in 2025, especially as AI continues to transform search. From essential tools and strategies to questions, this episode is packed with practical tips f...

How do you build a brand that truly lives its values—from the inside out? In this episode of 29 Minutes of Marketing Grit, host Amie Stanley sits down with executive leadership coach and culture whisperer Candra Canning, Founder and CEO of Live Bright Now, to unpack the real work of building connected, courageous, and high-performing teams. Amie and Candra explore how culture isn’t just a vibe—it’...

In the first ever episode of 29 Minutes of Marketing Grit, E29’s summer intern asks CEO, Founder & Host Amie Stanley some questions to introduce the voice behind the show and delve into what grit really means in the world of marketing. Amie has over 25 years of experience in marketing, has built an award-winning female-led agency, and has been wanting to launch E29's very own podcast forever....