15 Minutes To Impact

Episode 27: Part 2: Ad Creative That Works 01.06.2026 18:50 ↓

Part 2 of Ad Creative That Works is now live! MGI’s Director of Creative Services gets real about breaking brand rules, pushing creative further, and the love-hate relationship marketers have with AI. Tune in as the conversation dives into creative collaboration, bold ideas, and what great marketing might look like next.

Episode 25: Making Organic Social Strategic 24.02.2026 16:54 ↓

By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

Episode 24: Give Your Value Prop A Glow-Up With AI 05.12.2025 15:27 ↓

By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

Episode 14: IOS 14.5 - Why Facebook Is Not Happy 27.04.2021 17:15 ↓

MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

Episode 8: What We Can Learn From Past Crises 16.06.2020 12:17 ↓

John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

Episode 7: Research - Has there been a shift? 18.05.2020 20:46 ↓

John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.