Ross Drakes, Nicework

10 More Questions

Business EN ↓ 6 episodes

10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s

Author

Ross Drakes, Nicework

Episodes

#6 Isaiah Nolte | Building community around your brand. Bloom Growth's secret to growth 01.12.2025 48:24

Isaiah Nolte If growth relies on the founder, it’s not real growth. So, what does it take to turn connection into momentum, and people into advocates? Isaiah Nolte shares how aligning around shared values, mastering active listening, and activating your existing network can create communities that carry themselves: turning your people into one of your brand’s most powerful assets. Key takeaways S...

#5 Waldo Waldman | Stand out + stay relevant: How to be a mint chocolate chip leader in a vanilla chocolate world 03.09.2025 44:24

The world rewards leaders who can perform under pressure and build trust on purpose. In this episode of 10 More Questions, Ross Drakes sits down with Waldo Waldman, a combat-decorated fighter pilot, Hall of Fame speaker, and bestselling author of Never Fly Solo, to unpack why leaders should never go it alone and how fear can become fuel. In this episode, we talk about: Trust is something you b...

#4 Tom Searcy | From David to Goliath: Using brand strategy to land enterprise deals. 17.07.2025 49:18

Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship b...

#3 Rich Mulholland | Is there a role for personal branding in the world of AI? 17.06.2025 52:19

#2 Ethan King | How to amplify your authentic influence (AI) in the age of AI 09.05.2025 48:00

#1 Janet Kinghorn | How do brands get seen? 01.04.2025 44:05