1000 Ways to Market Your Business

In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing effo...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope. They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. Learn about the importance of educating AI tools l...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. They delve into the world of Search Engine Marketing (SEM), discussing the fundamental differences between organic SEO (Search Engine Optimization) and paid, best practices for optimizing your website, conducting keyword research, and integr...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Graphic Designer at Pushing the Envelope. Together, they discuss the art of crafting scroll-stopping content for social media, exploring the importance of visuals, platform-specific designs, and strategies to capture attention quickly. They delve into practical tips for maintaining bra...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association. Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations, the ethics of utilizing AI in PR, the growing in...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing. The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the significance of consistent messaging, and the essent...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging low-cost strategies such as A/B testing, community e...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The two discuss the intricacies of creating a successful marketing funnel,  breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for making each stage effective, share real-life examples...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope. The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion delves into creating a strategy that pri...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everything from creating an engaging brand narra...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shared, along with the significance of understanding p...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on planning, preparing, and practicing. Discover best practi...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitments, and the impact of charitable involvement. The...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends in the PR industry. Have a question or feedback t...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers.  The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story.  Have a question or feedback to share? Visit www.getpushing.com or one of our...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examples of good influencer partnerships. Have a qu...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to grow your business, including adverti...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and user-generated content are, and strategic ways to...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking for out of marketing, questions you should ask your...

Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott introduces what listeners can expect in the second...

On this episode of 1000 Ways to Market Your Business, Digital Marketing Specialist Tricia Mullis is back! She and Samantha Scott, APR., dive into the world of social media, and they discuss how it is used for marketing.  Samantha and Tricia explain each social media platform, effective strategies, and creative execution. Tune in to learn all about social media's role in growing your business,...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by two PTE team members, Marketing Manager Patricia Crump and Communication Specialist Caitlyn Anderson, APR., to discuss crisis communication.  Valuable information is shared in this episode, including how to effectively prepare for a crisis and how to respond if it occurs. Tune in to learn more, or visit www.ge...

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by Digital Marketing Specialist Tricia Mullis to discuss promoting companies through digital tools. During this episode, Samantha and Tricia discuss how to use online marketing tools such as email, social media, and search engines to help promote and grow businesses.  Tune in to learn more, or visit www.getpushin...

Samantha Scott, APR., returns for the fifth episode of 1000 Ways to Market Your Business. Together with Caitlyn Anderson, APR., the two discuss the art of storytelling and how companies can use it to engage their target audiences.  This episode is filled with valuable intel on how to tell stories through social media, video content, and media relations. Tune in and learn how to leverage storytelli...

Samantha Scott, APR ., and Hannah Ramsey are back for another episode of 1000 Ways to Market Your Business. During this episode, the two discuss how to utilize marketing strategies and tactics to really make your business stand out among competitors. While they focus on restaurants and bars, the two explain how the same concepts are applicable to other industries. Tune in for an inside look into t...