20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Every week another AI tool claims it just killed an industry. This episode skips the hype and tests two platforms actually worth a look: Ploy, the autonomous marketing platform from Webflow co-founder Bryant Chou, and Ship Studio, the agentic builder that keeps you hands-on. Chapters: (0:00) AI fatigue and the disruption hype cycle (1:03) Ploy, the 27 million raise, and Bryant Chou (3:00) What Plo...

Framer 3.0 turns the website builder into an agent-driven design tool, and it changes how B2B SaaS teams move from idea to live site. The Noco team breaks down what the agents actually do, where Framer pulls ahead of Webflow, and how the designer's job shifts from building every page to directing the work. Chapters: (0:00) Framer's quiet comeback and the 3.0 launch (2:50) Agents everywhere...

Framer is moving fast into territory that used to belong to multiple tools. What started as a design-first builder is now pulling in analytics, personalization, and CRO workflows into one place. Leonardo Zamboni and Jelle Bot break down the latest updates and what they actually change for designers and SaaS teams. Instead of stitching together tools like Google Analytics, custom scripts, and A/B t...

Big players like Stripe and Shopify walk in with instant brand recognition that lets them skip the heavy "what we do" explanation most startups need. Leonardo Zamboni and Jelle Bot still had fun putting them all through the same first-principles test: clarity of value, visual hierarchy, and interaction quality, no free passes for anyone working in B2B SaaS. The results show how even hous...

Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up. The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay...

Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons. Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed. Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4). Botto...

Framer is rising fast as a design-first tool for startups, while Webflow remains the enterprise standard for scalable builds. In this episode, Ian, Leonardo, and Daniel from Noco break down the real differences between the two platforms and how SaaS companies should choose based on stage, team, and growth goals. They discuss how Framer gives momentum and Webflow gives longevity – and why the smart...

Jelle Bot and Leonarde Zamboni show how Figma Make adds real motion and interactivity to design systems. Instead of static visuals, designers can now present early-stage prototypes that feel alive, helping SaaS teams validate UX and interaction decisions before development. They discuss how this workflow fits Noco’s productized design approach and why motion design matters for B2B SaaS websites bu...

Yar and Daniel revisit some of Webflow’s biggest feature releases that quietly disappeared. They discuss what happened to Logic, Users, and eCommerce, why these features were discontinued, and how Webflow’s focus on AI might have influenced that decision. They also highlight what has worked, such as apps, components, and variables, and how these updates have created new opportunities for designers...

In this episode, Yar and Daniel break down the most important takeaways from Webflow Conf 2024. The focus is not on shiny new features, but on how these updates can actually help SaaS companies and marketing teams build faster, analyze better, and scale smarter. Chapters: (0:00) Opening thoughts and first impressions of Webflow Conf (1:25) AI as the central theme of the conference (3:10) How AI SE...

Design systems are the backbone of scalable SaaS websites. In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files. Chapters: (0:00) Intro and Leonardo’s background (1:15) Why structured design matters (3:05) How Figma variables work in practice (4:45) Benefits for developers and ma...

In this episode, Ian and Yar break down the frameworks that shape modern Webflow builds: Client First, Lumos, and beyond. They discuss what frameworks actually do, why naming conventions matter, and how these systems impact scalability, accessibility, SEO, and developer collaboration. You’ll hear real-world stories of Lumos updates disrupting projects, why Client First remains the industry’s “safe...

In this episode, Yar and Daniel dive deep into Webflow’s new GSAP UI, exploring its capabilities, limitations, and how it changes animation workflows for developers. They share insights on where the native tool excels, when to fall back on custom code, and how to blend both approaches for advanced results. You’ll hear real-world feedback on breakpoints, performance considerations, and dynamic CMS...

If your B2B SaaS website isn’t built for AI discovery, you’re already behind. In this episode, Ian and Yar explain how Webflow’s new LLM.txt update helps you rank in AI search tools like ChatGPT and Perplexity and what steps SaaS teams should take right now to get ahead. You’ll learn how to structure your content for crawlability, prioritize key features, and optimize for LLM visibility. Plus, tho...

Big Webflow updates just dropped, and we’re breaking them down. From native scroll and click maps to GSAP powered interactions, Ian and Yar dive into what’s changed, what it means for devs and designers, and how it impacts your CRO workflows. The highlight? Webflow Interactions is now powered by GSAP, the industry standard JavaScript library for high performance animations. You now get full timeli...

Webflow’s new MCP (Model Context Protocol) is here, and it’s not just hype. It lets AI agents like Cursor and Claude directly interact with your Webflow projects. That means creating, editing, and managing CMS collections using natural language prompts. No manual clicking required. In this episode, Ian and Yar break down what MCP actually does, demo real workflows in Cursor, and explain why this s...

Design-to-dev just got an upgrade. In this episode, Ian and Yar break down Webflow’s latest Figma integration update. If you're building high-performance marketing sites in Webflow, this is what works, what breaks, and how it fits into a fast-moving SaaS workflow. Chapters: (00:48) Webflow’s Figma Integration vs. Framer (02:55) Yar’s verdict: better for syncing styles, still not Framer (04:42)...

Edge Impulse getting acquired by Qualcomm isn't just a milestone for them. It’s a perfect example of the journey we want every Noco customer to take. From seed stage to scale, we’ve worked with them across four years of rapid growth, helping them stay fast, flexible, and conversion-ready at every step. This episode breaks down what that kind of partnership looks like. A high-performing, scalab...

In this episode of 20 MINUTES with Yar & Ian, we put Webflow's AI Site Builder to the test and compare it with Framer and Relume. Webflow is pushing AI features, but does it actually deliver? Chapters: (0:00) Intro: Testing Webflow’s AI Site Builder (2:08) Who is Webflow really competing with? (4:28) Webflow AI vs Relume AI: Side-by-side comparison (7:29) First impressions: Does Webflow AI...

In this episode of 20 MINUTES with Yar & Ian, we explore how Cursor AI is changing the game for Webflow development. From GSAP animations to custom Webflow apps, Cursor allows developers to write, test, and implement code faster than ever, without constantly switching between tools. This episode is packed with insights on how AI can streamline development and take your projects to the next lev...

In this episode of 20 MINUTES with Yar & Jelle, we explore the latest Webflow apps that make tracking analytics and optimizing SEO easier than ever. Instead of juggling multiple logins and dashboards, these tools bring Google Analytics, Search Console, Tag Manager, and SEO audits directly into Webflow, giving you instant insights without leaving your site. For B2B SaaS and tech companies, this...

In this episode of 20 MINUTES with Yar & Jelle, we dive into Relume, a game-changing AI-powered tool that streamlines web design and wireframing. What started as a wireframing tool is now an advanced AI-driven platform that can generate site maps, wireframes, and even style guides in minutes. For B2B SaaS and tech startups, speed is everything. Relume’s AI lets you generate structured, on-bran...

In this episode of 20 MINUTES with Yar & Ian, we explore the latest Webflow updates, including variable modes for responsive design and brand consistency, and the upcoming integration of GSAP for advanced animations. These updates highlight Webflow’s commitment to making scalable, high-performing websites more accessible. We also discuss the rise of AI in web development, from generative AI to...

In this episode of 20 MINUTES with Yar & Ian, we dive into the Webflow apps that are shaping the future of no-code web development. From Zapier and MemberStack to HubSpot and Graphite, these tools are empowering B2B SaaS startups to streamline their workflows, improve user experiences, and scale effectively. Yar also shares insights into lesser-known apps that save time and enhance productivit...

In the first episode of 20 MINUTES with Yar & Ian, we explore the no-code revolution, the strengths of Webflow, and how tools like Framer compare. From scalable website development to the role of AI in transforming workflows, we dive into topics that matter most to B2B SaaS startups. Yar shares his journey as a Webflow developer, insights on Webflow’s evolution, and the growing integration of...