Rich Litvin, Founder of 4PC

1 Insight

Society EN ↓ 227 episodes

Most coaches are building a business. A few are building a body of work, with clients knocking at their door. 1 Insight is for the second kind. Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.  His book The Prosperous Coach has sold 120,000 copies the same way. He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients. This podcast is for coaches who are don...

Author

Rich Litvin, Founder of 4PC

Category

Society

Podcast website

1insight.libsyn.com

Latest episode

Jan 23, 2025

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Episodes

S20EP01: "I'm tired of being a best kept secret" 20.07.2023

Mandy has a PHD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking. And, she’s frustrated. She’s tired of being a best kept secret. I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in. Enjoy! Love. Rich PS....

S19EP10: The gifts in your struggles... 13.07.2023

Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see. Until this conversation, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does...

S19EP09: Big goals and tiny steps 06.07.2023

Feeling overwhelmed by your big goals? The grand vision can feel daunting, making us doubt our ability to reach it. But here's the secret: big goals inspire, while tiny steps keep us motivated. Combining both is key to success. In this episode, we delve into the significance of big goals and tiny steps, and how they can transform your life.   PS. For most of human history, it wasn’t called co...

S19EP08: You CAN'T do it 29.06.2023

Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless. As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do... Enjoy! Love. Rich PS. For most of...

S19EP07: Hell yes. Hell no. Maybe 22.06.2023

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. She is wondering how she can craft a "funnel" for her busin...

S19EP06: Overcome your main fear 15.06.2023

Starting a business can be a daunting task, and it's natural to feel scared. But did you know that there are three main fears that people face when building a business? In this episode, we'll be discussing the fear of starting, fear of failing, and fear of success. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who wa...

S19EP05: A thousand dollar cheeseburger 08.06.2023

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. She is wondering how she can craft a "funnel" for her busin...

S19EP04: On the other side of burn out 01.06.2023

Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversat...

S19EP03: A hidden secret to success is committing to the long haul 25.05.2023

Are you tired of looking for shortcuts to success? Do you want to know the secret to achieving your goals? In this episode, I share my insights on the importance of commitment to the long haul in achieving success. I believe that success is not just about tips, tricks, and hacks, but rather a commitment to the long-term journey. PS. For most of human history, it wasn’t called coaching. It was call...

S19EP02: Leverage 18.05.2023

One of the most common things I see in top performers is a desire to do more, to create more and to have more impact. However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success. Sarah is huge...

S19EP01: Create your own IP 11.05.2023

I want to emphasize the importance of coaches creating their own intellectual property and finding their unique audience or "weirdos." As a coach, it's crucial to not simply regurgitate ideas from other thought leaders but instead create our own original content. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who...

S18EP08: Track and your world will change 04.05.2023

Are you struggling to track your progress and find what works for you? In this episode, I share my insights on the importance of tracking progress and finding personalized methods for doing so. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients.  htt...

S18EP07: Lovemarks 27.04.2023

Are you feeling lonely at the top? Do you ever feel like an imposter, despite your success? In this episode, I share my experience working with successful individuals and the importance of value-based fees. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee...

S18EP06: Your fees and self-worth 20.04.2023

Are you someone who struggles with the idea of charging high fees for your services? Do you feel like your fees are tied to your self-worth? Remember, every human is innately priceless and that any fee has nothing to do with our innate self-worth. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - wit...

S18EP05: 5 unique marketing methods that preeminent coaches use constantly 13.04.2023

Are you feeling like an imposter in your success? Do you feel like you need support even though you're more successful, intelligent, and wealthier than your coach? In this episode, share my insights on how preeminent coaches use five unique marketing methods constantly. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who wa...

S18EP04: How to thrive during a recession 06.04.2023

In this episode, I had the pleasure of sharing my insights on how to thrive in challenging economic times. The key to thriving during tough times is to focus on creating value for your clients and increasing prices instead of lowering them. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a han...

S18EP03: Value based coaching 30.03.2023

In this episode, we dive into the world of coaching and the importance of value-based coaching fees. As a coach myself, I know firsthand the challenges that come with supporting successful and talented clients. That's why I'm excited to share my experiences and insights with you. PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great...

S18EP02: Living a created life and business 23.03.2023

In this episode, I talk about how coaching can help you create the life you want. I share a personal story about how my coach encouraged me to take a month off in the summer, which led to me taking even more time off in the future. Coaching is about leadership and helping people to lead themselves. That's why I structure my coaching sessions to give my clients more freedom and independence. I...

S18EP01: Avoid perfectionism 16.03.2023

Avoid perfectionism by getting comfortable with uncertainty. You’ve got to realize that nothing is certain and that the way to deal with uncertainty isn’t certainty - it’s creativity.   PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://rich...

S17EP10: How to create value for your clients 09.03.2023

If you want to create more high fees then you need to create more value for your clients. How are you creating more value for your clients and potential clients? PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S17EP09: HIGH PRESSURE. HIGH STAKES. At Your Best. 02.03.2023

In today's session. I'm coaching Lieutenant Shannon Sedlacek. Shannon was a trial attorney in the first part of her career, a firefighter in the second part of her career, and now a coach and a consultant to high-level leaders in their teams. Today you will hear me draw out and articulate Shannon's story in a way that lands deeply inside of her, so that she can sell the powerful wor...

S17EP08: How to take a scientific approach to becoming world-class 23.02.2023

I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and experimenting in a laboratory. The Latin root of the word “laboratory” literally means to work. The word “experiment” comes from the Latin, meaning to try and to risk. The word “research” comes from Lat...

S17EP07: Rebel Yell 16.02.2023

David is a consultant to the leaders of 1-billion-dollar corporations. He's worked in the corporate world for over 25 years and over a decade at Walt Disney. You're about to hear me draw out David's story and articulate it in a way that's so powerful that it lands deeply inside of him. I normally charge $10,000 to take someone through this experience because its impact is worth...

S17EP06: Where do I find interesting people? 09.02.2023

Building a coaching business or a community is like pushing a car. At first, the inertia makes it a really slow process, but eventually, the momentum will kick in.  That’s right where my guest, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is...

S17EP05: How to Sell to Corporate: You need to tell (and sell) a great story 02.02.2023

Kanchan has been a leader, a consultant, and a coach to high-level leaders in the corporate world for over 3 decades. In today's session, I help draw out a powerful way to articulate the impact of what she does. If you coach in the corporate world - or you want to, you have to find a way to articulate the results your clients want. Listen in to find a concise but powerful way to do that. Enjo...

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