15 Minute Marketing Fix

In this episode, you'll learn what online accessibility really means for your marketing and how making a few small changes can open the door to more customers. Eric explains how accessibility isn't just about compliance—it's about removing barriers that prevent people from engaging with your business. From improving text contrast and adding alt text to organizing your website with proper headings...

In this episode, we're tackling one of the biggest changes happening in digital marketing right now: Google's AI Overview answers. You've seen them—those summaries that appear at the top of Google results when you ask a question. So how do you get  your  business to show up there? Eric breaks down the simple three-part playbook he and the team at In Transit Studios use to help local businesses get...

In today's episode, we're unpacking what might be the single most important question you can ever ask about your business:  "If we closed our doors tomorrow, would our customers or community care?"  This simple but powerful question can completely shift your marketing strategy and help you discover what truly sets your business apart. Eric shares how asking this question at In Transit Studios led...

Most business owners underestimate how powerful online reviews really are. In this episode, you'll learn why reviews influence buying decisions more than almost any other part of your marketing. Eric shares common mistakes businesses make when trying to get reviews, how to ask the right way at the right time, and how to respond to negative feedback without hurting your reputation. You'll also disc...

You've probably heard someone say, "That marketing campaign failed." But the truth is,  no marketing plan has ever failed, it only produces the results it was designed to get. In this episode, Eric breaks down why every marketing effort works exactly as it's built and how to redesign yours to start getting the results you actually want. You'll learn how the three pillars of marketing— strategy, sy...

Most business owners have far more happy customers than they realize, but most of them aren't talking about your business. In this episode of The 15-Minute Marketing Fix , Eric shares how to turn those quietly satisfied customers into raving fans who help spread the word and attract new customers. You'll learn how to set up an automated review request system that encourages more feedback without b...

Most business owners think their most valuable marketing asset is their website, social media, or ads. But the truth is, the real gold is your  email list . In this episode, Eric breaks down why email remains the most profitable and reliable form of marketing, and how it outperforms nearly every other channel. You'll learn what kind of lists every local business should be building, the difference...

Are potential customers slipping away before they buy from you? The truth is, awareness alone doesn't create sales. People move into the  consideration stage  and start asking critical pre-qualifying questions: Can I afford this? Do they have what I need? Do others trust them? In this episode, Eric unpacks how to win in the consideration stage of the Marketing Momentum Framework. You'll learn: The...

Are you wasting money trying to get more people to notice your business? Most small businesses rush into creating awareness, but without the right foundation, all those clicks and impressions go nowhere. In this episode of the  15 Minute Marketing Fix , Eric explains why awareness is the last stage you should work on, even though it's where every new customer journey begins. You'll discover: The d...

Are you tired of wasting money on marketing tactics that don't actually bring in customers? In this episode of the 15 Minute Marketing Fix, Eric breaks down the  Marketing Momentum Framework —a simple four-step pathway every customer takes: Awareness, Consideration, Purchase, and Advocacy. When you understand these stages, you can stop chasing random ideas and finally create real, lasting momentum...

Do your customers know exactly how to do business with you, or are you leaving it up to chance? In this episode, Eric breaks down the final piece of the OP3 Messaging Map: your pathway. He also explains how clarity turns interest into sales. You'll discover: Why confusion kills conversions and how directness drives action. The three-step pathway every business needs to guide people toward a purcha...

Are you overwhelming your audience by promoting too many products at once? In this episode, Eric shows you how simplifying your marketing to focus on one product that solves your customer's main problem can cut through the noise and win more business. You'll discover: Why promoting everything at once confuses your audience. How to reframe your services into a single compelling offer. Four practica...

Are you trying to reach everyone with your marketing but feel like no one is responding? In this episode of the 15 Minute Marketing Fix, we unpack how to identify your ideal customer without guessing. You'll learn: Why creating a customer persona gives your marketing clarity. The difference between listing features and painting a picture with benefits. How focusing on one type of person with a pro...

  Feel like your marketing is all over the place? If you're tired of staring at a blank screen wondering what to say, or you're overwhelmed by too many marketing choices, this episode is going to help. In this episode of the 15 Minute Marketing Fix , Eric introduces the OP3 Framework: One Persona. One Product. One Pathway. You'll discover how this simple messaging map can bring clarity to your mar...

Are you tired of doing all the marketing "stuff" but still not seeing results? If your efforts feel random and nothing's working like it should, this episode is for you. Most local business owners are caught in a loop of tactics with no real structure, and it's draining your time and budget. In this episode, we walk you through the three pillars that turn scattered activity into sustainable growth...

Have you ever run ads, posted on social, or mailed flyers—and gotten zero results? Chances are, the problem isn't the platform. It's that you didn't have a strategy. In this episode of the 15 Minute Marketing Fix , we unpack what a real marketing strategy actually is and why most business owners think they have one, but don't. If you're frustrated with tactics that don't move the needle, this one'...

Is your marketing system really working or are you rebuilding it every time? If you're constantly starting from scratch, unsure what's working, or feeling stuck, this episode gives you a clear path forward. In this third part of the Three Pillars of Marketing series, we dive into what makes a strong, repeatable marketing system, and how to know if yours is actually functioning. You will learn five...

What if 25% of your potential customers couldn't access your content? That's the reality for many businesses that overlook accessibility in their marketing. In today's episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them. You'll discover: Why accessibility isn't just a legal issue, it's a gro...

Are you tired of wasting time and money on random acts of marketing? In this trailer episode, you will discover how the 15 Minute Marketing Fix will help you build a clear, effective marketing system that actually works for your business. In just a few minutes, you will learn what the show is about, who it is for, and how each episode will give you a small business marketing strategy you can put i...