24 Hour Business Plan Podcast

Strategy is about choice. We discuss how many goals a business should set each year, how to prioritise competing initiatives, holding teams accountable, and engaging the whole organisation in delivering the business plan.

Is your product or service offering ready for the next three years? Andrew examines how to assess existing products, decide when to withdraw them, develop new ones, and apply pricing strategies that support growth.

Strong client relationships drive long-term success. This episode explores how to maintain those relationships, build effective account plans, identify growth opportunities through reviews, and measure the strength of client engagement.

Growing businesses face operational challenges. We discuss how to strengthen systems, processes, and meeting rhythms across HR, finance, sales, project management, supply chain, and logistics - and how automation and AI can support efficiency.

Marketing is evolving rapidly. In this episode, Andrew sets out what your marketing should aim to achieve, how to apply the 4P's, the role of owned, earned and paid marketing, and how to balance brand building with lead generation.

Execution is where the rubber hits the road. We identify the critical areas to manage - marketing, new business, operations, product, client relationships, partnerships, talent, and financial performance - and show how to deliver consistently across each.

Culture is a broad concept that is often difficult to define or "catch." We break down the three essential pillars of culture - behaviors, systems and processes, and symbolism - and explain how to personify your values to ensure they are simple, memorable, and underpin your entire business strategy.

Business growth comes from five key areas. Andrew breaks down each of the growth options available - whether to expand your product or service range or double down on the core - and explains how to choose the right approach for your strategy.

Purpose, mission, and vision are often confused. In this episode, Andrew explains the difference between them, what makes vision statements effective, why purpose matters, and how these essential statements contribute to business growth and direction.

Competitors provide valuable insight for your strategy. Andrew details how much time to spend on competitor analysis, what to focus on when reviewing their actions, and whether you can truly differentiate your business from theirs.

Every strong business plan starts with understanding the market context. Andrew outlines what to include in your market analysis, the level of detail required for your customers and clients, and why this is an essential step to shape your strategy.

Do I even need a business plan? In this first episode, Andrew explains the value of business planning, the key elements every plan should include, whether a SWOT analysis adds real insight, and the essential factors most plans overlook.