2 Regular Guys Talking Decoration and Personalization

Print On Demand sounds simple: sell the product, decorate it when ordered, and ship it out. But for apparel decorators, the reality can quickly become messy if there is no system behind it. This week, Terry and Aaron welcome David Conner from STAHLS’ Fulfill Engine to talk about what is actually working in POD for small shops, decorators, and distributors. David has been involved in Print On Deman...

Last week, Aaron and Terry opened up the conversation around niche market ideas for DTF printers, and as usually happens with a good 2 Regular Guys topic, they only made it through a handful of the ideas. This week, Erich Campbell jumps in with Terry while Aaron is away at DAX Tampa to keep the conversation going. They’ll pick up where the first show left off and explore more niche market opportun...

DTF printing has opened the door to more opportunities than ever, but trying to serve everyone can quickly turn into a race to the bottom. This week, Terry and Aaron bring back one of their most popular topics, Niche Market Ideas, with a special focus on DTF printing professionals. We’ll talk through real niche opportunities we’ve seen in shops, events, and travels, plus fresh ideas decorators can...

DTF can be a great opportunity for decorators, but success is not just about buying a printer and hoping the rest works itself out. This week, Terry and Aaron take a practical look at what really goes into a profitable DTF workflow, from artwork and RIP settings to ink, film, powder, curing, pressing, and the support needed when things do not go as planned. This host show will focus on the real-wo...

Spectrum Designs Foundation is proving that growth and purpose can go hand in hand. This week on 2 Regular Guys, we’ll be joined by Tim Howe, Chief Operating Officer of Spectrum Designs, to talk about the incredible momentum behind their nonprofit social enterprise and the mission that drives it. From opening a new franchise in Pensacola, Florida, to launching its third East Coast shop in Hackensa...

This week on 2 Regular Guys, Aaron takes you inside the recent Kornit Konnections event with exclusive interviews from several large print shops sharing what they’re seeing in the decorated apparel industry right now. From changing customer expectations to new ways shops are creating value, these conversations offer a real-world snapshot of where the market stands today. Aaron also shares his bigg...

This week, we welcome back Jay Busselle of Branded Merch Network for a recap of the 2026 Sustainable Merch Summit and a deeper look at what apparel decorators, promo pros, and print shop owners need to know right now. We break down the biggest lessons from the event, what brands are really asking for, and how sustainability is shaping modern marketing conversations. More importantly, we talk about...

Previously, we talked about what “value” really means in your business. This week, we answer the question everyone is really asking. How do you actually turn that value into pricing that works? If you’ve ever felt unsure about what to charge, worried about raising your prices, or found yourself looking at competitors for answers, you’re not alone. In this episode, we break down why so many busines...

Sustainability is everywhere right now, but for most apparel decorators and promo professionals, the big question is simple: what actually matters, and how do you turn it into something that grows your business? This week, we’re joined by Jay Busselle and the media partners behind the 2026 Sustainable Merch Summit to break it all down. We talk about what people are really trying to figure out when...

This week, it’s just the guys and producer Erich Campbell tackling a problem we’re seeing way too often. Shop owners investing lots of money into equipment and then asking the most important question after the fact… what should I charge? If you’ve ever struggled with pricing, felt unsure about your numbers, or found yourself looking at competitors and guessing, this episode is for you. We break do...

This week, we welcome back Dean Biscan to talk about a powerful opportunity many apparel decorators and promo shops are overlooking: employee appreciation and retention programs. While your customers are struggling to retain good people, there’s a real opportunity for you to step in as a strategic partner rather than just another vendor. Dean shares why this is becoming a major focus for businesse...

This week on 2 Regular Guys, we’re joined by Stephanie Young of Sostephaniesays to talk about one of the biggest opportunities in apparel decoration right now, adding mixed media to your lineup. From embroidery to vinyl to sublimation and beyond, Stephanie shares how combining techniques can elevate your products, increase perceived value, and open the door to higher profits. We’ll also dig into w...

AI is everywhere right now, but most small business owners are still asking the same question: how do I actually use it in my day-to-day work? In this episode of 2 Regular Guys, Aaron and Terry talk about practical, real-world ways AI can help apparel decorators and product professionals save time without replacing the craftsmanship and relationships that make great businesses work. From documenti...

Most people assume digital advertising is the more sustainable marketing choice. But a new industry study suggests the story might be more complicated. This week on 2 Regular Guys, we welcome Theresa Hegel, Executive Editor for Special Projects and Sustainability at ASI, to discuss the findings from a major CO₂ impact study commissioned by ASI and PPAI. The research looked at the carbon footprint...

Automation and AI are no longer futuristic concepts reserved for big companies with developers on staff. In this episode of 2 Regular Guys, we sit down with Eric Granata, MAS of PromoPilot.io to explore how distributors can use automation and AI orchestration to save time, eliminate repetitive tasks, and build smarter, more scalable operations. With 13 years on the distributor side and now a Zapie...

Aaron is off teaching at DAX this week, so Terry and Erich are stepping in to continue the conversation on how decorators can reach more buyers without feeling salesy or getting lost in the noise. They will share practical, relationship-driven ideas that actually work, including the 3 Minute Touch follow up system, live decorating events that create real-time excitement, borrowing audiences throug...

In this episode of The 2 Regular Guys, we welcome Jason Nokes of PromoPulse to talk about automated marketing and why consistency is the real secret to growth in the promotional products and decorated apparel space. With more than 30 years in promo tech and six years focused specifically on automation tools for distributors, Jason shares what marketing really means for small shops, why having a pl...

Process is one of those things everyone knows they should work on, yet very few truly invest the time to get it right. In this episode of 2 Regular Guys, we welcome Dean Biscan, a 14-year industry veteran who has seen process from every angle. From owning his own apparel shop to working with powerhouse manufacturers, stepping into custom signage, and now operating within a national franchise model...

Terry and Aaron are back in host mode, breaking down practical, creative ways the Regulators can reach customers and potential customers without feeling salesy or getting lost in the noise. From quick wins you can try this week to longer-term visibility plays that compound over time, you will walk away with ideas you can put into action, whether you sell B2B, B2C, or both. Expect real examples, si...

What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares her garment decorating journey and how getting clear on her purpose changed the way she thinks about pricing, profit, and the role money plays in her business. In this conversation, we get pract...

Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese , sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open,...

Every year, we take a step back and ask a simple but important question. What do we really want to see change or improve in the garment and product decoration industry? In this annual tradition, Aaron, Erich, and Terry share their list of 10 things they hope to see in the year ahead. From meaningful innovations and smarter processes to shifts in mindset and industry culture, this conversation is a...

As another year wraps up, it’s time for our annual planning conversation, but this one hits differently. In this yearly tradition, Terry and Aaron step back from the noise to help you reset, refocus, and plan for a year that feels clear, intentional, and sustainable. Instead of piling on more goals and tools, they walk through how to review the past year honestly, simplify your priorities, and mak...

Join us for one of the most exciting episodes of the year as we reveal the 2025 REGGIE Award winners and welcome as many of them as possible to join us live on the show. The REGGIES are the industry’s only fully community-driven awards, shining a spotlight on the decorators, educators, innovators, and companies who have made a real impact this year. From breakthrough products to exceptional custom...

Most decorators think networking means handing out cards or pushing a pitch, but Angie Meese has built her success by doing the opposite. As a Sales Consultant for UxPrint and the creative force behind That Shirt Shack, she’s learned how to turn simple conversations into long-term collaborations by being useful, consistent, and easy to trust. In this episode, Angie shares how decorators can prepar...