10 Minute Beauty Business Podcast with Lexi Lomax

It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen b...

Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show. In this episode, we’re diving deep into one of the most important topics for salon success: your messaging . From website copy to Instagram bios, your words need to resona...

Your messaging matters, probably more than you think. In this episode, we’re breaking down how the words you use to describe your services, both online and in person, can make all the difference in filling your books and building trust with your clients. Whether you’re running a booth, managing a team, or going solo, your ability to connect with the right clients starts with clear, thoughtful comm...

Let’s talk about creating a salon marketing plan that works—and not just for now but for the future of your business. This week, I dive into the power of building a consistent client pipeline that never runs dry. Whether you’re rocking a rental salon model, a hybrid setup, or managing employee-based stylists, you’ll learn why it’s crucial to have a plan that consistently brings in your dream clien...

Are you ready to stop grinding behind the chair and start leading your salon to its full potential ? If you feel stuck, overworked, and know there’s more money and freedom waiting for you, this episode is exactly what you need. I’m sharing how you can shift into the CEO role of your salon, take back your time, and still grow your revenue—all without burning out. As we gear up for 2025, it’s time t...

This week’s episode is all about creating meaningful rest as a salon owner. With Thanksgiving upon us, it’s a perfect time to reflect on what we need to feel restored, both mentally and physically. I know firsthand how difficult it can be to step away from the demands of running a business, especially during busy seasons. That’s why I’m sharing a system that’s helped me not only rest but also trul...

In this episode of the 10 Minute Beauty Business Podcast , I’m chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she’s sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire’s met...

Can you believe it’s already mid-November? Time’s flying, but don’t let the end of the year sneak up on your beauty business goals! In this episode, I’m sharing practical ways to make the most of the year’s last weeks. Whether it’s attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you’ve got left. Don’t wait until...

Want to know how fashion can completely transform your approach to the beauty business? In this episode of The 10 Minute Beauty Business Podcast , I’m sitting down with my good friend and personal stylist, Eddie Michel. We go way back to our fashion school days, and now Eddie is a Nordstrom personal stylist, helping women of all shapes and styles feel their absolute best. He shares how understandi...

In this episode of The 10 Minute Beauty Business Podcast , I’m giving you a simple, high-impact plan to boost your salon’s success for the holiday season—even if you’re starting with zero prep! If you’re feeling behind or just want an easy-to-follow strategy to bring in more sales, keep listening. From setting up quick and effective retail goals to leveraging client referrals, I’m sharing exactly...

In this episode of the 10 Minute Beauty Business Podcast , I’m diving into a crucial topic: in any economy, people are still spending—you just need to give them a reason to spend it with you. With some salon owners noticing a lull in October, it’s time to reframe how you see these quieter periods. The truth is, clients will always find money for what they value most, and your job is to make sure y...

In this episode of The 10 Minute Beauty Business Podcast , we’re diving into something a bit different—but equally as valuable for your beauty biz success. I’m sharing the first of my 100 days of salon systems journey, a YouTube series I’ve been posting daily to inspire you to take actionable steps in your salon. This episode is packed with insights on how to streamline your business using simple,...

In this episode of the 10 Minute Beauty Business Podcast, I’m joined by Kasie Heiden, a specialist in leadership and team dynamics, to address one of the biggest challenges salon owners face: leading a salon team effectively without creating bottlenecks. We focus on practical salon leadership strategies that help beauty business owners get out of their own way—removing the barriers that often stem...

Does being a salon owner make you feel dead inside? In today’s episode, I’m getting real about why so many salon owners feel burnt out and why it doesn't have to be that way. Owning a salon should be empowering, not a drain on your energy or just a way to get “free rent”. It’s time to reshape how you think about your salon’s profitability and, most importantly, how you value your own time and lead...

I’m launching something major—100 days of salon systems for free on YouTube! These bite-sized, actionable videos will help you refine your salon business and make the rest of the year incredibly productive. I’ll also share some strategies for handling those tough hiring and firing decisions—without the stress. If you’ve been feeling the need to make changes in your team or operations, this episode...

Tired of working long hours behind the chair and still not seeing the financial rewards? In this episode, Morgan Rose Edema reveals how you can create a profitable salon business that gives you both real money and the freedom to live life on your terms. Morgan, the owner of Cedar Rose Salon and Suites, joins me to discuss her journey from being a stylist to running a successful hybrid salon. She s...

Yes, you read it right—business tips and pelvic floor health, all wrapped up into one! In this episode of the 10 Minute Beauty Business Podcast , we’re not only talking business but also tackling a subject most people don’t want to discuss—how to stop peeing your pants. I’m joined by Dr. Kassie DeWitt, a pelvic floor rehabilitation expert who’s built her career helping women take control of their...

After 18 years in the business, I’ve picked up some valuable lessons, and today, I’m sharing how you can take control and steer your salon in the right direction. Whether you’re a seasoned owner or just starting out, this episode has practical advice you won’t want to miss. One major topic we cover is people-pleasing and how it can prevent you from making the tough decisions your business needs. I...

Are you ready to streamline your salon operations and make your business run more efficiently? In this episode of the 10 Minute Beauty Business Podcast, I break down how essential systems are in both life and business. From managing everyday tasks like packing a diaper bag to keeping salon operations on track, systems are the backbone that keep everything running smoothly. I share a personal story...

What if your need to be liked is holding your business back? In this episode, we’re getting real about how people pleasing can sabotage your success as a salon owner. I’m breaking down why tough conversations and clear boundaries are essential if you’re serious about growing your business to six figures and beyond. We’re talking about the shifts you need to make in your leadership style, starting...

Welcome to another episode of the 10 Minute Beauty Business Podcast! Today, I’m sitting down with Andrea Suarez, the visionary owner of Gilded Salon in Tampa, Florida. This conversation is packed with insights that every beauty professional will find invaluable, whether you're just starting out or looking to elevate your brand to the next level. Andrea’s journey from a solo suite stylist to a...

Ready to unlock the secrets to turning your salon into a million-dollar business? In this episode, we're diving into the transformative power of effective communication and tackling the common challenge of people-pleasing among salon owners. Join me, Lexi Lomax, as we explore how these strategies can propel your salon to new heights of success. One of the key takeaways from this episode is the...

Welcome back to the 10 Minute Beauty Business Podcast! In this exciting episode, I'm joined by the incredibly talented and inspiring J Ladner. J's energy and passion for the beauty industry are simply unmatched, and I couldn't wait to finally have him on the show. We dive into J's journey, his innovative approach to hairdressing, and how he became a pivotal figure in the beauty com...

Ready to supercharge your beauty business? Dive into this episode as I bring you behind the scenes at our Annual Advisory Retreat. Hear candid conversations with some of the most inspiring salon owners and entrepreneurs, and discover the systems and mindsets that can propel you to seven-figure success. Plus, a little life update from yours truly! In this episode, we’re pulling back the curtain on...

I'm beyond thrilled to share the latest episode of the 10 Minute Beauty Business Podcast with you. This week, I had the absolute pleasure of chatting with the incredible Nina Tulio. We dove into her remarkable 27-year journey in the beauty industry, touching on her diverse roles from hairstylist to salon owner, and now, a sought-after educator. Nina's story is not only inspiring but also p...