15 Minute Mastery

How can you find the right sponsorship format to boost your gaming brand's visibility? Dmitry Belianin, a seasoned iGaming expert, is here to tell you how. Don't let your competitors steal the spotlight.  Listen now to find out the secrets to boosting your brand's visibility through sponsorships. Dmitry reveals the sponsorship formats you may not have thought of, such as the power of LED disp...

Are you drowning in a sea of unproductive meetings and endless busy work?  Dmitry Belianin is a productivity expert and he shares his proven strategies for reclaiming control of your time and maximizing your output. Dmitry shares his weekly and daily planning rituals, meticulously crafted to identify and eliminate unnecessary tasks. By setting clear goals and establishing firm boundaries, Dmi...

Do you know how to effectively localize your gaming offerings for new markets? The key lies in thorough research and a deep understanding of your target audience.  Dmitry Belianin emphasizes, preliminary research on your product offerings, payment providers, and operational aspects is crucial. Hiring local experts and consultants can provide invaluable insights to shape an authentic market st...

What strategies can leaders employ to build high-performing teams in the fast-paced iGaming industry? Dmitry Belianin sees the key factor is establishing clear goals and aligning the team around them. Effective reporting frameworks and timely feedback are also crucial, as they enable leaders to stay connected with their teams and address issues proactively.  Importantly, Dmitry emphasizes the...

What key insights can we learn from the evolution of iGaming over the past decade? Maksim Afanasev, Director of Sportsbook Services at Sportradar, highlights several important changes, including better user experiences with more intuitive and engaging interfaces, the rise of social features and community-driven betting, and advances in real-time customer relationship management. He also stresses t...

How can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your players, and your long-term goals. Eitan Gorodetsky emphasizes that in today's complex iGaming landscape, a blend of brand-building and performance tactics is essential. While big players leverage their massive budgets for market dominance, smaller...

Do you know the secrets to building powerful B2B partnerships in iGaming? Industry expert Greg Penkov shares the essential strategies. First, research your partner's goals and challenges. Then, personalize your outreach and showcase your credibility with case studies. Offer innovative solutions they can't easily find elsewhere.  Building long-term trust is crucial - align with their company c...

Do you want to build a network and gain influence in the iGaming industry? The key lies in your approach, according to Pierre Lindh, co-founder of Next.io, a content-driven events, media and publishing company that delivers news and insight to investors and iGaming professionals.  Consistency is paramount - delivering on your promises and building a reputation for trustworthiness is crucial....

Are you truly engaging your customers? The key to creating an immersive gaming experience lies in putting yourself in your customers' shoes. Eugene Danilov, a leading expert in customer engagement, emphasises, the true test is whether you and your team would eagerly return to your own platform day after day. Personalisation and gamification are set to be the driving forces behind retention in the...

Do You Know the Secrets Top CEOs Use to Boost Performance? Leo Judkins has the answers you need! The key lies in optimizing your sleep and recovery routines. Sleep debt is a silent productivity killer, impairing your judgement more than being legally drunk. Yet, many leaders in the fast-paced iGaming industry continue to operate on fumes, sacrificing sleep in the pursuit of success. The truth is,...

Can iGaming companies benefit from hiring talent outside their industry? Daria Kushnir, a seasoned executive with experience across diverse sectors, believes the answer is yes.  By embracing a broader talent pool, gaming companies can challenge the status quo and stay ahead of the curve in an ever-evolving industry. Drawing insights from her time in the Pharma and FMCG industries, Kushnir hig...

Have you been using collaborative partners the right way to drive innovation and player engagement in your iGaming business? Big Gaming's CEO, Marina Ostrovtsova, offers a compelling blueprint. By fostering relationships with gaming communities and analytical partners, Big Gaming gathers invaluable player feedback to refine their game development process.  Their innovative approach to co-bran...

How can market research shape iGaming’s future with data-driven insights? Dmitry believes that data-driven decision-making and real-time insights will be crucial.  By continuously tracking player preferences and understanding market dynamics, companies can spot emerging trends and stay ahead of the competition. Leveraging AI and machine learning empowers employees by automating manual tasks a...

How can iGaming companies leverage market research to craft winning marketing strategies? The key is to start by identifying the most valuable insights from the data gathered, such as customer preferences, behavioural patterns, and market trends. This information can then be used to segment the target audience based on demographics, interests, and location.  Crafting tailored marketing messag...

What is the key to unlocking the secrets of the iGaming market? Dmitry Belianin, a seasoned industry veteran, emphasises the importance of comprehensive market research.  By setting clear objectives and focusing on crucial metrics like acquisition cost, lifetime value, and churn rate, companies can gain a competitive edge. Belianin highlights the value of leveraging free tools and public repo...

How can founders successfully turn their startup into a thriving corporate entity? The key lies in balancing growth with stability. As Tim Heath, founder of Yolo Group, explains, it’s crucial to introduce corporate policies and procedures at the right time—not so early that they hinder revenue generation, but not so late that they block scalable growth.  Founders should gradually step back fr...

What unique factors have contributed to the explosive growth of the Brazilian online gambling market in recent years? The Brazilian market has exploded, with over 600 licensed brands now operating in the country.  A combination of a large population of 220 million people, a deep-rooted passion for football, and the introduction of the innovative Pix payment method have been key drivers. The r...

Do you know what is holding you back from conquering new markets and growing your market share the right way?  The secret is not doing comprehensive market research before entering new markets. Dmitry is a seasoned expert and he reveals the essential strategies to crack untapped territories and establish a lasting competitive edge. Dmitry will tell you exactly how to identify growth opportuni...

What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professional landscape, the question becomes increasingly pressing.  AI is set to take over a lot of tasks, from writing to decision-making. However, the key to remaining relevant may lie in our ability to cultivate distinctly human qualities.  Andr...

Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in building and scaling startups and has a lot of great experience in emerging markets.  He shares his expertise on navigating emerging markets, balancing speed and agility with efficient processes, and leveraging data to make objective decisions. Lash...

Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets that can help you to align your brand's attributes with the perfect partner.  It's not just about star power - it's about strategic synergy. Carefully consider which stage of market entry your brand is in and seek out ambassadors who can authenti...

Have You Maximised the Power of Fundamentals in Your iGaming Marketing? It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns starts with a solid foundation. Her insights reveal th...

Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need. He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is cruci...

Do you want to level up your career as an aspiring marketer?  Follow This Roadmap to the Top. From building affiliate websites as a passionate 17-year-old to becoming a renowned CMO in the iGaming industry,  Dmitry Belianin's inspiring journey is a testament to the power of embracing challenges and finding the right mentors. Dmitry emphasises the importance of mastering both timely and t...

Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability. Poker legend and iGaming leader Eugene Katchalov paints a concerning picture for online poker's future. The skill gap between professional and recreational players has widened. This disconnect poses a risk, as Katchalov warns that the edge of pros may "drive recreational pl...