15 Minute Mastery

Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships. Alo...

Did you know these effective app marketing strategies for iGaming?   James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts.   He provides actionable tips and quick wins to enhance your app’s performance such as creating compelling screensho...

Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transforming the industry.   Dmitry Belianin, a seasoned expert, candidly addresses the flaws of the traditional affiliate approach. He unveils how the transactional nature of the current model has led to short-term thinking, neglecting the long-term...

Do you struggle to stay productive and focused in today's fast-paced world? Take a page from Dmitry Belianin's playbook. This high-powered investor and content creator has mastered the art of ruthless productivity, squeezing 10-12 hours of work into each day - even while travelling. The secret? Dmitry starts his mornings with intentional rituals to energise his mind and body, then ruthlessly prote...

Do you know the secret to investing? Dmitry Belianin does. Driven by a desire to "give back" Dmitry has developed a uniquely personal, hands-on approach to investing. By offering personalised mentorship and guidance to the founders he backs, he's empowering the next generation of industry leaders. But scaling this model has presented challenges - Dmitry has had to find ways to maximise his product...

Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations.   You will learn practical tips on identifying new opportunities, whether your approach is performance-driven or SEO-focused, as well as discover how to diversify your traffic sources, from entering new markets to effectively using social media a...

Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks.   As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates with your target audience.   Investing...

Are you maximising your iGaming brand's potential? The key may lie in the rapidly growing world of esports.   Esports offers a mostly overlooked and cost-effective avenue for iGaming operators to drive brand awareness and reach a younger, tech-savvy audience. Esports' fast-paced action and dedicated fan base provide a unique opportunity to enhance customer experience and foster deeper connect...

Are you losing money by not redirecting your unused traffic?   As the iGaming industry evolves, many operators are unknowingly missing out on a significant revenue opportunity - unused traffic. Björn Nilsson and his team at FTDx have cracked the code, developing a solution that allows operators to monetize traffic from markets they do not serve.   With a single line of code, operators ca...

How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers.   By offering incentives like cash prizes or free spins, operators can attract a wide audience and start buildi...

Are you an early-stage startup founder struggling to secure crucial funding? Look no further than the insights shared by Vladimir Malakchi, the CEO of Xanada Investments. As a seasoned venture capitalist, Vladimir reveals the 3 key elements that investors like himself prioritise when looking at seed-stage opportunities and investments.   Vladimir emphasises the importance of assembling the id...

Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports.   Whether you're a scrappy startup or an established industry giant, sports marketing can help you build brand awareness, shape consumer p...

Do you want to excel in your professional and personal life? Look to Klen-Kristofer Kaljulaid, a portfolio manager at Yolo Investments and Estonia's judo representative at the Olympics. Klen has found a way to blend his professional and athletic pursuits. His secret? Unwavering dedication and a strong mindset.   Klen’s success is no accident, he advocates that if you truly want it then it isn...

What secrets lie within the ever-evolving world of iGaming and online poker? Unlocking the full potential of this dynamic industry requires a deep understanding of the latest trends, strategies, and innovations, and online poker holds the keys to the future of iGaming. For operators, streamlining operations, enhanced customer experiences, mixed with your competitive edge is what sets your business...

Are you struggling to stay competitive in your industry? TESTA is a Crowdtesting Platform for the iGaming Industry and is the key to your success and keeping your competitive edge. By leveraging crowd-sourced testing and market research, TESTA will give you a deeper understanding of your competitors' strengths and weaknesses, as well as identify critical performance and compatibility issues that c...

Are you tired of feeling like your business is stuck in the past? It's time to embrace the power of proactive market research and analysis. With the latest AI-driven tools from Blask, you can uncover hidden trends, predict future behaviours, and stay ahead of the competition. Imagine having the ability to track user interest and impact across every major sporting event worldwide, or to automatical...

What does it take to build a successful startup in the iGaming industry? John Wright, the founder of the data analytics platform Stats Drone, has navigated the challenges of bootstrapping and fundraising to create thriving businesses. Through his experience, he has learned the power of product-led growth, where a high-quality, user-focused offering can drive success.   By embracing the fundra...

How do you develop a successful VIP program? Gali Hartuv, the CEO of Warrior Lab, shares invaluable insights on developing a successful VIP program in the iGaming industry. He emphasises that there is no one-size-fits-all approach, and VIP segments can range from 1% to 15% of a company's player base.    He shares his 7-step process for building a VIP program, including research, defining...

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dm...