10 Minute Martech

The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.  As VP of Inventory Development at StackAdapt, he works where CTV inventory meets the AI tools rewriting creative production. He explains how buyers...

"AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.  Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He explains why AI copywriting produces weeks of robotic output before your models learn your voice, why co...

At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under-investing in the human experience that actually drives trust. Kabir serves as both Chief Digital Officer...

Taste is having a moment in marketing conversations—and for good reason. But Heike Young, who's spent years leading content innovation at scale, says taste alone won't close the gap between good marketers and great ones. The other half of that equation is what this episode is really about. Heike has spent her career leading content innovation at scale, including growing Salesforce's branded YouTub...

Most marketing teams are waiting for AI best practices to stabilize before committing. Lindsay Hagan, VP of Marketing and Co-Head of Revenue at Conductor, thinks that's the wrong call.  At Conductor (an enterprise SEO and AEO platform), Lindsay is running AI experiments in real time: automating AEO reporting via Claude and Conductor's own MCP, pairing marketing with customer success in cross-funct...

When someone clicks your ad and the experience falls apart, perfect attribution data doesn't save you. Paula Mantle, VP of Marketing at Branch, has watched this play out across a decade in tech where she learned that most purchase decisions are made long before anyone reaches for a bottle. Paula brings that lens to how AI is reshaping discovery, why the "more content" era of AI produced mostly noi...

The most common AI mistake in marketing isn't choosing the wrong tool. It's skipping the foundational work that makes any tool effective. Al Moore, VP of Marketing at Fluency—a platform built to deploy advertising at scale through AI-powered automation—has watched this play out from both sides: as a vendor and as a practitioner running his own team. His argument: AI accelerates whatever's already...

Kyle Lacy’s team at Docebo is running 50 AI experiments a year and says the results are generating a multimillion-dollar pipeline... from tools his team built in a week. The Chief Marketing Officer joins the show to connect the dots between those two outcomes: whether leadership is investing in upskilling or just issuing mandates.  Kyle is one of the most experienced go-to-market executives in Saa...

Informed buyers. Generative AI. Faster decision-making. The buying journey is undeniably changing, but the real question is how to keep up without losing focus? Chae O’Brien, Principal Strategist at Thought Bakery, says the answer to ambiguity is  discernment. In this episode, host Sara Faatz sits down with Chae to explore why discernment has become the must-have tool for B2B marketers, and how to...

Kevin Hein, Chief Growth Officer at GIPHY,  sits down with Sara to discuss how AI, automation, and shifting consumer behaviors are reshaping the marketing landscape—and why brands can’t rely on legacy playbooks to keep up.  Instead, he makes the case for surrendering control strategically through experimentation. The conversation explores the risks of over-automation, creative fatigue, and data pa...

Eudald Camprubí, Co-Founder of Nuclia and Progress Software Fellow, joins Sara to demystify agentic RAG—what it is, why it matters, and how it’s transforming the way marketers deliver hyper-personalized, contextual experiences at scale. Eudald explains how retrieval-augmented generation allows organizations to ask questions of their own knowledge—securely, privately, and without the hallucinations...

Suzanne Reed, Chief Marketing Officer at LBMC, joins Sara to unpack the modern marketer’s biggest challenge: keeping pace with AI-driven change without losing the human touch. Together, they explore why a smaller , integrated MarTech stack delivers better results, how buying communities reshape the B2B playbook, and why AI can accelerate great marketing—but can’t replace the marketer’s critical th...

2025 was the year AI stopped being a headline and became a reality in every marketer’s workflow. In this special year-end edition of 10 Minute Martech , we revisit the most impactful insights from guests across the season—operators, CMOs, analysts, and innovators who helped define what human-centered marketing looks like in an AI-first world. You’ll Learn: How leading marketers are redefining “hum...

Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust.  She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals. You’ll learn: Why f...

Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function. In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, p...

Greg Kihlstrom, Principal of The Agile Brand, joins the show to talk about the practical side of AI adoption in MarTech. Greg and Sara dig into the tension between innovation and operational guardrails, the risks of tool sprawl when “anyone can build an app,” and why proactive leadership is essential to keep experimentation from turning into chaos. Greg also offers clear advice for cautious adopte...

Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience. Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management...

Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and con...

Reed Hansen, Chief Growth Officer at MarketSurge, joins Sara to talk about the evolving role of marketers in the age of AI. From the renewed value of liberal arts degrees to the resurgence of old-school human interaction, Reed shares his take on where marketing is headed and what it takes to stay ahead. Reed :  “Humanities majors of all varieties are going to be ultimately the most empowered by AI...

Tom Wentworth, CMO of incident.io, joins the show to discuss how AI is reshaping modern marketing infrastructure—starting with the CMS. Tom makes the case that as AI streamlines content creation and personalization, marketers who invest in design, language, and experience will come out ahead. Tom and Sara dig into what AI can and can’t do, why high-quality design still beats average AI outputs, an...

Is your marketing team still measuring success the old way? In this episode, Matt Bertram, Head of Digital Strategy at EWR Digital, fractional CMO, and podcaster, shares how the digital landscape is shifting beneath our feet. Traffic is down. Impressions are up. Buyers are more informed than ever — but most of the buying journey now happens before anyone lands on your website. Sara and Matt dig in...

In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them. Phil :  " It's not a differentiating factor to say that you're AI-pow...

Hazem El Zayat, Chief Experience Officer for the MENA region at Ogilvy, joins Sara to challenge the status quo of how AI is used in marketing today. From content generators to so-called chatbots, Hazem argues we’ve only scratched the surface of what AI can and should be doing. Hazem discusses why strategy must always come before tech selection, how brands can co-design relationships with customers...

Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign stra...

Mallory Russell, an award-winning content marketing strategist, joins the show to share why marketers need to lean into AI experimentation and rethink traditional playbooks. As the lines between content, MarTech, and AI continue to blur, Mallory explores how to make smart, strategic bets without losing sight of brand, quality, or human connection. Sara and Mallory discuss approaching AI as a tool...