21st Century Entrepreneurship

Dr Peter Kevorkian is a chiropractor, educator, international speaker, and President of Life Chiropractic College West. We spoke about why he believes chiropractic care belongs in proactive health, not only crisis care. He argues that more people are moving away from waiting for pain, illness, or breakdown before caring for the body, and toward asking how they can become healthier, stronger, and m...

Peter Murphy is the CEO and co-founder of Pocket Prep, and we spoke about how failing the same certification exam twice by one point became the starting point for a 15-year software business. A former aerospace employee, Peter was trying to advance his career through a difficult supply-chain credential when he scored 299 twice on a test that required 300 to pass. That moment changed his view of pr...

Reza Rahman is the co-founder of AVA Finance, and we spoke about why so many American households are drowning in debt, financial stress, and credit confusion. He started the company six years ago with two co-founders after seeing two problems: consumer debt growing toward $18 trillion, and a financial system that “was not built for humans.” The turning point was recognizing that most people are ex...

David Liddle is a conflict resolution expert, culture adviser, author, and founder who has spent 25 years helping organizations move from toxic teams and formal grievances toward healthier, higher-performing workplaces—and we spoke about why culture is not “words on a wall,” but the operating system behind scale, growth, and performance. David explains that many workplace problems leaders lose sle...

Frederick Fisher is a 51-year insurance professional, author, educator, and expert witness, and we spoke about why insurance often fails at the exact moment people expect it to work. He explains why claims-made policies can be “very, very, very dangerous,” and why the real insurance product is not the policy document but the way a claim is handled when something goes wrong. The turning point in th...

Todd M. Villarrubia is a 30-year tax attorney, estate planning expert, and exit planning advisor, and we spoke about how high-income entrepreneurs can reduce taxes, protect assets, and plan wealth before a sale, lawsuit, divorce, or death forces the issue. His focus is simple: entrepreneurs spend years building wealth, but as they grow, “the protection of that wealth becomes even more important.”...

Miriam Schulman is the author of Artpreneur , founder of the Artist Incubator program, and a longtime artist and business coach, and we spoke about how creatives can build profitable businesses without underpricing, chasing social media, or waiting to feel ready. After starting on Wall Street and changing direction after 9/11, Miriam realized she was not living her purpose and began applying “time...

Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, and we spoke about why small business owners struggle to be found online without spending heavily on ads. He explains that most plumbers, landscapers, doctors, architects, and local operators do not have time to study SEO after work, and that many...

Saahil Mehta is a business owner, mountaineer, and coach, and we spoke about redefining success after realizing that the version he had been chasing was not truly his. By 36, he had grown his net worth fivefold, built businesses across two continents, owned the Porsche, the villa, and the lifestyle—yet still felt hollow. The turning point came after a near-fatal car crash and his wife telling him...

Evan Marks, Founder @ M1 Performance Group, is a former Wall Street hedge fund professional and mental performance coach, and we spoke about how high performers make better decisions under pressure instead of simply reacting. After 25 years on Wall Street, Evan now coaches traders, portfolio managers, CEOs, entrepreneurs and athletes, including NASCAR drivers, on what separates the best from the m...

Dr. Irena O'Brien is a cognitive neuroscientist and founder of the neuroscience school, and we spoke about how the brain shapes change, leadership, energy, and performance before we are even consciously aware of it. Her work helps coaches and helping professionals understand why “the brain's first job is survival” and why change often fails when we treat it only as mindset, motivation, o...

Zack Tomlin is a former founder who spent 12 years building and exiting a business, and we spoke about why most business advice doesn’t actually work for individual leaders. He’s also the author of Craft: The Expedition of Business , a book he repeatedly referenced throughout the conversation as a practical guide to mastering decision-making, leadership, and the craft of business. His core argumen...

Guffy Wright is a risk advisor and sales leader at The Mahoney Group, working with entrepreneurs and large companies in scale mode. We spoke about how to make high-stakes decisions when millions are on the line. His work sits at the intersection of insurance, strategy, and human behavior—helping leaders think beyond price and into consequences, especially “on their worst day” and their best. A tur...

Dave Munson is the founder of a global leather goods company Saddleback Leather Co., and we spoke about how he built it from nothing, nearly lost it multiple times, and ultimately learned how to run a healthy, profitable business. His journey includes sleeping on the floor in Mexico, being stolen from “millions of dollars several times,” and almost going out of business—experiences that forced him...

Alec Broadfoot is founder and CEO of VisionSpark and author of Hiring Your Right #2 Leader. We spoke about why most entrepreneurs fail to hire the right number two—and how to fix it using data instead of gut instinct. His turning point came after building a profitable company with great service but disastrous hiring results, where “we were actually firing about 7 out of 10 people.” Everything chan...

Jon Ostenson is a franchise consultant and former corporate executive, and we spoke about how people can enter business ownership without a “million-dollar idea” by leveraging franchising—especially beyond fast food. After years in corporate, he “always had the desire to build my own empire instead of someone else’s,” but lacked a clear starting point. His turning point came when he discovered non...

Dr. John Scott is a former astrophysicist turned serial entrepreneur, and we spoke about why most innovation fails—and how to systematically flip those odds. After earning dual PhDs and spending over a decade in academia, he walked away from a tenured position after realizing that entrepreneurs “were having a lot more fun and satisfaction… than me writing equations on a blackboard.” That turning p...

Rob Braiman is a serial entrepreneur who has built 10 companies and advised thousands of business owners, and we spoke about why most businesses plateau—and how to break through those ceilings. Over 30+ years, he’s seen the same pattern repeat: founders start strong, but growth stalls as they remain the bottleneck, “wearing too many hats” and keeping control instead of building real leadership str...

Nate Amidon is a former United States Air Force officer, former C-17 pilot, and CEO of Form 100 Consulting, and we spoke about why many companies execute well at small scale but begin to fail once complexity increases. His core argument is simple: a great idea is not enough—“if you have a great business idea, but you can't execute on your great business idea, then it doesn't really matte...

Brett Penager is an entrepreneur, former wrestling coach at Olympic level, and co-builder of a multistate healthcare business that grew beyond $100 million, and we spoke about what it actually takes to fail repeatedly, learn precisely, and eventually build something measurable at scale. His story starts unusually early: in sixth grade, after hearing Earl Nightingale ask, “Why do people become who...

Peter Holtz is a CPA and certified tax planner with nearly 40 years of experience, and we spoke about why most entrepreneurs misunderstand taxes, profits, and the real role a financial advisor should play in growing wealth. Rather than acting as what he calls “box fillers,” accountants who simply submit returns, Peter focuses on helping business owners understand their numbers and build what he ca...

Julie Wilson is a Canadian family physician and healthcare entrepreneur, and we spoke about how she built one of the largest primary care groups in British Columbia by redesigning work itself to eliminate burnout instead of accepting it as inevitable. During the pandemic, when clinics were closing and healthcare workers were overwhelmed, she saw an opportunity to rethink the system—creating workpl...

Bo Jacob is a CPA, investor, and entrepreneur, and we spoke about his book Unstuck Economics: How Ordinary People Turn Smart Hustles into Real Wealth and the practical path to financial freedom in a world where the old career blueprint no longer works. He argues that many people feel trapped because “the blueprint that we saw a long time ago… has changed,” with unstable careers, rising costs, and...

Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better , and we spoke about how understanding buyer behavior can dramatically improve sales outcomes. After sitting on both sides of the table — buying for major UK retailers like Boots and Tesco and later selling into them — she developed a structured approach to decode what truly d...

Julius Lassalle is an international executive coach, leadership consultant, and embodiment trainer, and we spoke about how founders and C-level leaders can sustain performance without sacrificing well-being. After building his career in high-performance environments—including management consulting and a global tech organization—Julius hit what he now describes as a burnout turning point, realizing...